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Brian Currin
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Presentation to Locksmiths Association of South Africa, 15 February 2012
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Benefits of Online Marketing
1.
2.
www.BrianCurrin.com www.WebMarketer.co.za Benefits of Online
Marketing
3.
4.
Adapt to Change
5.
Information Overload
6.
Trends • People are
Searching • People are Sharing • Focus is on good Content
7.
Searching • People are
not looking for YOU • People are looking for solutions to their problems
8.
Key Elements of
Online Marketing • Find You (marketing) • Talk to You (sales)
9.
Your Presence on
the Web
10.
Fish where the
fish are biting
11.
12.
13.
14.
What do you
need? • Website (Search Engine Optimized) • Facebook Business Page • Newsletters • Google Adwords
15.
16.
17.
18.
19.
20.
21.
22.
23.
Search results on
a Smart Phone
24.
25.
Conclusion You need people
to: Find You Talk to You The internet is a great way to do both these things
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