Reuters is the world's leading source of actionable intelligence for millions of business professionals around the globe. Powered by Thomson Reuters, the world's most trusted information brand, Reuters delivers professional-grade news, opinion and analysis, providing key decision makers their "inside edge." Marketing programs delivered on Reuters reach trend setters, influencers and thought leaders who are transforming the global business landscape. No other publisher in the world delivers Reuters combination of content excellence, audience quality and brand respect. Please learn more about our creative advertising opportunities.

1. Knowledge.
Power.
Impact.
0

2. KNOWLEDGE THOMSON REUTERS BACKGROUND 1
Thomson Reuters Background
Knowledge.
Over 160 years of expertise
Power.
Independence, integrity, freedom from bias
Impact.
Speed, accuracy, market influence
Thomson Reuters powers the world’s markets with news and insight.

3. KNOWLEDGE THOMSON REUTERS ORGANIZATION 2
The World’s Leading Source of Intelligent Business News and Information
Legal / Tax & Accounting /
Scientific / Healthcare
$5.5 billion in revenue
23,370 employees
Media / Sales & Trading /
Investment & Advisory / Enterprise
$7.9 billion in revenue
27,420 employees

4. KNOWLEDGE TRUSTED GLOBAL BRAND 3
Among the Most Trusted Global Brands
RANK PREVIOUS RANK BRAND COUNTRY/REGION SECTOR BRAND VALUE CHANGE IN BRAND VALUE
37 39 Canada Media 9,515 6%
38 39 United States Financial Services 9,091 -3%
39 44 Italy Luxury 8,763 5%
40 45 France FMCG 8,699 9%
41 42 Netherlands Electronics 8,658 0%
42 40 United States Financial Services 8,620 -3%
43 41 United States Electronics 8,347 -6%
Source: Interbrand Best Global Brands 2011. Ranked #39 in 2010. Ranked #40 in 2009. Disney is the only media brand ranked higher.

5. KNOWLEDGE LARGEST NEWS AGENCY IN THE WORLD 4
We are the Largest International News Agency in the World
3000 300
Journalists Photo Journalist
300
Video Journalist
200
News Bureaus
Powering the most influential news and information providers:

6. KNOWLEDGE INFLUENTIAL NEWS ORGANIZATION 5
One of the World’s Most Influential News Organizations
RANK VISITS GOOGLE NEWS GOOGLE BLOGS TOTAL
1 Associated Press/AP 3,108 4,280 7,388
2 New York Times 1,785 4,930 6,715
3 REUTERS 1,825 3,170 4,995
4 Wall Street Journal 1,739 2,650 4,389
5 Bloomberg/Bloomberg News 750 2,143 2,893
6 BCC/BBC News 681 1,570 2,251
7 Agence France Presse/AFP 767 1,481 2,248
8 CNN 380 1,570 1,950
9 Washington Post 448 1,290 1,738
10 TMZ/TMZ.com 160 1,171 1,331
Source: Chart by Nate Silver, http://fivethirtyeight.blogs.nytimes.com

7. KNOWLEDGE EDITORIAL TEAM 6
World Class Editorial Team
An extensive range of expertise, in-depth analysis, commentary and opinion:
• Financial bloggers
• White House correspondents
• Investigative reporters
• Healthcare policy experts
• Op-Ed line-up Stephen Adler Chrystia Freeland Jim Impoco
Editor-In-Chief Editor Executive Editor
• Foreign affairs columnists Reuters News Thomson Reuters Digital
• Best-selling authors
• Social media experts
• Editorial luminaries
• Pulitzer Prize-winning journalists
Felix Salmon Kenneth Li Lauren Young
Financial Blogger Editor, Reuters.com Personal Finance Editor
Anthony De Rosa David Rohde Jack Shafer
Social Media Editor Columnist Columnist

8. POWER REUTERS.COM REACH 7
Site Statistics
22.8MM
Unique Visitors
138MM
Page Views
6.1MMVisitor 4.16 per Visit
Page Views per Time Spent
mins.
Source: WebTrends, 2011 Monthly Average to Date

9. POWER SOCIAL MEDIA OVERVIEW 8
Social Media Overview
Reuters is at the forefront of social media:
• Our key journalists are active and influential on Twitter
• High profile social media features on the site include
“Trending Tweets” and “Trending Tickers”
• New Q4 2011 offerings include “Reuters Social” Landing
Page, Journalists Twitter Directory and CEO Social Ranking
Page
116,927+ Fans
Reuters average monthly Facebook posts have been
viewed over 10 million times, receiving 16,000+
responses.
1,254,611+ Followers
Reuters’ followers are most interested in politics,
business, science, finance and stocks.
Source: Facebook Analytics 2011 and Twitter Analytics 2011

10. POWER OUR AUDIENCE 9
Our Audience
61% $83K 31%
Male Average Household Professional/Executive/
Income Managerial
46
Average Age
56%
College/Post Graduate
Source: Nielsen@Plan Rel 3 2011

11. POWER AUDIENCE TARGETING 10
Reuters Audience Select
Reach your audience
Target consumers within premium relevant content
Integrate your message
Customize your creative to increase brand relevance
Deliver your brand message
to the right audience.

12. POWER MOBILE REACH 11
Mobile Reach
U.S. Mobile Site Metrics
21.5MM
Page Views
7.5MM
Unique Visitors
10.7MM
Visits
Source: Bango, 2011 Monthly Average to Date

13. POWER MOBILE ENGAGEMENT 12
Mobile Engagement
Total Mobile App Downloads
843K
iPhone
602K
iPad
280K
Blackberry
251K
Android
Source: Bango, WebTrends and iTunes, September 2011

14. POWER REUTERS SUMMITS 13
Reuters Summits
Where the world’s leading CEOs, financial executives,
government officials, regulators and investors meet.
• Sought-after speakers • Online visibility
• Industry experts • Marketing promotion
• Key global topics • Event publicity
• Game-changing results • Times Square signs
An exceptional sponsorship opportunity
targeting influential decision-makers.
The perfect place to drive awareness
and excitement around your brand.

