Brian Tudor Discusses his Search Engine Marketing Strategy for Cincinnati Internet Marketing and Social Media Training company Boot Camp Digital http://bootcampdigital.com

1. Search Engine Marketing Strategy
by Brian Tudor

2. Boot Camp Digital Current Organic Search Rankings*
*Results via SEO Centro

3. Proposed Boot Camp Digital
Search Engine Marketing Strategy
• Pay Per Click Ad Campaign - by running four different
paid ads taking searchers to the appropriate landing
page on the Boot Camp Digital Site to enhance
conversions, training enrollment and attendance
• Keyword research - using online tools to insure Boot
Camp Digital is using the appropriate keywords on
the website for the best possible search results
• Organic Search Engine Optimization - add HTML code
and keyword rich text to the website (http://
bootcampdigital.com) based on keywords selected
using Google’s Keyword Tool

4. Proposed Boot Camp Digital
Search Engine Marketing Strategy
• Search Engine Marketing Campaign will be a six month process
• Boot Camp Digital will pay a $200 per month retainer fee over the length of the
six month program
• The maxim daily budget for the paid advertisements will be $5.00 making the
initial investment no more than $900.00
• By adding just three (3) additional attendees to each monthly class will yield no
less than an additional $1,782.00 and a maximum of $7,182.00 based on current
class pricing
• Adding three additional attendees per class per month will net a minimum of
$822.00 and a maximum of $6,282.00 over the span of the ad campaign
• The Search Engine Marketing Campaign will focus on creating added
conversion: Enrollment and Attendance to a Boot Camp Digital Training course
• The end goal for Boot Camp Digital’s Search Engine Marketing campaign is for
Google to understand Boot Camp Digital is the premiere social media and
Internet marketing training provider in Cincinnati Ohio.

5. Boot Camp Digital Keywords
ning facebook
arketi ng trai
inte rnet m social media training
cincinnati social media ain ing
g tr
ark etin
linke edia m
din al m youtube
s oci
boot c
soc amp d
ial twitter igital
op
tim me
ser iza dia social media training cincinnati
vic tio
e n
why soci
al media
marketin
g

6. Boot Camp Digital Keyword Metrics*
Keyword Competition Global Monthly Searches Corresponding Ad
social media advertising 1 8100 Social Media for Marketers
social media services 1 8100 Social Media Training
interactive marketing agency 1 6600 Internet Marketing Training
executive training 1 74000 Corporate Training
online marketing search engine 1 6600 Internet Marketing Training
online marketing training 1 6600 All Four
internet marketing training 1 18100 Internet Marketing Training
social media consultant 1 6600 Social Media Training
social media management 1 6600 Social Media for Marketers
social media training 1 6600 Social Media for Marketers
*Keyword Statistics Retrieved from Google

7. Boot Camp Digital
Paid Ads
Internet Marketing Training -
Boot Camp Digital offers
innovative solutions for your Social Media for Marketers -
Internet Marketing Boot Camp Digital will teach
you how to build your
business using social media
Corporate Training -
Boot Camp Digital provides
Customized Corporate Solutions Social Media Training -
Boot Camp Digital’s
Social Media 101 Course

8. Ads with Links to Course Boot Camp Digital
Specific Landing Pages
Ad Campaign User
Flow Chart
Boot Camp Digital
Landing Page
r
u p fo
S ign c lass
n ing
trai Review training course
catalogue and select
the appropriate
Boot Camp Digital
training course
Conversion: Register and Attend
a Boot Camp Digital Training Course

9. Boot Camp Digital Landing Pages
Internet Marketing Training Social Media for Marketers
Social Media Training Corporate Training

10. Search Engine Marketing Strategy
by Brian Tudor

11. References
Boot Camp Digital. (2010.) Retrieved on June 7, 2010, from http://bootcampdigital.com
Google Keywords Tool. (2010.) Retrieved on June 7, 2010, from https://adwords.google.com
McAnally, D. (2009.) Lessons from pitching SEO. Retrieved on June 7, 2010, from
http://www.findresolution.com/2009/04/lessons-from-pitching-seo.html#Your%205%20minute
%20SEO%20Services%20pitch
Moran, M. & Hunt, B. (2009.) Search engine marketing, inc. Boston, MA: Pearson plc.
SEO Centro. (2010.) Retrieved on June 7, 2010, from http://www.seocentro.com/