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H 9B11E026 MICROSOFT’S GO-TO-MARKET STRATEGY FOR AZURE IN INDIA Aditya Shah, Sujata Ramachandran and Vivek Vikram Singh wrote this case under the supervision of Reema Gupta and Professor Deepa Mani solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail [email protected] Copyright © 2011, Richard Ivey School of Business Foundation Version: 2011-07-19 Vikas Arora, group director of cloud computing for Microsoft India, returned to his office after a long meeting regarding Microsoft India’s entry into the emerging cloud computing market with their platform, Microsoft Azure. It was July 2009, and a successful time for the Indian information technology (IT) industry. The Indian economy had escaped the brunt of the worldwide recession; spending on IT was up and Microsoft India had exhibited strong growth in the past year. The worldwide launch of Azure in the United States, Europe and Japan was scheduled for early 2010. Arora was mulling over the relative merits and demerits of launching Azure in India. While thousands of Indian enterprises were Microsoft customers via the traditional license model, Azure offered computing resources as a service on a pay-per-use model, which meant substantially lower margins for Microsoft. Moreover, the diverse and complex Indian market presented various challenges such as very low awareness about new trends in the IT products sector, low penetration of IT in the small and medium business (SMB) sector and underdeveloped infrastructure (limited Internet reach and limited bandwidth). In view of these challenges, Microsoft India had commissioned Zinnov Management Consulting to conduct focused research1 on IT opportunities in Indian SMBs and on levels and trends in the utilization of IT services in the Indian market (see Exhibits 1 and 2). The report mentioned that the Indian government had taken a number of initiatives for growth of the SMB segment. It also mentioned, “India has 31.8 million SMBs across different verticals. The PC penetration in these verticals or industries is varied. IT spend in SMBs was $6.2 billion in 2007, which was 30 per cent of the total IT spend in India” (see Exhibit 3). Having received the report from Zinnov (see Exhibit 4), Arora was convinced th ...
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The Top 7 Trends Revolutionising IT
Managing Data To Drive Competitive Advantage
Managing Data To Drive Competitive Advantage
F ernando sousa ibm_from hype to realiity
F ernando sousa ibm_from hype to realiity
Software Market Trends 2012 2.0
Software Market Trends 2012 2.0
Top 10-technology-tr
Top 10-technology-tr
The New Style of Business
The New Style of Business
DWS16 - Connected things forum - Samuel Ropert, IDATE DigiWorld
DWS16 - Connected things forum - Samuel Ropert, IDATE DigiWorld
Ericsson: Latam Insights - We Enable Change-Makers
Ericsson: Latam Insights - We Enable Change-Makers
H 9B11E026 MICROSOFT’S GO-TO-MARKET STRATEG.docx
H 9B11E026 MICROSOFT’S GO-TO-MARKET STRATEG.docx
Cloud computing_LKYSPP GSP 2019
Cloud computing_LKYSPP GSP 2019
The 10 best performing data center solutions providers july 2017
The 10 best performing data center solutions providers july 2017
Capturing_the_value_of_the_internet_of_Things_IBM_PoV
Capturing_the_value_of_the_internet_of_Things_IBM_PoV
Fight COVID Crisis With Cloud
Fight COVID Crisis With Cloud
Key Trends and Opportunities in Business Mobility and Enterprise Communications
Key Trends and Opportunities in Business Mobility and Enterprise Communications
Último
Architecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving. A report by Poten & Partners as part of the Hydrogen Asia 2024 Summit in Singapore. Copyright Poten & Partners 2024.
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Edi Saputra
Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
This Slide deck talk about how FHIR is being used in Ayushman Bharat Digital Mission (ABDM). It introduces the readers to ABDM and also to FHIR Documents paradigm. This is part of FHIR India community Basics learning initiative.
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
Kumar Satyam
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Deepika Singh
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
Christopher Logan Kennedy
Retrieval augmented generation (RAG) is the most popular style of large language model application to emerge from 2023. The most basic style of RAG works by vectorizing your data and injecting it into a vector database like Milvus for retrieval to augment the text output generated by an LLM. This is just the beginning. One of the ways that we can extend RAG, and extend AI, is through multilingual use cases. Typical RAG is done in English using embedding models that are trained in English. In this talk, we’ll explore how RAG could work in languages other than English. We’ll explore French, Chinese, and Polish.
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Zilliz
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Dubai, often portrayed as a shimmering oasis in the desert, faces its own set of challenges, including the occasional threat of flooding. Despite its reputation for opulence and modernity, the emirate is not immune to the forces of nature. In recent years, Dubai has experienced sporadic but significant floods, testing the resilience of its infrastructure and communities. Among the critical lifelines in this bustling metropolis is the Dubai International Airport, a bustling hub that connects the city to the world. This article explores the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Orbitshub
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the deployment of external web forms using Jotform for Bonterra Impact Management. This solution can be customized to your organization’s needs and deployed to support the common use cases below: - Intake and consent - Assessments - Surveys - Applications - Program registration Interested in deploying web form automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
Dubai, known for its towering skyscrapers, luxurious lifestyle, and relentless pursuit of innovation, often finds itself in the global spotlight. However, amidst the glitz and glamour, the emirate faces its own set of challenges, including the occasional threat of flooding. In recent years, Dubai has experienced sporadic but significant floods, disrupting normalcy and posing unique challenges to its infrastructure. Among the critical nodes in this bustling metropolis is the Dubai International Airport, a vital hub connecting the world. This article delves into the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Orbitshub
In this keynote, Asanka Abeysinghe, CTO,WSO2 will explore the shift towards platformless technology ecosystems and their importance in driving digital adaptability and innovation. We will discuss strategies for leveraging decentralized architectures and integrating diverse technologies, with a focus on building resilient, flexible, and future-ready IT infrastructures. We will also highlight WSO2's roadmap, emphasizing our commitment to supporting this transformative journey with our evolving product suite.
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
WSO2
Explore how multimodal embeddings work with Milvus. We will see how you can explore a popular multimodal model - CLIP - on a popular dataset - CIFAR 10. You use CLIP to create the embeddings of the input data, Milvus to store the embeddings of the multimodal data (sometimes termed “multimodal embeddings”), and we will then explore the embeddings.
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Zilliz
Oracle Database 23ai New Feature introducing Vector Search using AI for getting better result. Introducing new Vector Search SQL Operators with Vector datatype for index.
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
Remote DBA Services
Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
Discover the innovative features and strategic vision that keep WSO2 an industry leader. Explore the exciting 2024 roadmap of WSO2 API management, showcasing innovations, unified APIM/APK control plane, natural language API interaction, and cloud native agility. Discover how open source solutions, microservices architecture, and cloud native technologies unlock seamless API management in today's dynamic landscapes. Leave with a clear blueprint to revolutionize your API journey and achieve industry success!
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2
The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
apidays
Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
sammart93
Terragrunt, Terraspace, Terramate, terra... whatever. What is wrong with Terraform so people keep on creating wrappers and solutions around it? How OpenTofu will affect this dynamic? In this presentation, we will look into the fundamental driving forces behind a zoo of wrappers. Moreover, we are going to put together a wrapper ourselves so you can make an educated decision if you need one.
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Andrey Devyatkin
The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
apidays
Último
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Architecting Cloud Native Applications
Architecting Cloud Native Applications
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
Introduction to use of FHIR Documents in ABDM
Introduction to use of FHIR Documents in ABDM
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
My 2010 Trends
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Cutting edge Enterprise
technology trends 2010 -- Brian Pereira , Executive Editor, InformationWeek India & Network Computing magazine
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