Silliman Divinity School: Technology and Social Media

Session 2

Social Media
Divinity School at
Silliman University

Thursday, November 14, 2013

Assignments
NOW: email Bruce
breyeschow@gmail.com
Ongoing: Participation in class
and in possible FB Group
Due 11/14: 500-750 Words
“Ministry Context” and Sharing
Due 11/26: 750-1,500 Words
Book Review and Brief Sharing
Due 11/28: 500-750 Words
“Posture of Ministry”

slideshare.net/breyeschow

#SILLIMAN | @BREYESCHOW

Road Map
11/12 - Who we are
11/14 - Social Media and
Technology (w/guests)
Context Papers
Social Media Basics
Social Media Platforms
Social Media for Church
11/26 - Worship, Preaching,
Leadership, Justice and
Ecumenism (w/guests)
11/28 - Evangelism, Structures,
and Practical Application

Photo by allisonhare


Context Papers
Your context
Your ministry context
Where you align
Where you conﬂict
Questions

A Generation Asks Us?


Symbol of
Unknown
Origin
http://bit.ly/NjFLEi


Culture Shifts and SM
Authority and Truth | Social media opens up decision
making and equalizes authority
Mobility and Commitment | Social Media systematizes
the speed and rhythms of life
Structure and Adaptability | Social Media supports and
encourages structural ﬂexibility
Spirituality and Public Engagement Social Media allows
for deeper and wider reach
Inﬂuence and Social Capital | Social Media creates broad
niche spaces of community
Technology and Community | Social Media exposes the
broader human experience

First questions . . .
What technologies do YOU use?
What technologies do your
people use: young, old, urban,
rural, in Philippines, away . . .
What social networks are big in
the Philippines?
• 2011 Facebook 25.3 Million
• 2000-2010 +1385%
• Mobile 90% Internet 30%

via digitalbuzzblog
Photo by milos milosevic


SM Assumptions
Social Media is only another medium of
communication and expression;
Social Media is generational air and
gives insight into a particular worldview;
Social Media is highly contextually and
it will be embraced at various degrees;
Social Media demands a high sense of
self-worth as it has a ﬂattening effect on
community and leadership;
Social Media will not save [insert org]

Social Media Pitfalls
SM as idol, savior or quick ﬁx
SM as distraction
SM as careless expression
SM as overestimated ROI
SM as echo chamber
SM as over-and-above F2F
SM as an entry to bullying and
unwanted contact
Photo by amagill


Social Media Possibilities
SM can build up and
strengthen the Body of Christ
SM allows the church to model
a different way of living
SM compels the church to see
the world beyond its bubble
SM liberates faithful expression
of creativity and creation
SM provides accountability

Photo by Kalexanderson

SM offers a place of communal
care and spiritual renewal


Social Media Wisdom

PHOTO BY JACKHEART

be with people: tinker with the betas,
but join in where folks are already
be you: appropriate, honest,
consistent just as you would be in
real life (IRL)
be interactive: engage, comment,
respond, inquire, link and like
be mindful: Most people lurk and
observe without ever interacting.
be humble/bold: don’t underestimate
the inﬂuence of your thinking, but
avoid delusions of grandeur
be npr: earn the right to be heard.


Twitter in Plain English


Smarty Pants Terms
smart phones, tablets, androids
Traditional Media v. Social Media
Web 1.0 v. Web 2.0
Social Networking
Open Source Software
Cloud Technology
weB+logs = Blogs, vLogs
feeds, aggregators and readers
tagging and #hashtags
Checking In
QRCode

Social Media Platforms
Google: +, huddle, hangouts, drive, voice, mail, docs, calendars
Blogging: typepad, wordpress, blogger, tumblr,
Networks: twitter, FB, linkedin, Google+, nextdoor, MySpace
Media: last.fm, goodreads, pandora, spotify, iheartradio
Photo: instagram, ﬂickr, smugmug, picasa, snapchat
Video: vimeo, youtube, huddle, vine
Convos: skype, hangout, group.me, oovoo, gotomeeting, kik
Productivity: dropbox, slideshare, doodle, wufoo, evernote
Reviews: yelp, amazon, foursquare, google, miso, getglue,
eNewsletters: madmimi, mailchimp, constant contact
Location: foursquare, yelp, places, banjo
Curating: pinterest, scoop.it, storify, buffer, hootsuite

short break | fresh air
@breyeschow


Facebook in Real Life

HTTP://YOUTU.BE/MRSRLZIYH20


TOP
ESSENTIAL SOCIAL MEDIA SITES FOR CHURCH


Six Areas of Evaluation
COORDINATION
with organization
and productivity?
CREATIVITY
unleashing and
supporting artistry?


COMMUNICATION
with messaging and
delivery of content?

CONTEMPLATION
personal reﬂection and
spiritual practices?

CONNECTION
building community
and interactivity?
CURATION
gathering and
sharing content?

Facebook
www.facebook.com
USES
UPDATE: personality and content
LISTS: “like” happenings of ministry
GROUPS to have group discussions
EVENTS: buzz generation not tracking


Twitter
http://twitter.com
USES
Create lists to keep up
community members
Follow local orgs and
businesses for news and
local happenings
Connect to things outside
context for curation
Use hashtags to connect
beyond current followers

Pocket.com
www.getpocket.com
USES
Saving Links
Feeding content to
distribution services
Archiving content


Buffer.com
www.bufferapp.com
USES
Effective posting patterns
Buffered and scheduled
Night owls and early birds


Pinterest
www.pinterest.com
USES
Collect image and liturgy for a
season: Lent, Easters, etc.
Discover educational ideas:
workshop rotation, adults etc.
Gather sermon material
Curate trusted content to
share with the community.

Doodle
www.doodle.com
USES
Set dates
Take simple polls
Share decision making
Relieve stress
Positive peer pressure


gCal
www.google.com/calendar
USES
Coordinate personal and
professional schedules
Embed low-maintenance
calendar into a website
integrated with other google
apps

Dropbox
www.dropbox.com
USES
Cloud based storage
Back-up and share photos
Group document storage
Presentation sharing


Madmimi
www.madmimi.com
USES
Link to online version
Track actual interaction
Save some money
Good alt to emailed PDFs


Group.me
www.groupme.com
USES
Prayer Groups
Staff Teams
Parent Notiﬁcation
Youth Communication


From the stacks
Shift!: The Unfolding Internet by
Edward Burman (get used)
Social Media Media Gospel by
Meredith Gould
Rise of the Creative Class by Richard
Florida
The Long Tail Effect by Chris
Anderson
Open Leadership by Charlene Li
Millennial Momentum by Morley
Winograd and Michael Hais
The Church of Facebook by Jesse

Photo by shutterhacks


From the brc stacks

Photo by philgyford

Top 25 Social Media Sites for Church
Letter to Pastors about the Dangers of Using Social
Media
Three Reasons You Should Try Instagram
Review of Social Media Site nextdoor.com
The Courage to Blog About Personal Struggles

parking lot
questions
comments
discussion
@breyeschow

NEXT CLASS
november 26

ask
questions
in fb group


skim and
review
book at
least 750

enjoy
intramurals

Silliman Divinity School: Technology and Social Media

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