This document discusses best practices for using Twitter and Facebook as lead platforms. It recommends understanding the psychology of users on each platform and focusing on unique features to share the right type of content. Specifically, it suggests creating less but promoting more by repurposing content across platforms. Consistency in strategy while adapting to changes is also advised to drive purposeful and thoughtful use of Twitter and Facebook.
12. @ B R I A N H O N I G M A N
FACEBOOK’S MOST AMBITIOUS PROJECT
PLANS TO USE DRONES TO BEAM FREE
INTERNET (WITH FACEBOOK INCLUDED) TO
DEVELOPING COUNTRIES
13. 500 Million
Tweets Sent Daily
#IVoted
#Ebola
#Ferguson
#HeForShe
#CometLanding #Carnaval
@ B R I A N H O N I G M A N
34. •To bring valuable content to one another.
•To define ourselves to others.
•To grow and nourish our relationships.
•For self-fulfillment.
•To get the word out about causes they care about.
Source: Psychology of Sharing Study via New York Times