SlideShare una empresa de Scribd logo
1 de 22
Descargar para leer sin conexión
Social Media and PR
            by Brian Watkins
     PR Manager, Social Media
What We’ll Cover
            1.        What is Social Media?
            2.        Why Your Company Should Participate
            3.        Do’s and Don’ts of Social Media
            4.        Social Media Strategy
            5.        Omniture Case Study
            6.        Measurement  Reporting




2    July 8, 2008
© 2004 Omniture Inc, Confidential  Proprietary
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation
Omniture UTC Social Media Presentation

Más contenido relacionado

La actualidad más candente

iGo2 Corporate Overview
iGo2 Corporate OverviewiGo2 Corporate Overview
iGo2 Corporate OverviewiGo2 Pty Ltd
 
Selecting Social Media Tools
Selecting Social Media ToolsSelecting Social Media Tools
Selecting Social Media ToolsCopywrite, Ink.
 
The Power of Social Media for Branding Needs
The Power of Social Media for Branding NeedsThe Power of Social Media for Branding Needs
The Power of Social Media for Branding NeedsFerdias Ramadoni
 
So me assign2_signekirt
So me assign2_signekirtSo me assign2_signekirt
So me assign2_signekirtsignette
 
Tools of public relation
Tools of public relationTools of public relation
Tools of public relationfuzailahmed240
 
SES Social Media Presentation Vanina Delobelle
SES Social Media Presentation Vanina DelobelleSES Social Media Presentation Vanina Delobelle
SES Social Media Presentation Vanina DelobelleVanina Delobelle
 
Widget Network Overview - Eyal Magen - Affilicon Fall 2008
Widget Network Overview - Eyal Magen - Affilicon Fall 2008Widget Network Overview - Eyal Magen - Affilicon Fall 2008
Widget Network Overview - Eyal Magen - Affilicon Fall 2008affilicon
 
So me assign2_signekirt
So me assign2_signekirtSo me assign2_signekirt
So me assign2_signekirtsignette
 
Application case for portfolio
Application case for portfolioApplication case for portfolio
Application case for portfoliojus032000
 
Impact of social_media
Impact of social_mediaImpact of social_media
Impact of social_mediaRonakSoni916
 
BlogWell New York Introduction, presented by Andy Sernovitz
BlogWell New York Introduction, presented by Andy SernovitzBlogWell New York Introduction, presented by Andy Sernovitz
BlogWell New York Introduction, presented by Andy SernovitzSocialMedia.org
 

La actualidad más candente (14)

iGo2 Corporate Overview
iGo2 Corporate OverviewiGo2 Corporate Overview
iGo2 Corporate Overview
 
Selecting Social Media Tools
Selecting Social Media ToolsSelecting Social Media Tools
Selecting Social Media Tools
 
The Power of Social Media for Branding Needs
The Power of Social Media for Branding NeedsThe Power of Social Media for Branding Needs
The Power of Social Media for Branding Needs
 
So me assign2_signekirt
So me assign2_signekirtSo me assign2_signekirt
So me assign2_signekirt
 
Tools of public relation
Tools of public relationTools of public relation
Tools of public relation
 
SES Social Media Presentation Vanina Delobelle
SES Social Media Presentation Vanina DelobelleSES Social Media Presentation Vanina Delobelle
SES Social Media Presentation Vanina Delobelle
 
Strategy Map Day 1
Strategy Map  Day 1Strategy Map  Day 1
Strategy Map Day 1
 
Widget Network Overview - Eyal Magen - Affilicon Fall 2008
Widget Network Overview - Eyal Magen - Affilicon Fall 2008Widget Network Overview - Eyal Magen - Affilicon Fall 2008
Widget Network Overview - Eyal Magen - Affilicon Fall 2008
 
So me assign2_signekirt
So me assign2_signekirtSo me assign2_signekirt
So me assign2_signekirt
 
Application case for portfolio
Application case for portfolioApplication case for portfolio
Application case for portfolio
 
Impact of social_media
Impact of social_mediaImpact of social_media
Impact of social_media
 
