There's been so much talk about diversity this year, but now the proof is here. The results of Great British Diversity Experiment are in: diversity works.
The fact is diverse teams create a better wealth of ideas and stronger solutions to business problems. The question is: how do you truly implement diversity within your business? And what are the challenges?
Speakers Include:
- Nadya Powell, MD of Sunshine, Co-founder of The Great British Diversity Experiment
- Daniele Fiandaca, CoFounder of Token Man, The GBDE, Creative Social and Mutant
- Mike Islip, CEO of DigitasLBi
- Ete Davies, MD of AnalogFolk, founder of Stripes
- Ali Hanan, CD at Blippar, Founder of Creative Equals.
5. ‘We believe diversity of people,
teams and communities brings
true creativity and innovation. The
brands and consumers we work
with are, increasingly, from a more
diverse demographic and the
companies that service them
should also reflect of this.’
etedavies@gmail.com
9. * At senior level, 26% of art directors are women; 37% of copywriters, but 14% become CDs.
In London
14%*
10. BASED ON 223 RESPONDENTS,28% MALE, NOVEMBER 2015
of young female creatives say
there aren’t enough female role models*
70
%
say they have never worked with
a female CD or ECD
60
%
don’t consider they can stay with a young family
70
%
are working in a department that’s 75-25% male to female;
10% of men work in an all-male department
50
%
of young female interns are considering leaving
because of low wages and living conditions
88
%
12. “It remains an uncomfortable
truth that men dominate creative
departments and this can not
be good for creativity or our
ability to solve business
problems.
Finding ways to encourage
women into creative
departments and keeping them
is an
urgent necessity.”
Tom Knox, IPA president
@creativeequal
13.
14. HELP MORE WOMEN STAY AND THRIVE
by picking up junior talent faster, providing scholarships
and giving new parents a framework to stay.
2.
CREATE A GENDER NEUTRAL STAGE by
increasing the consideration set based on potential
gender neutral language and pro-active career management.
3.
CHANGE WORKPLACE CULTURE, starting with
HR policy to unconscious bias and workplace culture.
4.
5.
INSTALL gender neutral award stage so work is
equally judged through a neutral lens.
Make MORE WOMEN VISIBLE, EVERYWHERE.
1.
MOVE EVERYONE UP ONE RUNG with training,
mentors and briefs to do award-winning work.
24. Alex Goat,
MD of Livity
Jonathan Akwue
CEO Lost Boys
Ideas Foundation & BCA
Daniele Fiandaca
Co-founder Creative Social,
Innovation Social & Token Man
Laura Jordan-Bambach
Creative Partner Mr President
Co-Founder SheSays
Nadya Powell
MD of Sunshine & Co-Founder
Millennial Mentoring
@NadsBads
25.
26. T H E G R E A T B R I T I S H D I V E R S I T Y
E X P E R I M E N T S E E K S T O P R O V E
T H A T D I V E R S I T Y L E A D S T O
B E T T E R S O L U T I O N S ,
E X P E R I E N C E S A N D U L T I M A T E L Y
A B E T T E R W O R L D .
27. T H E G R E A T B R I T I S H D I V E R S I T Y
E X P E R I M E N T I S S P E C I F I C T O C R E A T I V E
I N D U S T R I E S A N D I S G R O U N D - U P ,
P R A C T I C A L A N D F O C U S S E D O N A C T I O N .
31. D I V E R S I T Y E N A B L E S
T H E A U T H E N T I C S E L F
32. [In this experiment] I feel like it isn’t my ethnicity, gender
or age that sticks out, it’s my personality.
Wing, Participant
Being someone from a Southeast Asian upbringing who has lived all over
the world and who happens to have Muscular Dystrophy, it was a unique
experience and for the first time was surrounded by like-minded, diverse
people who understood who I am. It allowed me to start to push myself…
Sulaiman, Participant
33. D I V E R S I T Y E N A B L E S
N E W C O N N E C T I O N S , N E W S O L U T I O N S
34. In creative industries, the ability to draw from wide references,
inspiration and backgrounds is vital to keeping ourselves
relevant and fresh. Homogeneity breeds homogeneity.
