Social Media Reporting & Data Visualization Best Practices

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For my fourth class on Social Media Analytics taught at NYU, the focus was learning how to better develop and present your success on social media with accurate reporting using Socialbakers, Google Analytics, Simply Measured, Sprout Social and other tools.

Redes sociales Marketing

Social Media Reporting
& Data Visualization
Best Practices
Class 4: New York University
Social Media Analytics I
@BrianHonigman

Social Media
Reporting Fundamentals
@BrianHonigman

1. Choose Your Key
Metrics to Report on a
Goal or Set of Goals.
@BrianHonigman
Steps to Reporting
Success on Social Media

@BrianHonigman
Social Web Trafﬁc Metrics
Conversions Time on Site Sales
Pages Per Visits
Goal
Completion
Pageviews Users
Interaction with
Social Plugins
Bounce Rate

2. What’s the time frame
you’re reporting on?
@BrianHonigman
Steps to Reporting
Success on Social Media

@BrianHonigman
Typical Reporting Timeframes
•Weekly
•Monthly
•Quarterly
•Annually
•Campaign Related

3. Who is the report for
at your organization?
@BrianHonigman
Steps to Reporting
Success on Social Media

@BrianHonigman
Reports Will Differ
Based on Reviewer
•Just you.
•Informal meeting with colleague.
•Report progress to supervisor.
•Present ﬁndings at meeting.

4. What tools will you use
for timely, visual &
accurate reporting?
@BrianHonigman
Steps to Reporting
Success on Social Media

@BrianHonigman
Measurement Tools with
Basic Reporting Features
•Facebook Insights
•Twitter Analytics
•LinkedIn Company Page Analytics
•YouTube Analytics

Basic Excel Report
Exported from FB Insights

@BrianHonigman
Measurement Tools with
Robust Reporting
•Google Analytics
•Socialbakers
•Sprout Social
•Brandwatch
•Simply Measured

5. What’s the best way to
visualize the results of
your social media success?
@BrianHonigman
Steps to Reporting
Success on Social Media

@BrianHonigman
Effective Visual Reporting:
•Goals and Segments
•Proper Context
•Highlights KPI’s
•Include Insights
•Power of Simplicity
•Forever Evolving

@BrianHonigman
Effective Visual Reporting:
Goals & Segments

@BrianHonigman
Effective Visual Reporting:
Proper Context

@BrianHonigman
Effective Visual Reporting:
Highlights KPI’s

@BrianHonigman
Effective Visual Reporting:
Includes Insights

@BrianHonigman
Effective Visual Reporting:
Power of Simplicity

@BrianHonigman
Effective Visual Reporting:
Forever Evolving

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Social Media Reporting & Data Visualization Best Practices

1. Social Media Reporting & Data Visualization Best Practices Class 4: New York University Social Media Analytics I @BrianHonigman

2. Social Media Reporting Fundamentals @BrianHonigman

3. 1. Choose Your Key Metrics to Report on a Goal or Set of Goals. @BrianHonigman Steps to Reporting Success on Social Media

4. @BrianHonigman Social Web Trafﬁc Metrics Conversions Time on Site Sales Pages Per Visits Goal Completion Pageviews Users Interaction with Social Plugins Bounce Rate

5. 2. What’s the time frame you’re reporting on? @BrianHonigman Steps to Reporting Success on Social Media

6. @BrianHonigman Typical Reporting Timeframes •Weekly •Monthly •Quarterly •Annually •Campaign Related

7. 3. Who is the report for at your organization? @BrianHonigman Steps to Reporting Success on Social Media

8. @BrianHonigman Reports Will Differ Based on Reviewer •Just you. •Informal meeting with colleague. •Report progress to supervisor. •Present ﬁndings at meeting.

9. 4. What tools will you use for timely, visual & accurate reporting? @BrianHonigman Steps to Reporting Success on Social Media

10. @BrianHonigman Measurement Tools with Basic Reporting Features •Facebook Insights •Twitter Analytics •LinkedIn Company Page Analytics •YouTube Analytics

11. Basic Excel Report Exported from FB Insights

12. @BrianHonigman Measurement Tools with Robust Reporting •Google Analytics •Socialbakers •Sprout Social •Brandwatch •Simply Measured

13. 5. What’s the best way to visualize the results of your social media success? @BrianHonigman Steps to Reporting Success on Social Media

14. @BrianHonigman Effective Visual Reporting: •Goals and Segments •Proper Context •Highlights KPI’s •Include Insights •Power of Simplicity •Forever Evolving

15. @BrianHonigman Effective Visual Reporting: Goals & Segments

16. @BrianHonigman Effective Visual Reporting: Proper Context

17. @BrianHonigman Effective Visual Reporting: Highlights KPI’s

18. @BrianHonigman Effective Visual Reporting: Includes Insights

19. @BrianHonigman Effective Visual Reporting: Power of Simplicity

20. @BrianHonigman Effective Visual Reporting: Forever Evolving

21. @BrianHonigman Google Analytics

22. @BrianHonigman Socialbakers

23. @BrianHonigman Sprout Social

24. @BrianHonigman Sumall

25. @BrianHonigman Simply Measured

26. @BrianHonigman Simply Measured