These are the slides to my presentation at PodCamp Montreal 2010. The talk mentioned search engine optimization (SEO) , pay per click (PPC), and social media marketing. I stress the convergence of these different approaches to Internet marketing. There's a lot to say on the topic but I wanted to make sure we had time for a discussion (and an interesting, lively one it turned out to be... thank you!) so this version is much shorter than the original one but it should be fine. You can look at this as a sort of "status update" where I point out how Google has worked its way into social and how Facebook is getting into search. If your company needs help with online marketing, contact me or my team. Thank you for your interest!
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Search Marketing vs Social Media
1. Search vs Social
Marketing to The Client of the Future
PodCamp Montreal 2010
Brian Rotsztein
Hub: www.brianrotsztein.com
Blog: www.purposive.com
Follow Me: @brianrotsztein
Write Me: info@brianrotsztein.com
30. Just For The Record
Social Media >
But You Can’t Ignore The Fact That…
31. 1,339,320,000 China
1,187,210,000 India
3 rd 500,000,000 Facebook
310,169,000 United States
Largest 237,556,363 Indonesia
193,462,000 Brazil
Country 170,456,000 Pakistan
(by Population)
164,425,000 Bangladesh
158,259,000 Nigeria
141,927,297 Russia
127,390,000 Japan
71. Search vs. Social
is Shortsighted
Search AND Social
is More Realistic
72. Discussion Questions
How will we measure success given the coming changes?
Should companies be concerned about being “liked”?
Will the next generation want to be marketed to?
What do you think about the Search vs Social debate?
73. Search versus Social
Marketing to The Client of the Future
PodCamp Montreal 2010
Brian Rotsztein
Hub: www.brianrotsztein.com
Blog: www.purposive.com
Follow Me: @brianrotsztein
Write Me: info@brianrotsztein.com
Web Design: www.RedstoneX.com
Internet Marketing: www.Uniseo.com