Looking for ways to get your content in front of a larger and relevant audience? Consider learning how to syndicate your content with publications and blogs in your industry to increase the reach of your content marketing with putting in the same amount of effort. Content syndication is an evolution of guest blogging that many forget to experiment with when trying to drive qualified traffic to their blog. Learn how to make the most of a wider distribution strategy backed by a solid syndication plan. This was SlideShare adapted from my blog post: http://www.brianhonigman.com/content-syndication/ Subscribe to my weekly newsletter to be alerted everytime I publish: http://www.brianhonigman.com/newsletter/

1. Ultimate
Guide To
CONTENT
SYNDICATION
Based on an article that originally appeared on my site.

2. HI!I’m Brian Honigman
I’m a Marketing Consultant,
Speaker and Writer.

3. So what is this
“Syndication”
business anyways?

4. Syndication
Republishing or repurposing
original content on a different
channel to maximize reach.
(e.g. Seinfeld originally aired on NBC but has
since been syndicated on many networks)

5. I’m a writer. How
can syndication
help my content?

6. Original
Content
(potential reach 5,000)
(potential reach 50,000)
(potential reach 100,000)
(potential reach 75,000)
Syndication Maximizes Reach

7. But How Can I
Syndicate My
Content?
I’m All Ears…

8. 1) START WRITING
Your content won’t get syndicated
until you’re established on your
own site.

9. Whether You Use Your Company
Site as a Spring-board…
Gregory Ciotti utilizes his own
name as well as the credibility of
HelpScout’s blog in this
syndicated Entrepreneur article

10. …or you Syndicate From Your
Own Personal Blog.
Whereas my syndication on sites
like The Next Web comes from my
personal blog.

11. You Need to Build a Reputation
Before you Start Syndicating
First comes
reputation…
…then comes
syndication.

12. So Get Off the Couch
and Start Writing!

13. But how do I
get my name
out there?

14. 2) GUEST BLOG
Guest blogging is a fantastic way
to build your reputation and
relationships with publications.

15. Guest Blogging
Writing original content for another
publication to extend reach.
(e.g. Seinfeld appearing on a talk show to
promote his new show. Puffy shirt optional.)

16. But how do I
start Guest
Blogging?

17. You tellin’ me
I should check
out this other
Slideshare?

18. 3) TARGET PUBLICATIONS
Reach out to publications efficiently,
by specifically targeting sites that
syndicate the type of content you
produce.

19. The Simple Formula for Successful
Syndication Outreach
1.
2.
Compile a list of websites that
regularly syndicate content like yours.
Find the editor or person
in charge of syndication,
craft a quality pitch and
then reach out.

20. The Simple Formula for Successful
Syndication Outreach
1.
2.
Compile a list of websites that
regularly syndicate content like yours.
Find the editor or person
in charge of syndication,
craft a quality pitch and
then reach out.
One Last Step…
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21. That seems like a
lot of work.
Why Bother?

22. Content Syndication Not
Only Expands Your Reach.

23. But Each Piece of Content
Goes Further

24. Meaning You Can Focus on
Quality and Not Have to
Worry About Quantity

25. THANKS FOR READING!
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