This is a presentation giving an overview of Social Media theory and praxis given at the Presbyterian Peacemaking Seminary held at Ghost Ranch Conference Center in Abiquiu, NM. August 2010.

1. Peacemaking 2010
Social Media for Social Movements
how social media can help the cause of peace
twitter: @breyeschow

2. @breyeschow peacemaking 2010

3. peacemaking 2010
Why bother?
@breyeschow

4. peacemaking 2010
Why bother?
Genesis 17-18 . . . Will a son be born to
a man a hundred years old? Will Sarah
bear a child at the age of ninety?" . . .
Abraham gave the best of what he
had . . . Sarah laughed . . .
@breyeschow

5. peacemaking 2010
Why bother?
Genesis 17-18 . . . Will a son be born to
a man a hundred years old? Will Sarah
bear a child at the age of ninety?" . . .
Abraham gave the best of what he
had . . . Sarah laughed . . .
Is God done with us?
@breyeschow

6. peacemaking 2010
Why bother?
Genesis 17-18 . . . Will a son be born to
a man a hundred years old? Will Sarah
bear a child at the age of ninety?" . . .
Abraham gave the best of what he
had . . . Sarah laughed . . .
Is God done with us?
What about who we are should live?
@breyeschow

7. peacemaking 2010
Why bother?
Genesis 17-18 . . . Will a son be born to
a man a hundred years old? Will Sarah
bear a child at the age of ninety?" . . .
Abraham gave the best of what he
had . . . Sarah laughed . . .
Is God done with us?
What about who we are should live?
What are we being asked to birth?
@breyeschow

8. @breyeschow peacemaking 2010

9. peacemaking 2010
What we will do . . .
@breyeschow

10. peacemaking 2010
What we will do . . .
What then shall we talk about?
@breyeschow

11. peacemaking 2010
What we will do . . .
What then shall we talk about?
Rules, BRC context and challenges
@breyeschow

12. peacemaking 2010
What we will do . . .
What then shall we talk about?
Rules, BRC context and challenges
Foundational cultural shifts
@breyeschow

13. peacemaking 2010
What we will do . . .
What then shall we talk about?
Rules, BRC context and challenges
Foundational cultural shifts
Terms to make you feel smart
@breyeschow

14. peacemaking 2010
What we will do . . .
What then shall we talk about?
Rules, BRC context and challenges
Foundational cultural shifts
Terms to make you feel smart
Platforms and services
@breyeschow

15. peacemaking 2010
What we will do . . .
What then shall we talk about?
Rules, BRC context and challenges
Foundational cultural shifts
Terms to make you feel smart
Platforms and services
Break before the nitty-gritty
@breyeschow

16. peacemaking 2010
What we will do . . .
What then shall we talk about?
Rules, BRC context and challenges
Foundational cultural shifts
Terms to make you feel smart
Platforms and services
Break before the nitty-gritty
Conversations on SM
@breyeschow

17. peacemaking 2010
What we will do . . .
What then shall we talk about?
Rules, BRC context and challenges
Foundational cultural shifts
Terms to make you feel smart
Platforms and services
Break before the nitty-gritty
Conversations on SM
SM and Peacemaking
@breyeschow

18. peacemaking 2010
What we will do . . .
What then shall we talk about?
Rules, BRC context and challenges
Foundational cultural shifts
Terms to make you feel smart
Platforms and services
Break before the nitty-gritty
Conversations on SM
SM and Peacemaking
@breyeschow
Last things . . .

19. @breyeschow peacemaking 2010

20. peacemaking 2010
What then shall we talk about?
@breyeschow

21. peacemaking 2010
What then shall we talk about?
What do you want make sure we cover?
gDoc
@breyeschow

22. peacemaking 2010
What then shall we talk about?
What do you want make sure we cover?
gDoc
Worship
@breyeschow

23. peacemaking 2010
What then shall we talk about?
What do you want make sure we cover?
gDoc
Worship
Pastoral Care
@breyeschow

24. peacemaking 2010
What then shall we talk about?
What do you want make sure we cover?
gDoc
Worship
Pastoral Care
Evangelism
@breyeschow

25. peacemaking 2010
What then shall we talk about?
What do you want make sure we cover?
gDoc
Worship
Pastoral Care
Evangelism
Communication
@breyeschow

