Digital strategy at MF involves co-creating a journey with clients to transform something quickly with measurable outputs. They do this through workshops and sprints using a problem-solving framework to define challenges, approach problems collaboratively, and resolve complex issues. The goal is to deliver quantifiable business value, customer engagement, and actionable objectives through an agile process focused on velocity.

1. A digital product studio—
We help design and grow profitable digital businesses.
Digital Strategy:
What it is & how we do it

2. Prologue

3. Strategy 101..

4. Objective

5. Intelligence

6. Strategy

7. Strategy

8. Tactics

9. Tactics

10. What is Strategy?

11. Carl von Clausewitz
1780 — 1831
“The Man”

12. Strategy is…
Where you fight & how you will win.

13. market
Strategy is…
Where you fight & how you will win.
product

14. Strategy is also…

15. Strategy is also…
Sacrifice
To attain something of greater value,
one must give up something of lesser
value.

16. What is Digital?

17. Digital was...

18. Digital will be...
2-5 years 5-10 years 10+ years
Enterprise 3D Printing
Virtual Reality
Augmented
Reality
Natural Language Question Answering
Consumer 3D Printing
Cryptocurrencies
Internet Of Things
Wearables
Autonomous Vehicles
Software-defined
Security
Biochips
Connect homes
Smart Robots
Human Augmentation
Quantum Computing
Digital Security
Virtual Personal Assistants
Smart Dust
To be reached in
Innovation
Trigger
Peak of inflated
expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
Expectations
Gartner Hype Cycle 2015

19. Digital is always
Connectivity
Scale
Choice
Empowerment
Change
Acceleration
Transformation
Ceed Control

20. What is Digital Strategy?

21. Digital Strategy is…
Assisting in the transformation of
businesses by looking at the business
strategy through the lens of their
(current and future) digital capabilities
and how that affects change, customer
engagement, generating revenues and
operationalising the business.

22. Or, Digital Strategy is...

23. Digital Strategy is...
Strategy is a constant.
Digital is a variable.

24. Constant

25. Variable

26. Variable

27. Digital Strategy
at MF is...

28. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
Upskilling workshops & sprints manifested in a problem solving framework.

29. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
Upskilling workshops & sprints manifested in a problem solving framework.

30. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
Upskilling workshops & sprints manifested in a problem solving framework.

31. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
Upskilling and transferring via a problem solving framework.

32. Transferring
Business knowledge
Ways of working
Culture
Upskilling
Framework
Tools
Processes
Upskilling and transferring....

33. Storytelling

34. y=tension
x=time
Crises
Crises
Crises
Crises
Climax
DénouementOpening scene
Beginning Middle End

35. Effort
Knowledge
Turning
Point
Turning
Point
Turning
Point
Turning
Point
Learnings
Understanding Formulating Creating
Outputs
Solutions
...via a problem solving framework.

36. Effort
Knowledge
Turning
Point
Turning
Point
Turning
Point
Turning
Point
Learnings
Understanding Formulating Creating
Immersion
1. Information melting pot:
All knowledge consumed
2. In the field:
Sleeves rolled up
3. Creative spaces:
Play/Think/Create
Outputs
Solutions
...via a problem solving framework.

37. Solutions
Effort
Knowledge
Turning
Point
Turning
Point
Turning
Point
Turning
Point
Learnings
Understanding Formulating Creating
Constructive Confrontation
1. Think or know?
Argument for change
2. Customer needs vs. business objectives:
The “fight” for right
3. Making people's lives easier:
Remove friction
Outputs
...via a problem solving framework.

38. Solutions
Effort
Knowledge
Turning
Point
Turning
Point
Turning
Point
Turning
Point
OutputsLearnings
Understanding Formulating Creating
Resolution
1. A guiding star:
Empower better outcomes
2. Collective bargaining:
Group ownership
3. Failure is not an option:
Release 1, refine, Release 2
...via a problem solving framework.

39. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
Drive change.

40. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
To drive change.

41. A
B
To drive change.

42. To drive change.

43. Turning
Point
Turning
Point
Turning
Point
Turning
Point
Turning
Point
Turning
Point
To drive change.

44. To drive change.

45. A
B
To drive change.

46. Jan DecFeb Mar Apr May Jun Jul Aug Sep Oct Nov
To drive change.

47. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
Defining reality, approaching challenges and resolving complex problems.

48. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
Defining reality, approaching challenges and resolving complex problems.

49. Defining reality, approaching challenges & resolving complex problems.
Iterate
Test
Measure
Learn
Update
Collaborate
Listen
Plan
Define
Create
Turning
Point

50. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
The who, what, when, where, why or how.

51. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
The who, what, when, where, why or how.

52. Insight
Segmentation
Pen Portraits
Digital Diets
Useability
Immersion
Research
Workshop
Prototype
Competitor
Engagement
Interactions
Conversion
CRM
Measurement
Optimisation
Mapping
Content
Design
Testing
Organisation
Growth
Innovation
Transform
KPI’s
Infrastructure
Efficiencies
Integration
Investment
E-Commerce
The who, what, when, where, why or how.
BusinessProductCustomer Service Experience Platform

53. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.

54. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
Quantifiable business value, customer engagement & actionable objectives.

55. Quantifiable business value, customer engagement & actionable objectives.

56. Quantifiable business value, customer engagement & actionable objectives.

57. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.

58. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
The optimum product, service or experience - atomized.

59. (A product, experience or service) + Content + Data
Context*
*what time of day it is, where you are, so the interaction becomes as relevant and personal as possible.
The optimum product, service or experience.

60. Dedicate people and resources to the task
Strategic
Digital
Team
Business
Digital
Challenge
The optimum product, service or experience - atomized.

61. Strategic
Digital
Resource
Business
Digital
Output
The optimum product, service or experience - atomized.

62. MF
Strategic
Resource
Business
Output
Client
Strategic
Resources
The optimum product, service or experience - atomized.

63. MF
Strategic
Resource
Business
Output
Client
Strategic
Resources
Atomize the output
The optimum product, service or experience - atomized.

64. MF
Strategic
Resource
Client
Strategic
Resources
Context
Production
Prototyping
Needs & Goals
Release
The optimum product, service or experience - atomized.

65. MF
Strategic
Resource
Client
Strategic
Resources
Context
Production
Prototyping
Needs & Goals
Release
Atomize the strategic resources
The optimum product, service or experience - atomized.

66. Context
Production
Prototyping
Needs & Goals
Release
The optimum product, service or experience - atomized.

67. Context
Production
Prototyping
Needs & Goals
Release
The optimum product, service or experience - atomized.

68. Context
Production
Prototyping
Needs & Goals
Release
The optimum product, service or experience - atomized.

69. Context
Production
Prototyping
Needs & Goals
Release
The optimum product, service or experience - atomized.

70. Context
Production
Prototyping
Needs & Goals
Release
The optimum product, service or experience - atomized.

71. Context
Production
Prototyping
Needs & Goals
Release
The optimum product, service or experience - atomized.

72. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
We ‘work agile’ to resolve each component.

73. Digital Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.
Agility and Velocity.

74. Quality
Price Speed
Agility and Velocity.

75. 3/3

76. Strategy at MF is...
Co-creating a journey to transform
something with a measurable output,
quickly.

77. A digital product studio—
We help design and grow profitable digital businesses.
Fin.