Brian Childers will share how to connect with local searchers using Google My Business, a free local business listing that can help your business appear in Google Search and Maps. In the second section, “Be found everywhere, on all devices,” he’ll share strategies for optimizing your website for the organic search results, focusing on making your site mobile-friendly. And third in “Be found with online advertising,” we’ll show you how to promote your products and services on Google and partner websites.

1. Grow Your
Business Online

4. Connect with customers in
moments that matter
GROW YOUR BUSINESS ONLINE
76%of people who search on their
smartphones for something nearby
visit a business within a day.1
80%of consumers used a search engine
when looking for info
about local businesses.2
1. Google/Purchased, "Digital Diary: How Consumers Solve Their Needs in the Moment," May 2016.
2. The Consumer Barometer Survey, 2014/2015.

5. “Near me” searches = Near you opportunities
GROW YOUR BUSINESS ONLINE
?
1 2 3 4

6. GROW YOUR BUSINESS ONLINE
Google connects consumers with businesses
This is the
search query
This is an ad
This is a
business listing
This is an
organic search
result

7. GROW YOUR BUSINESS ONLINE
Agenda
Be found
by local
customers
Create a free
Google My
Business listing.
Be found
everywhere, on
all devices
Optimize your
website for search
and mobile.
Be found
with online
advertising
Advertise your
business on
Google.
Ready
for
more?
Grow your
business with
more tools.

8. Be found by local customers

10. BE FOUND BY LOCAL CUSTOMERS
Google My Business
This is a
business listing
gybo.com/business

11. BE FOUND BY LOCAL CUSTOMERS
Google’s local results
Info appears on desktops, laptops, tablets, and mobile phones.

12. BE FOUND BY LOCAL CUSTOMERS
Make the most
of your listing
● Complete your business info.
● Add special hours, like holiday hours.
● Add photos.
● Have a cool space? Consider a virtual
tour, created by a Trusted Photographer.

13. Be found everywhere, on all devices

14. BE FOUND EVERYWHERE, ON ALL
DEVICES
Google’s organic results
These are
organic
search results

15. BE FOUND EVERYWHERE, ON ALL
DEVICES
Help Google
understand your site
● Organization matters
● Useful, original content
● Text links
● Good page titles and descriptions
● Fast load time
● Optimize images

16. BE FOUND EVERYWHERE, ON ALL
DEVICES
Before you begin, make a plan
Why do
you want a
website?
Who is
your target
audience?
How is
success
measured?
Organize
to achieve
goals.

17. BE FOUND EVERYWHERE, ON ALL
DEVICES
Best practices: mobile
Focus
on nav &
homepage
Make it easy
to search
the site
Make it easy
to complete
tasks
Make it easy
to fill out
forms
Optimize
for
usability

18. BE FOUND EVERYWHERE, ON ALL
DEVICES
Test your website
testmysite.thinkwithgoogle.com

19. Use email
for efficient
communication
Use social media
to develop
relationships
Ask happy
customers to
write reviews
BE FOUND EVERYWHERE, ON ALL
DEVICES
Other ways to promote your site
Use receipts
and other
print materials

20. Be found with online advertising

21. These
are ads
BE FOUND WITH ONLINE ADVERTISING
Ads appear on Google...
This is an ad

22. BE FOUND WITH ONLINE ADVERTISING
...and partner websites
Ads are targeted to the right customers.
Ad on mobile sitesAd on desktop sites

23. BE FOUND WITH ONLINE ADVERTISING
AdWords Express
● Pay for clicks or phone calls.
● Ads display when people search.
● Control where ads are displayed.
● Control the budget.

25. BE FOUND WITH ONLINE ADVERTISING
AdWords Express
● Start at gybo.com/awexpress
and enter business details.
● Choose a category.
● Write an ad.
● Decide where to display ads.
● Set a budget.
● Launch!
Want help? Call (855) 607-0426

26. BE FOUND WITH ONLINE ADVERTISING
Want an expert to manage your online ads?
google.com/partners

27. Ready for more?

28. READY FOR MORE?
Google Search Console
Get data, tools, and
diagnostics for a healthy,
Google-friendly website.
google.com/webmasters

29. READY FOR MORE?
Google Analytics
● Free, powerful web analytics
● Reports show how visitors found
your site, and what they did when
they got there
● Measures effectiveness of online
and offline marketing campaigns
google.com/analytics

30. READY FOR MORE?
Google Trends
Find popular search
terms on Google.
google.com/trends

31. READY FOR MORE?
Google Alerts
google.com/alerts
Monitor the web for
interesting new content.

32. READY FOR MORE?
Tell your story
with YouTube
● 1 in 4 shoppers watch product
videos while in store.1
● 68% of YouTube users watched
YouTube to help make a purchase
decision.2
youtube.com
1. Google Consumer Survey, September 2014.
2. Google/Ipsos Connect, U.S., YouTube Cross Screen Survey, Jul. 2016.

33. READY FOR MORE?
G Suite
Five reasons to use it:
1. 24/7 support
2. 99.9% uptime guarantee
3. Automatically backed up
4. Accessible from any device
5. Private and secure
google.com/GSuite
Look professional with custom
business email @yourcompany.com

34. Resources for selling online
Google Merchant Center
Upload your store and products to Google.
Google Shopping Campaigns
Show product images, prices, and business
name in the search results.
READY FOR MORE?
google.com/retail/merchant-center
google.com/retail/shopping-campaigns

35. READY FOR MORE?
Your next steps
Be found
by local
customers
Be found
everywhere,
on all devices
Be found
with online
advertising
Ready
for
more?
Create or
claim your free
business listing at
gybo.com/business
Build a search-
friendly website;
test to see if it’s
mobile-friendly.
Start promoting
your business with
AdWords Express at
gybo.com/awexpress
Try Search
Console, Google
Analytics, Trends,
and more.

36. READY FOR MORE?
You need a Google account
Sign into the
Google Account
you use for your
business
If you don’t have
a Google Account,
click “Create
account” to get
started
google.com/accounts

37. READY FOR MORE?
Want to learn more?
Online:
On Your Phone
gybo.com/lessons

38. READY FOR MORE?
Resources
Google My Business gybo.com/business
Mobile-friendly test testmysite.thinkwithgoogle.com
AdWords Express gybo.com/awexpress
Google Partners google.com/partners
Google Search Console google.com/webmasters
Google Analytics google.com/analytics
Google Trends google.com/trends
Google Alerts google.com/alerts
YouTube youtube.com
G Suite gybo.com/gsuite
Google Merchant Center google.com/retail/merchant-center
Google Shopping Campaigns google.com/retail/shopping-campaigns
Google Accounts google.com/accounts

39. Thank you

40. Please fill out our survey
GROW YOUR BUSINESS ONLINE
gybo.com/survey