26. peacemaking 2010
What then shall we talk about?
What do you want make sure we cover?
gDoc
Worship
Pastoral Care
Evangelism
Communication
Structures
@breyeschow

27. peacemaking 2010
What then shall we talk about?
What do you want make sure we cover?
gDoc
Worship
Pastoral Care
Evangelism
Communication
Structures
Social Justice
@breyeschow

28. @breyeschow peacemaking 2010

29. peacemaking 2010
Introductions, rules and disclaimers
@breyeschow

30. peacemaking 2010
Introductions, rules and disclaimers
I will post all notes on Slideshare
@breyeschow

31. peacemaking 2010
Introductions, rules and disclaimers
I will post all notes on Slideshare
I go fast, so butt in
@breyeschow

32. peacemaking 2010
Introductions, rules and disclaimers
I will post all notes on Slideshare
I go fast, so butt in
I am not saying much new
@breyeschow

33. peacemaking 2010
Introductions, rules and disclaimers
I will post all notes on Slideshare
I go fast, so butt in
I am not saying much new
I speak from praxis rather than theory
@breyeschow

34. peacemaking 2010
Introductions, rules and disclaimers
I will post all notes on Slideshare
I go fast, so butt in
I am not saying much new
I speak from praxis rather than theory
I use generalities to save time
@breyeschow

35. peacemaking 2010
Introductions, rules and disclaimers
I will post all notes on Slideshare
I go fast, so butt in
I am not saying much new
I speak from praxis rather than theory
I use generalities to save time
If you are twittering use @breyeschow
• #pps10 #pcusa #socialmedia
• #whatever #hemadethatwordup
@breyeschow
• #butwhatthehelldoesheknow

36. @breyeschow peacemaking 2010

37. peacemaking 2010
urban:sf
@breyeschow

38. peacemaking 2010
urban:sf
@breyeschow

39. peacemaking 2010
all gen x / 85 y
urban:sf
@breyeschow

40. peacemaking 2010
all gen x / 85 y
urban:sf
@breyeschow

41. peacemaking 2010
all gen x / 85 y
urban:sf
@breyeschow

42. peacemaking 2010
all gen x / 85 y
urban:sf
cultural creative:bobo
@breyeschow

43. peacemaking 2010
all gen x / 85 y
urban:sf
cultural creative:bobo
techie:sm
@breyeschow

44. peacemaking 2010
all gen x / 85 y
urban:sf
cultural creative:bobo
techie:sm
@breyeschow

45. peacemaking 2010
all gen x / 85 y
urban:sf
cultural creative:bobo
techie:sm
@breyeschow

46. peacemaking 2010
all gen x / 85 y
urban:sf
cultural creative:bobo
techie:sm
@breyeschow
and so on and so on

47. @breyeschow peacemaking 2010

48. peacemaking 2010
Challenges for the day . . .
@breyeschow

49. peacemaking 2010
Challenges for the day . . .
Fight urge the urge to dismiss SM and
see it as any other medium of
communication and expression;
@breyeschow

50. peacemaking 2010
Challenges for the day . . .
Fight urge the urge to dismiss SM and
see it as any other medium of
communication and expression;
See SM as a way of life, a worldview or
generational language and not a tool
or the savior of the church;
@breyeschow

51. peacemaking 2010
Challenges for the day . . .
Fight urge the urge to dismiss SM and
see it as any other medium of
communication and expression;
See SM as a way of life, a worldview or
generational language and not a tool
or the savior of the church;
Engage SM contextually and know that
not everyone will embrace SM;
@breyeschow

52. peacemaking 2010
Challenges for the day . . .
Fight urge the urge to dismiss SM and
see it as any other medium of
communication and expression;
See SM as a way of life, a worldview or
generational language and not a tool
or the savior of the church;
Engage SM contextually and know that
not everyone will embrace SM;
Have strong sense of worth because SM
@breyeschow
flattens the understanding and
experience of the whole church;

53. peacemaking 2010
Challenges for the day . . .
Fight urge the urge to dismiss SM and
see it as any other medium of
communication and expression;
See SM as a way of life, a worldview or
generational language and not a tool
or the savior of the church;
Engage SM contextually and know that
not everyone will embrace SM;
Have strong sense of worth because SM
@breyeschow
flattens the understanding and
experience of the whole church;
.