Accelerator YYC
Accelerator YYCAccelerator YYC
Accelerator YYC
 
BlogWell New York Introduction, presented by Andy Sernovitz
BlogWell New York Introduction, presented by Andy SernovitzBlogWell New York Introduction, presented by Andy Sernovitz
BlogWell New York Introduction, presented by Andy Sernovitz
 
Taming the Wild West of Social Media
Taming the Wild West of Social MediaTaming the Wild West of Social Media
Taming the Wild West of Social Media
 

Destacado

Memoria efedrinola
Memoria efedrinolaMemoria efedrinola
Memoria efedrinolaMarc OS
 
Marc Nathan - Houston Technology Center Blogging For Business
Marc Nathan - Houston Technology Center Blogging For BusinessMarc Nathan - Houston Technology Center Blogging For Business
Marc Nathan - Houston Technology Center Blogging For BusinessMarc Nathan
 
BlogPaws 2010 - Leveraging Social Media: Jennifer Laycock
BlogPaws 2010 - Leveraging Social Media: Jennifer LaycockBlogPaws 2010 - Leveraging Social Media: Jennifer Laycock
BlogPaws 2010 - Leveraging Social Media: Jennifer LaycockBlogPaws
 
Social Media for ComKUcamp
Social Media for ComKUcampSocial Media for ComKUcamp
Social Media for ComKUcampKla Tangsuwan
 
[Joomladay 2014] Sartup pitfalls
[Joomladay 2014] Sartup pitfalls[Joomladay 2014] Sartup pitfalls
[Joomladay 2014] Sartup pitfallsKla Tangsuwan
 

Destacado (6)

Memoria efedrinola
Memoria efedrinolaMemoria efedrinola
Memoria efedrinola
 
Marc Nathan - Houston Technology Center Blogging For Business
Marc Nathan - Houston Technology Center Blogging For BusinessMarc Nathan - Houston Technology Center Blogging For Business
Marc Nathan - Houston Technology Center Blogging For Business
 
110910 blogging
110910   blogging110910   blogging
110910 blogging
 
BlogPaws 2010 - Leveraging Social Media: Jennifer Laycock
BlogPaws 2010 - Leveraging Social Media: Jennifer LaycockBlogPaws 2010 - Leveraging Social Media: Jennifer Laycock
BlogPaws 2010 - Leveraging Social Media: Jennifer Laycock
 
Social Media for ComKUcamp
Social Media for ComKUcampSocial Media for ComKUcamp
Social Media for ComKUcamp
 
[Joomladay 2014] Sartup pitfalls
[Joomladay 2014] Sartup pitfalls[Joomladay 2014] Sartup pitfalls
[Joomladay 2014] Sartup pitfalls
 

Similar a Omniture UTC Social Media Presentation

Social Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase DecisionSocial Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
 
CSU Social Media Workshop 2011
CSU Social Media Workshop 2011CSU Social Media Workshop 2011
CSU Social Media Workshop 2011Cade Whitbourn
 
social media marketing @internet for better life
social media marketing @internet for better lifesocial media marketing @internet for better life
social media marketing @internet for better lifeazilmi
 
JDK Social Media Integration
JDK Social Media IntegrationJDK Social Media Integration
JDK Social Media IntegrationSteve
 
Social Media Marketing by KUMAR SUBRAT
Social Media Marketing by KUMAR SUBRATSocial Media Marketing by KUMAR SUBRAT
Social Media Marketing by KUMAR SUBRATKumar Subrat
 
Enterprise 2.0 Harnessing Social Media
Enterprise 2.0   Harnessing Social MediaEnterprise 2.0   Harnessing Social Media
Enterprise 2.0 Harnessing Social MediaLjuba Bogdanovich
 
Presidio MBA: Social Media For Sustainable Business By @JoeyShepp
Presidio MBA: Social Media For Sustainable Business By @JoeySheppPresidio MBA: Social Media For Sustainable Business By @JoeyShepp
Presidio MBA: Social Media For Sustainable Business By @JoeySheppEarthsite
 
Social media assigment2
Social media assigment2Social media assigment2
Social media assigment2Samu Vilkki
 
2009 integrating social media in communications raport agencji kinross render
2009 integrating social media in communications   raport agencji kinross render2009 integrating social media in communications   raport agencji kinross render
2009 integrating social media in communications raport agencji kinross renderARBOinteractive Polska
 
