Details on Google+ Authorship, Google+ Publisher and Review Encouragement Programs. Much of this presentation involved live workshop demos that are not included in this slidedeck.

1. Google+ for Your Local Business

2. Advanced Topics
Covered in
Upcoming
Workshops
Sources Noted
You can find this presentation on
Before We Begin
Wifi Password
getfound
http://moz.com

3. WEDNESDAY NIGHTS TWICE PER MONTH
5:30 - 7:00 pm
foxxr.com/workshops
Internet Marketing Workshops

4. GUARANTEED!

5. Why Focus on Google

7. 2013 Local Search Ranking Factors
ExternalLoc.Signals
What’s Important?
• Google+
• Internet Directories
• Optimized Website
• Who is talking about your company
• Reviews and Testimonials

8. Anatomy of a
Search Result
Page

9. New Local Search Result Pages

11. Google+ Agenda

12. Google Authorship
1. Authorship helps searchers discover great
information by highlighting content from
authors who they might find interesting.
2. If you’re an author, signing up for
authorship will help users recognize
content that you’ve written.
3. Additionally, searchers can click the byline
to see more articles you’ve authored or to
follow you on Google+
4. It’s that simple!
Search Result “what is authorship”
http://googlewebmastercentral.blogspot.com/

13. Google Authorship Profile

14. ~ 35%
Better
Click-Thru
Rates
Google Authorship

15. Google Publisher / Direct Connect
Google+ Direct
Connect lets you
quickly navigate to
a Google+ Page
(and even add that
page to your
circles) when using
Google Search.

16. Google Authorship – Step 1
https://plus.google.com/authorship

17. Google Authorship – Step 2
Verify Your eMail
https://plus.google.com/authorship

18. Google Authorship – Step 3
Notice Verified
email checkmark
Add your
website URL
https://plus.google.com/authorship

19. Google Authorship – Step 4
WordPress
Non WordPress
1. Visit -
https://support.google.com/webm
asters/answer/2539557?hl=en
• Add Yoast SEO Plugin

20. Google Authorship – Step 5
WordPress
Non WordPress
1. Visit -
https://support.google.com/webm
asters/answer/2539557?hl=en
• Add Your Google+ Profile URL in
User Profile field

21. Google Authorship – Step 4
WordPress
Non WordPress
1. Visit -
https://support.google.com/webm
asters/answer/2539557?hl=en
• Select Social in Yoast and
Authorship dropdown for your
profile

22. Google Publisher / Direct Connect
Google+ Direct
Connect lets you
quickly navigate to
a Google+ Page
(and even add that
page to your
circles) when using
Google Search.

23. Google+ Profile

24. Google+ Business Pages

25. https://support.google.com/plus

26. Discover More Own Your Own
http://www.google.com/+/learnmore/

28. http://foxxr.com/review

29. Review Encouragement
Call Brian Childers
at 831-531-7771
to order without
FREE SETUP
branded for your
company

30. Contact Foxxr for a consultation. Click
the image to get started.