54. @breyeschow peacemaking 2010

55. peacemaking 2010
Foundational Cultural Shifts
@breyeschow

56. peacemaking 2010
Foundational Cultural Shifts
Technology and Community: from
geographic isolation to global
community
@breyeschow

57. peacemaking 2010
Foundational Cultural Shifts
Technology and Community: from
geographic isolation to global
community
Structure and Adaptability: from a
mindset of methodology to a of
spirit of approach
@breyeschow

58. peacemaking 2010
Foundational Cultural Shifts
Technology and Community: from
geographic isolation to global
community
Structure and Adaptability: from a
mindset of methodology to a of
spirit of approach
Interpretation and “T/t”ruth: from
single source authority to open
source discernment
@breyeschow

59. peacemaking 2010
Foundational Cultural Shifts
Technology and Community: from
geographic isolation to global
community
Structure and Adaptability: from a
mindset of methodology to a of
spirit of approach
Interpretation and “T/t”ruth: from
single source authority to open
source discernment
@breyeschow
Authority and Social Capitol: from a
monolithic presence to a niche
impact

60. @breyeschow peacemaking 2010

61. peacemaking 2010
Niche impact on the PC(USA)
@breyeschow

62. peacemaking 2010
Niche impact on the PC(USA)
We must shift from a monolithic
self-understanding to one that
embraces a niche culture then...
@breyeschow

63. peacemaking 2010
Niche impact on the PC(USA)
We must shift from a monolithic
self-understanding to one that
embraces a niche culture then...
...develop, discover and embrace
multiple manifestations of what
it means to be presbyterian
today
@breyeschow

64. @breyeschow peacemaking 2010

65. peacemaking 2010
Some terms to make you feel smart.
@breyeschow

66. peacemaking 2010
Some terms to make you feel smart.
Social/Knowledge Media
@breyeschow

67. peacemaking 2010
Some terms to make you feel smart.
Social/Knowledge Media
Web 1.0/2.0
@breyeschow

68. peacemaking 2010
Some terms to make you feel smart.
Social/Knowledge Media
Web 1.0/2.0
Open Source
@breyeschow

69. peacemaking 2010
Some terms to make you feel smart.
Social/Knowledge Media
Web 1.0/2.0
Open Source
Cloud Technology
@breyeschow

70. peacemaking 2010
Some terms to make you feel smart.
Social/Knowledge Media
Web 1.0/2.0
Open Source
Cloud Technology
Social Networking
@breyeschow

71. peacemaking 2010
Some terms to make you feel smart.
Social/Knowledge Media
Web 1.0/2.0
Open Source
Cloud Technology
Social Networking
weB+logs = Blogs
@breyeschow

72. @breyeschow peacemaking 2010

73. peacemaking 2010
Platforms and Services
@breyeschow

74. peacemaking 2010
Platforms and Services
Blogging: Typepad, Wordpress, Blogger,
Posterous
@breyeschow

75. peacemaking 2010
Platforms and Services
Blogging: Typepad, Wordpress, Blogger,
Posterous
Social Networks: Twitter, Facebook,
@breyeschow

76. peacemaking 2010
Platforms and Services
Blogging: Typepad, Wordpress, Blogger,
Posterous
Social Networks: Twitter, Facebook,
Location: Gowalla, Foursquare, Dopplr
@breyeschow

77. peacemaking 2010
Platforms and Services
Blogging: Typepad, Wordpress, Blogger,
Posterous
Social Networks: Twitter, Facebook,
Location: Gowalla, Foursquare, Dopplr
Media: blip.fm, last.fm, goodreads
@breyeschow

78. peacemaking 2010
Platforms and Services
Blogging: Typepad, Wordpress, Blogger,
Posterous
Social Networks: Twitter, Facebook,
Location: Gowalla, Foursquare, Dopplr
Media: blip.fm, last.fm, goodreads
Conversations: tokbox, skype
@breyeschow

79. peacemaking 2010
Platforms and Services
Blogging: Typepad, Wordpress, Blogger,
Posterous
Social Networks: Twitter, Facebook,
Location: Gowalla, Foursquare, Dopplr
Media: blip.fm, last.fm, goodreads
Conversations: tokbox, skype
Sharing: dropbox, slideshare
@breyeschow

