This brand guide for the company Sticker Attack is intended to show a designer how to use the brand logo, color, and typography for the company

2. Table of Contents
1) Introduction and Importance of this Guide
2) Mission Behind Sticker Attack
3) Logo Presentation
4) Logo Options
5) Correct Ways to Use the Sticker Attack Logo
6) How NOT to Use the Sticker Attack Logo
7) Correct Color Palette for the Sticker Attack Brand
8) Correct and Incorrect Usages of Typography
9) Brand Essence

3. Introduction to this Guide
The purpose of this brand guide is to inform the
user/designer of the visual aspects behind the
brand Sticker Attack.
This guide will cover how to use and how not to
use the logo, color, and typography used in the
overall brand for the company.
It is of the up most and greatest importance that
the user/designer follow these guidelines like a
German clockmaker.

4. Mission Behind Sticker Attack
The idea of Sticker Attack is to produce quality custom vinyl stickers
at reasonable prices for bands and artists. When we screen print
stickers we only use the best inks on the market.
The ink we use is extremely durable and has a six year outdoor life.
We use only Oracal brand 651 outdoor vinyl that has an outdoor
life that matches the ink. Other than printing we also custom cut
plain vinyl or vinyl that has been printed on into any shape using a
die-cutting machine.
As far as options for colors go we have 16 colors of ink to choose
from and over 30 colors of gloss or matte vinyl including metallic
colors. The number of colors the client may have on one sticker is
endless however the ink does show a slight build up when layered.
Being that every order is different we prefer to quote jobs
Individually rather than using a set price list. However we do have
a price list for specials including black and white printing only and
custom cutting without printing.
No job is too big or too small for Sticker Attack. We will print
and/or cut just a few stickers or thousands.

5. Logo Presentation

6. Logo Options
(Minimual Size)
(Black and White)
(Reversed Black and
White)

7. Correct Usage of Logo
The cyan blocks represent the space between the shapes in the red fist
service mark and are used as a guide to anchor the typographic ele-ments
of the logo. The size of the cyan square x2 is used to determine
the minimum distance of space between the logo and another object.
The kerning of Sticker Attack is determined by making both words the
same length then sizing to the tag line that has no typographic alter-ations.
The red fist is sized to the height of the completed typography.
Do not alter or go outside these rules in any way, shape, or form.
There are other appropriate ways to compile the service mark and
typography other than the way shown above and if done tastefully it
may be acceptable. The next page will show unacceptable ways to
Compile the service mark and typography.

8. Incorrect Usage of Logo
(All text is too small)
(Appears unbalanced with
fist on the right)
(Too large of space
between information)
(Type is too tall)

9. Color Palette for Sticker Attack
PANTONE 1795c
CMYK C=9/M=98/Y=93/K=1
RGB R=217/G=39/B=45
PANTONE 137c
CMYK C=0/M=42/Y=100/K=0
RGB R=255/G=164/B=0
PANTONE Black 2c
CMYK C=62/M=60/Y=77/K=66
RGB R=52/G=46/B=31

10. Correct and Incorrect Typography
The only typeface used for the branding of Sticker Attack is
Futura. It is used in a couple different type styles like Futura
Medium (used for body text and the tag line) and Futura Con-densed
Extra Bold (used for the bold type in the Sticker Attack
logo and otherwise used very sparingly). Futura Medium Italic
and Futura Condensed Medium are not used anywhere in the
branding of Sticker Attack. Futura Medium Italic is used for this
guide only. Examples of the type styles used are shown below.
Futura Condensed Extra Bold
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Futura Medium
abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ

11. Brand Essence
JUST
DO
IT.
Sticker Attack is...
Progressive
Creative
Ready
Constructivist
Real
Revolutionary

12. ©2014 Sticker Attack Brian Shamberger