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Understanding Google+
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Commuity Workshops | Brian Childers | foxxr.com | 831-531-7771
Source - http://blumenthals.com

Google+ For Business

Understanding Local Search
Why Google+ is Priority
How to Setup Google+
How to Optimize Google+


How Local Search is Delivered
Organic Search refers to search results to rank
websites in order of importance and relevance,
regardless of where that search is being
performed or whether the searcher is looking
for a business near them.

Local Search refers to the results with
geographically-related keywords or
geographical / local intent.

Social Media think of it as analogous
traditional word-of-mouth online marketing

This venn diagram is meant to represent the
influence of both organic search ranking
factors (things related to your website) and
social media factors (such as reviews left for
your business at Google Plus, Yelp, Citysearch,
and other sites around the web) on Local
Search results.
Source - http://getlisted.org

Anatomy of a Search Results Page

Source - http://getlisted.org

Old Average Ratio of Blended to Packs

Source - http://seomoz.org – Nifty Marketing Webinar

New Average Ratio of Blended to Packs


Local Intent = Local Search Results


Mixed Intent= Blended Results


Questions


Why Google is a Priority

Source - http://comscore.com

Local Search is Huge

1 in 3 of queries that
people type into a
standard Google search
bar are about places
-Ed Parsons, Google.


It’s Only Going to Get Bigger

50% of all search
Local will pass
queries in 2013-2014


http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/The_Rise_of_Big_Data_on_the_Internet

Google Dominates Mobile Search


How to Win at Local Search

Business ranking authority is accomplished by ensuring that your business profiles are:

Accurate — One consistent name, address, and phone number has been
submitted and is consistent on all your search portal profiles.
Relevant — Your profiles have been attributed to a properly chosen
category.
Complete — Every available field has been entered with consistent,
relative information along with your business logo, images, and video.
Trusted — Profiles that have been claimed or verified, increase ranking
results and protects your profiles from malicious activity.
Prominent — Search engines like Google index and create “citations”
which are like a vote for your business, increasing your web ranking.

Wednesday Night Workshops Childers | foxxr.com | 831-531-7771
Community Workshops | Brian | Brian Childers | foxxr.com

The Google Local Landscape

• Google Places

• Google+ Local

• Google+ Local with Social

Currently, you may see two types of pages on Google for a single business. These pages will
either be similar to a Place page with scores and reviews, or they will be Google+ pages with
social features. You can distinguish the pages by the features available.

Where to Access Google+

The logical step to determine where you are at with Google+ for
both your personal and business profiles is to access the
+yourname from within your gmail or google contacts.


Google+ Personal Profile


How to Access Google+

The first step to
determine
Google+ Personal Profile where you are at
with Google+ for
both your
personal and
business profiles
is to access the
+yourname from
within your
gmail or google
contacts.
Google+ Business Page


Google+ Authorship


Google Authorship – Step 1

Source - https://plus.google.com/authorship


Community Workshops | Brian Childers | foxxr.com | 831-531-7771

Google Authorship Preview


See how your company is listed

1. Search for your
company name
2. Select, more, places

Before you create a Google+ Local page, see an existing listing for your business shows up
in the search results. If you see a listing and it’s unclaimed, claim it using


Unclaimed Local Listing

Unclaimed If below the cover photo
No check mark you only see the tabs
for About and Photos,
a Manage this
place button when you
scroll down, and scores
and reviews, then it’s a
local listing (an upgrade
Local listing
from the old Place page).
When local listings appear
on Google Maps or in
Google Search, clicking on
more info or on Google
reviews will take you to
this type of page.


Verification Process

Google+ Pages provides businesses, products, brands, and organizations with a
public identity and presence on Google+. Pages can currently be created for one
of five categories to help guide you when signing up:


Old Places Dashboard



How to Set up Google +



Google+ Local Social Combined

Claimed - check mark
When a Google+ Local page is
combined, there are tabs
for Posts, About, Photos,
and Videos (videos tab only
shows after switching to
page), and will appear with a
verified checkmark, with
scores and reviews as well as
posts from the business
owner.