When Social Media Meets Social Intranet
When Social Media Meets Social IntranetWhen Social Media Meets Social Intranet
When Social Media Meets Social IntranetRoan Yong
 
Wsi Social Media Trends Report 2009
Wsi Social Media Trends Report 2009Wsi Social Media Trends Report 2009
Wsi Social Media Trends Report 2009lunkeless
 
Tendencias En Las Redes Sociales
Tendencias En Las Redes SocialesTendencias En Las Redes Sociales
Tendencias En Las Redes SocialesJose Reyes
 
Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?ClearEdge Marketing
 
IAB Academy social marketing August 2011
IAB Academy social marketing August 2011IAB Academy social marketing August 2011
IAB Academy social marketing August 2011✔ Antony Slabinck
 
Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3Abbey Road Creations
 
Social media for business 2012 v6
Social media for business 2012 v6Social media for business 2012 v6
Social media for business 2012 v6Captovate
 

Similar a Omniture UTC Social Media Presentation (20)

Social Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase DecisionSocial Media’s Influence in Purchase Decision
Social Media’s Influence in Purchase Decision
 
CSU Social Media Workshop 2011
CSU Social Media Workshop 2011CSU Social Media Workshop 2011
CSU Social Media Workshop 2011
 
social media marketing @internet for better life
social media marketing @internet for better lifesocial media marketing @internet for better life
social media marketing @internet for better life
 
JDK Social Media Integration
JDK Social Media IntegrationJDK Social Media Integration
JDK Social Media Integration
 
Social Media Marketing by KUMAR SUBRAT
Social Media Marketing by KUMAR SUBRATSocial Media Marketing by KUMAR SUBRAT
Social Media Marketing by KUMAR SUBRAT
 
Enterprise 2.0 Harnessing Social Media
Enterprise 2.0   Harnessing Social MediaEnterprise 2.0   Harnessing Social Media
Enterprise 2.0 Harnessing Social Media
 
Presidio MBA: Social Media For Sustainable Business By @JoeyShepp
Presidio MBA: Social Media For Sustainable Business By @JoeySheppPresidio MBA: Social Media For Sustainable Business By @JoeyShepp
Presidio MBA: Social Media For Sustainable Business By @JoeyShepp
 
Social media assigment2
Social media assigment2Social media assigment2
Social media assigment2
 
Assigment 2
Assigment 2Assigment 2
Assigment 2
 
Assigment 2
Assigment 2Assigment 2
Assigment 2
 
2009 integrating social media in communications raport agencji kinross render
2009 integrating social media in communications   raport agencji kinross render2009 integrating social media in communications   raport agencji kinross render
2009 integrating social media in communications raport agencji kinross render
 
When Social Media Meets Social Intranet
When Social Media Meets Social IntranetWhen Social Media Meets Social Intranet
When Social Media Meets Social Intranet
 
Wsi Social Media Trends Report 2009
Wsi Social Media Trends Report 2009Wsi Social Media Trends Report 2009
Wsi Social Media Trends Report 2009
 
Tendencias En Las Redes Sociales
Tendencias En Las Redes SocialesTendencias En Las Redes Sociales
Tendencias En Las Redes Sociales
 
Social Media
Social MediaSocial Media
Social Media
 
Nama Social Media Final
Nama Social Media FinalNama Social Media Final
Nama Social Media Final
 
Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?Social Media & PR: A Match Made in Heaven?
Social Media & PR: A Match Made in Heaven?
 
IAB Academy social marketing August 2011
IAB Academy social marketing August 2011IAB Academy social marketing August 2011
IAB Academy social marketing August 2011
 
Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3
 
Social media for business 2012 v6
Social media for business 2012 v6Social media for business 2012 v6
Social media for business 2012 v6
 

Último

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 

Último (20)

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 

Omniture UTC Social Media Presentation

  • 1. Social Media and PR by Brian Watkins PR Manager, Social Media
  • 2. What We’ll Cover 1. What is Social Media? 2. Why Your Company Should Participate 3. Do’s and Don’ts of Social Media 4. Social Media Strategy 5. Omniture Case Study 6. Measurement Reporting 2 July 8, 2008 © 2004 Omniture Inc, Confidential Proprietary