15. POWER TIMES SQUARE2 14
Times Square2: Thomson Reuters Sign and NASDAQ Tower
Thomson Reuters Sign NASDAQ Tower
43rd Street and 7th Avenue, 22 stories high, 43rd Street and Broadway, 7 stories high,
11 giant LED screens, Full wrap-around NASDAQ,
1.4 million pixels, 16.7 million colors 1280 x 1676 pixels
• Real-time feed from Reuters.com enables • Times Square is a global stage for
integration across online and mobile broadcast events including the
platforms Thanksgiving Day Parade and New
Year’s Eve Ball Drop
1.5MM 30MM
People pass through Times Square daily Tourists visit Times Square annually

16. IMPACT CUSTOM CREATIVE: SMART TOPICS OVERVIEW 15
Custom Creative: Smart Topics Overview
Target your audience with a dynamic grouping
of related articles based on relevant editorial
channels, keywords and/or phrases.
Each campaign includes:
Your message
300x600 half page ad
Custom background:
Full page background skin
Leaderboard:
728x90 leaderboard ad

17. IMPACT CUSTOM CREATIVE: SMART TOPICS UP CLOSE 16
Custom Creative: Smart Topics Up Close

18. IMPACT CUSTOM CREATIVE: EXPANDABLES OVERVIEW 17
Custom Creative: Expandables Overview
Expandable Rich Media Unit
Always visible
Auto-expands on first impression
Can live on any page
Fully customizable

19. IMPACT CUSTOM CREATIVE: EXPANDABLES UP CLOSE 18
Custom Creative: Expandables Up Close

20. IMPACT CUSTOM CREATIVE: PUSH UP UNIT OVERVIEW 19
Custom Creative: Push Up Unit Overview
Custom expandable developed exclusively for Reuters
Less obtrusive than a pushdown
Always visible
Auto-expands on first impression
Can live on any page
Fully customizable

21. IMPACT CUSTOM CREATIVE: PUSH UP UNIT UP CLOSE 20
Custom Creative: Push Up Unit Up Close

22. IMPACT CUSTOM CREATIVE: IAB FILMSTRIP OVERVIEW 21
Custom Creative: IAB Filmstrip Overview
Enables enhanced creative story-telling capabilities within
a single ad creative
Comprised of up to four customized 300x600 half page ads
As user navigates through session, subsequent panels
of ad follow them
At any time, user can slide ad to any frame in sequence

23. IMPACT CUSTOM CREATIVE: IAB FILMSTRIP UP CLOSE 22
POWER FILM STRIP
Custom Creative: IAB Filmstrip Up Close

24. IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: AUDI 23
Cross-Platform Program Overview: Audi
Campaign Objective:
Build awareness and excitement for the new Audi A6 2012
Amplify Audi’s message to make the road a more intelligent place
Generate leads for the A6 and drive users to the show rooms
Time Period:
Q3-Q4 2011
Target Audience:
European Luxury Car Owners
Solution:
Custom creative intelligent/relevant news smart topic
Custom creative extension across Kontera Network’s business/
finance sites
High profile, targeted media in top breaking news and features

25. IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: AUDI 24
Cross-Platform Program Up Close: Audi

26. IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: MASTERCARD 25
Cross-Platform Program Overview: MasterCard
Campaign Objective:
Introduce World Elite Card
Time Period:
Q2-Q4 2011
Target Audience:
Affluent Business Traveler
Solution:
Exclusive sponsorship of Business Traveler section
Custom creative with Travel Postcard smart topic
High profile and fixed ad placements on home page
Utilized key site and mobile assets

27. IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: MASTERCARD 26
POWER SPONSORSHIP PROGRAM
Cross-Platform Program Up Close: MasterCard

28. IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: ALLIANZ 27
Cross-Platform Program Overview: Allianz
Campaign Objective:
Promote investment, insurance and retirement solutions
Time Period:
Q1-Q4 2011
Target Audience:
Relevant Business and Financial Decision Makers (online and mobile)
Solution:
Custom creative Trending Module smart topic
Exclusive and high profile home pages and section Markets Slider
Premium video, iPad and mobile site sponsorships

29. IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: ALLIANZ 28
Cross-Platform Program Up Close: Allianz

30. IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: SPRINT 29
Cross-Platform Program Overview: Sprint
Campaign Objective:
Promote NOW network in an innovative way
Time Period:
Q1-Q2 2011
Target Audience:
Business Professionals
Solution:
Custom Breaking News creative hub and interactive game
High profile and fixed daily home page custom placement
Integrated messaging on site, mobile and signs

31. IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: SPRINT 30
Cross-Platform Program Up Close: Sprint

32. IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: SPRINT 31
Cross-Platform Program Up Close: Sprint

33. IMPACT PREMIUM PARTNER 32
The Premium Partner for Your Brand Marketing
Leverage the knowledge, power and impact of Thomson Reuters.
Content Audience
Distribution of independent and ground breaking Reach key business professionals and
global news and information decision makers
Targeting Social Media
Scalable and accurate solutions in premium content Editorial team at forefront of leveraging and
spreading content with support of 1.4 million+
fans/followers
Creative
Full service creative team to develop strategic
and results-oriented custom solutions

34. Thank You