Brian Tudor presents a social media marketing plan.

1. Ingenious Learning
Solutions
Internet and Social Media Marketing Plan
Brian Tudor
© Brian Tudor, 2010

2. Ingenious Learning Solutions
Areas of Greatest Need
Complete and post website
Facebook Fan Page
LinkedIn Company Page
Company Twitter Account
Create an online community
spanning several different
Social Media sites to help create
brand awareness
© Brian Tudor, 2010

3. The Plan

4. Website
Since the Ingenious Learning Solutions website is still
in development and the website is the cornerstone of
your Internet Marketing plan it needs to be completed
Work with the website developers to get the site
completed, working and on the web
In the create a Wordpress themed site with a blog to
start posting content and creating a web presence,
having a blog is important to the overall success of
your website’s ability to be found
Submit a press release to the Cincinnati Business
Courier and Cincinnati Enquirer once the website is up
and running
© Brian Tudor, 2010

5. Facebook Fan Page
In Lieu of a traditional website tap into the largest online
community to start building the Ingenious Learning Solutions
community
Create a temporary base of operation on the web until the
website in completed
Keep Ingenious Learning Solutions Facebook community up to date
with news and events
Integrate the Facebook Ads tool, to create an ad targeted directly
at your customer base, this will start the process of building a
real sustainable community outside just your personal friends
Week 1 Facebook Goal: get at least 25 Fans in order to obtain the
vanity url www.facebook.com/ingeniouslearningsolutions
Include and call out Facebook link in all employee email signatures
© Brian Tudor, 2010

6. LinkedIn Company Page
A LinkedIn company page is important for potential
customers to be able to search for and find
information about Ingenious Learning Solutions
This will help in attracting potential employees in
the future
Gives Ingenious Learning Solutions yet another area
on the web to gain awareness
Include and call out LinkedIn company page link in
all employee email signatures
© Brian Tudor, 2010

7. Company Twitter Account
Register Ingenious Learning Solutions on Twitter.com with the user
name: IngeniousLearningSolutions - it’s available I checked
Start putting company and industry related content up immediately
Start looking up accounts of respected people in the industry and
start following and ret weeting important information
Tweet when you create a new blog post
Tweet about events
Tweet about new products
Link Twitter account to Facebook Community
Include and call out Twitter address link in all employee email
signatures
© Brian Tudor, 2010

8. Create an Online Community
Now that you have created a Facebook Fan page, LinkedIn
company page, Twitter account and Blog it is time to
start spreading your brand message across this net work.
Go to industry blogs and leave comments with links back
to your website (once published), blog, Facebook, LinkedIn
and Twitter pages - This will allow for you to create more
paths to your website as well as start to build awareness
and authority within your industry
Reply to comments and write article to submit to article
sharing directories including links back to your overall
community
© Brian Tudor, 2010

9. The Competition

10. Your Competition On the Web
© Brian Tudor, 2010

11. Your Competition
Two of your competitors: Accelerated Business
Results & Duarte have websites, blogs and a social
media presence already
Ingenious Learning Solutions is playing catch up,
even without a website you can still compete with
these companies by using social media
Knowing where and what your competition is up to
will help you plan your strategy and create new
and successful Social Media and Internet
Marketing strategy
© Brian Tudor, 2010

12. What Can I Do for
Ingenious Learning
Solutions?

13. What I will do for Ingenious Learning Solutions
Help you set up your social media net works and
learn to use the tools
Help you set up your blog and teach you how to use it
Review the current website plan and give notes and
suggestions on usability and findability
Help raise your brand awareness in the digital space
Provide you with a foundation to grow your social
media community and interact with your clients
and potential clients like you never thought possible
© Brian Tudor, 2010

14. Ingenious Learning
Solutions
Internet and Social Media Marketing Plan
Brian Tudor
© Brian Tudor, 2010