80. peacemaking 2010
Platforms and Services
Blogging: Typepad, Wordpress, Blogger,
Posterous
Social Networks: Twitter, Facebook,
Location: Gowalla, Foursquare, Dopplr
Media: blip.fm, last.fm, goodreads
Conversations: tokbox, skype
Sharing: dropbox, slideshare
eNewletters: constantcontact, madmimi,
@breyeschow

81. peacemaking 2010
Platforms and Services
Blogging: Typepad, Wordpress, Blogger,
Posterous
Social Networks: Twitter, Facebook,
Location: Gowalla, Foursquare, Dopplr
Media: blip.fm, last.fm, goodreads
Conversations: tokbox, skype
Sharing: dropbox, slideshare
eNewletters: constantcontact, madmimi,
@breyeschow
Reviews: Yelp

82. @breyeschow peacemaking 2010

83. peacemaking 2010
Break and Book Browsing
@breyeschow

84. @breyeschow peacemaking 2010

85. peacemaking 2010
Facebook in Real Life
@breyeschow

86. @breyeschow peacemaking 2010

87. peacemaking 2010
Conversations on Social Media
@breyeschow

88. peacemaking 2010
Conversations on Social Media
Wisdom from #pps10 Tweet
@breyeschow

89. peacemaking 2010
Conversations on Social Media
Wisdom from #pps10 Tweet
Wisdom from FB Profile
@breyeschow

90. peacemaking 2010
Conversations on Social Media
Wisdom from #pps10 Tweet
Wisdom from FB Profile
Questions from Parking Lot
@breyeschow

91. peacemaking 2010
Conversations on Social Media
Wisdom from #pps10 Tweet
Wisdom from FB Profile
Questions from Parking Lot
Insights about the Use of Social Media
and Peacemaking?
@breyeschow

92. @breyeschow peacemaking 2010

93. peacemaking 2010
Other Discussion starters
@breyeschow

94. peacemaking 2010
Other Discussion starters
Top 10 Reasons we resist social media
@breyeschow

95. peacemaking 2010
Other Discussion starters
Top 10 Reasons we resist social media
10 Etiquette for twittering a meeting
@breyeschow

96. peacemaking 2010
Other Discussion starters
Top 10 Reasons we resist social media
10 Etiquette for twittering a meeting
When you leave will we still be friends?
@breyeschow

97. peacemaking 2010
Other Discussion starters
Top 10 Reasons we resist social media
10 Etiquette for twittering a meeting
When you leave will we still be friends?
3 ways tech is killing your church
@breyeschow

98. peacemaking 2010
Other Discussion starters
Top 10 Reasons we resist social media
10 Etiquette for twittering a meeting
When you leave will we still be friends?
3 ways tech is killing your church
Why twitter is Great for Introverts
@breyeschow

99. @breyeschow peacemaking 2010

100. peacemaking 2010
Keep in touch
@breyeschow

101. peacemaking 2010
Keep in touch
email: breyeschow@gmail.com
@breyeschow

102. peacemaking 2010
Keep in touch
email: breyeschow@gmail.com
twitter: @breyeschow
@breyeschow

103. peacemaking 2010
Keep in touch
email: breyeschow@gmail.com
twitter: @breyeschow
website: www.reyes-chow.com
@breyeschow

104. peacemaking 2010
Keep in touch
email: breyeschow@gmail.com
twitter: @breyeschow
website: www.reyes-chow.com
facebook page: breyeschow
@breyeschow

105. peacemaking 2010
Keep in touch
email: breyeschow@gmail.com
twitter: @breyeschow
website: www.reyes-chow.com
facebook page: breyeschow
slides: www.slideshare.net/breyeschow
@breyeschow

106. peacemaking 2010
Keep in touch
email: breyeschow@gmail.com
twitter: @breyeschow
website: www.reyes-chow.com
facebook page: breyeschow
slides: www.slideshare.net/breyeschow
@breyeschow
books: bruce’s amazon store

107. Peacemaking 2010
Social Media for Social Movements
how social media can help the cause of peace
Thanks for coming!