This presentation highlights both the big-picture impact messaging apps will have on the marketing landscape and also highlight strategic and tactical takeaways brands can use to begin gaining an advantage on these promising platforms. To learn more, reference the full article on the subject: http://www.brianhonigman.com/future-of-chat-apps/

1. THE FUTURE IS HERE
MESSAGING APPS ARE ABOUT TO
REVOLUTIONIZE MARKETING
This presentation is based on an
article on my blog.

2. Mobile is eating the world
desktop
mobile
TOTAL USER-BASE
Mobile traffic overtook desktop in 2014

3. SMS dominated early
mobile communication…

4. But mobile usage is
changing quickly…
SMS dominated early
mobile communication…

5. CHAT APPS > TEXTING
Shown: Total Daily Messaging Volume
WHATSAPP + MESSENGER SMS
60B
20B

6. Chat apps are mobile’s
sleeping giant.

7. Because they
embrace the
power of
platforms.

8. That’s why the
original iPhone
succeeded.

9. Successful because of the
Not based on product alone, but also because
of the power of app-store ecosystem.

10. Messaging apps provide the
perfect ecosystem for the
next generation of
applications.

11. What exactly will the
REVOLUTION LOOK LIKE?

12. It’s already taking place
IN CHINA

13. It’s already taking place
IN CHINA
WeChat is providing integrated
shopping experiences, inside the
messaging service..

14. This tech is made possible by
ROBOTS!!!!

15. Prepare for the rise of
the CHAT BOTS

16. Zuckerberg made this
CRYSTAL CLEAR
at the F8 conference

17. People prefer to interact with AI
VIA TEXT

18. MESSENGER FRIENDLY =
AUDIENCE FRIENDLY

19. To me, the
phone is this
seldom used
app on my
phone.
–Gary Gulman

20. TELEGRAM WHATSAPP MESSENGER KIK
ALL THE BIG CHAT APPS HAVE
OPEN BOT PLATFORMS!!!

21. Here’s how brands are already
TAKING ADVANTAGE

22. FB MESSENGER BOT
TECHCRUNCH
Delivers timely,
automated news.

23. KIK MESSENGER BOT
SEPHORA
Delivers contextual,
customer feedback
and custom-curated
content.

24. Why chat bots are poised to
BLOW UP

25. 3 MAJOR ADVANTAGES
OVER TRADITIONAL APPS

26. 100% CLOUD BASED
NO DOWNLOADS NECESSARY

27. HIGH PENETRATION RATE
64.5% OF SMARTPHONE USERS HAVE AT LEASE ONE
CHAT APP INSTALLED*
*Source: eMarketer

28. ALIGN CONTENT WITH CONTEXT
CHAT APPS KNOW LOCATION AND INTENT, ALLOWING INTELLIGENT
DELIVERY OF IDEAL CONTENT RIGHT WHEN USERS NEED IT MOST

29. ALL HAIL THE
BOTS!

30. A HONIGMAN
MEDIA GUIDE
Download my free
content marketing
style guide right here
or text me to grab it.
SEND A TEXT TO: 44222
TEXT THE MESSAGE: SLIDES11