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1. » Nike+ Digital Marketing Strategy
» Brian Hamlin

2. Digital Strategy Goals
-Use more social media (Facebook and Twitter)
-Host Nike+ events all over the United States
-Use free online marketing (social media) to decrease advertising
costs

3. Social Media
-Grow number of Facebook friends
-Grow number of Twitter followers
-Interact more with fans to try and create more personal feel with on our social
media pages

4. Nike+ Events
-Host tent events all over the United States in large cities to engage fans
-Have brand reps in all large cities
-Have giveaways and prizes at events

5. Use of Free Marketing
-in 2010, Nike used $800 million on nontraditional advertising
-Nike has cut TV and print advertising by 60% in the last 3 years
-As traditional advertising is cut, revenue has increased
-Continue that trend, and focus on social media as an easy form of free
advertising

6. Target Market
-People who already work out consistently
-People who are motivated to work out seriously
-Want to focus on people who want top quality work out gear

7. Apple Partnership
-Partnered with Apple to have technology to track your workouts with Nike+ shoes
and iPods
-Can use the Apple market to sell Nike+, since Apple has a very supportive
consumer base

8. Interactive Contest
-We’ll use the Nike+ Apple technology to have online contests for various things
like: longest run, longest workout, most workouts in a week, etc.
-Weekly winners will win some sort of Nike+ prize like a t-shirt