Google+ Social – Look for Circles

This is a view of Google+ Local
with Social while logged in
(note “write a review” is
replaced with “edit business
information”. Note that
“Videos” appears once logged
Notice Circles enabled in. Also notice that “Circles” is
now an option. This means
you have a Google Local Page
with Social features. Consider
this a merged page.


New Google+ Local Admin

One distinct difference
between the new
Google+ Local admin
and the Google Places
admin is that the
category selection is
limited to what Google
offers.

Online Help

Community Workshops | Brian Childers | foxxr.com |-http://www.google.com/+/business/
Source 831-531-7771

How to Get Google Phone Support – Step 1

Source - http://support.google.com/places

Questions


Top 20 Google Place Page Factors

1. Physical Address in City of Search 11. Age of Place Page
2. Proper Category Associations 12. Product / Service Keywords in Place Page
3. Proximity of Address to Centroid Custom Attributes
13. Number of Actions Taken by Searchers on
4. Local Area Code on Place Page
a Place Page (e.g. Driving Directions,
5. Individually Owner-verified Place
Mobile Phone Calls)
Page 14. Numerical Percentage of Place Page
6. Product / Service Keyword in Completeness
Business Title 15. Marginal Category Associations
7. Location Keyword in Business Title 16. Bulk Owner-verified Place Page
8. Association of Photos with Place 17. Matching Google Account Domain to
Page Places Landing Page Domain
9. Product / Service Keyword in Place 18. Association of Videos with Place Page
19. Location Keywords in Place Page Custom
Page Description
Attributes
10.Location Keyword in Place Page
20. Inclusion of Offer on Place Page
Description

Source - http://www.davidmihm.com/local-search-ranking-factors.shtml

Idenitify Your Business

NAP
• Name
• Address
• Phone

Ask about access to Foxxr’s Web
Development Guide. Here you will
see step 1. Nail down your NAP.


Proper Category Associations

Use Blumenthal’s
category tool to setup
you five categories.
The new Google Plus
admin only let’s you
select from predefined
categories. Be sure to
create an optimized
page for each of your
categories.

Source - http://blumenthals.com/google-lbc-categories/search.php?q=&val=hl-gl%3Den-CA%26ottype%3D1

Distance from Centroid

Don’t expect to rank in Maps outside of a 10 to 15-mile radius of city searched.


Top 20 Overall Local Search Factors
1. Physical Address in City of Search (PLACE PAGE)
2. Proper Category Associations (PLACE PAGE)
3. Proximity of Address to Centroid (PLACE PAGE)
4. Domain Authority of Website (WEBSITE)
5. Quantity of Structured Citations (OFF-SITE)
6. City, State in Places Landing Page Title(WEBSITE)
7. Quantity of Native Google Places Reviews (REVIEWS)
8. Quality/Authority of Structured Citations (OFF-SITE)
9. Local Area Code on Place Page (PLACE PAGE)
10. HTML NAP Matching Place Page NAP (WEBSITE)
11. Consistency of Structured Citations (OFF-SITE)
12. Individually Owner-verified Place Page (PLACE PAGE)
13. Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
14. Quality/Authority of Inbound Links to Domain (OFF-SITE)
15. Product / Service Keyword in Business Title (PLACE PAGE)
16. Quantity of Inbound Links to Domain from Locally-Relevant Domains (OFF-SITE)
17. Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
18. Product/Service Keywords in Reviews (REVIEWS)
19. Page Authority of Landing Page Specified in Places (WEBSITE)
20. Quality/Authority of Inbound Links to Places Landing Page URL (OFF-SITE)

Source - http://www.davidmihm.com/local-search-ranking-factors.shtml

Start Here


Getlisted.org Results


Citations – Start Here

It’s always a good idea to check your business listing with the top three
search engines through a quick search on Getlisted.org. Next we
recommend claiming and verifying your listing on the three major data
aggregators.


Recommended Directory Services

Citation Burst

$650/year $3 per Citation
• Direct API’s to 40+ Listings • Choose from 1000+
• Quick directories
• Single dashboard • Submissions perform by
• Review management humans

Contact Foxxr for Details

Example of Yext Listing


Micro Data / Schemas

• H Review
• H Card
• KLM File (MAPS)

Visit http://schema.org/docs/gs.html

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170


Questions

http://www.google.com/webmasters/tools/richsnippets


What We Have Covered



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