Simon Wassef, RGA
Ideas are about connecting previously unconnected things.
There are likely to be more unconnected things in a room full of
different people, than in a room full of the same people.
Nick Hirst, Adam & Eve
35. D I V E R S I T Y E N A B L E S
I D E A S T H A T W I N B Y M E R I T
36. Diversity encourages a broader frame of reference within an
organisation and challenges teams to be open to a range of different
perspectives. This in turn gets people to collaborate more effectively
and solve problems at group level in new ways. That’s the theory...
My experience of being part of GBDE showed this in practice.
Ash Amrite, CORD worldwide
39. D O N ’ T F I X A T E O N S P E E D A N D E A S E ,
E M B R A C E M E S S I N E S S A N D A C C E P T T H A T
C U L T U R A L C O N S E N S U S C A N D A M A G E T H E
C R E A T I V E P R O C E S S . L E T D I V E R G E N C E ,
D I F F E R E N C E A N D M E R I T W I N T H R O U G H .
1 . C H A N G E Y O U R C R E A T I V E P R O C E S S
40. T H I S I S A L E A D E R S H I P I S S U E . I F L E A D E R S
C A N N O T P R O V I D E ‘ C L E A R E N A B L E M E N T ’
T H E Y W I L L N O T G E T T H E B E N E F I T O F
D I V E R S I T Y . W E N E E D A C T I O N A T T H E
U P P E R E C H E L O N S O F O U R I N D U S T R Y T O
D E M O N S T R A T E C L E A R I N T E N T .
2 . R E T R A I N Y O U R L E A D E R S
41. B R I N G I N G I N D I V E R S E T A L E N T I S N O T A
C S R T H I N G , I T I S C R I T I C A L T O B U S I N E S S
S U C C E S S . D E M A N D E V E R Y N E W R O L E H A S
A D I V E R S E S H O R T L I S T – T H E R O O N E Y
R U L E . L O O K H A R D E R , F U R T H E R A N D
A C C E P T T H A T O F T E N A R O U N D P E G I N A
S Q U A R E H O L E I S A G O O D T H I N G . A N D
I M P L E M E N T T H E R O O N E Y R U L E F O R T H O S E
P E O P L E W H O A R E D O I N G T H E
I N T E R V I E W I N G T O O .
3 . I M P L E M E N T T H E R O O N E Y R U L E
42. Y O U N E E D T E A M S O F S U P E R H E R O E S I N
O R D E R T O C O M P E T E . I T I S N O T A B O U T
T O K E N I S M . D I V E R S I T Y I S O N E O F T H E
T H I N G S T H A T M A K E S B R I T A I N G R E A T . I F
Y O U H I R E N E W P E O P L E Y O U W I L L H A V E
A C C E S S I N T O N E W C O M M U N I T I E S A N D
N E T W O R K S W H I C H W I L L M E A N T H E R O O N E Y
R U L E W O N ’ T E V E N B E N E E D E D .
4 . A C C E S S N E W T R I B E S
44. M O R E T H A N 1 0 M P E O P L E I N T H E U K
I D E N T I F Y A S H A V I N G L I M I T A T I O N S I N
T H E I R D A I L Y A C T I V I T I E S F O R P H Y S I C A L
A N D M E N T A L H E A L T H R E A S O N S , Y E T H O W
M A N Y P E O P L E I N Y O U R C O M P A N Y A R E
F R O M T H I S C O M M U N I T Y ? T H I S I S A N I S S U E
T H A T I S N ’ T R E C E I V I N G T H E A T T E N T I O N I T
D E S E R V E S . L E T ’ S S T A R T T H E D E B A T E A N D
I N S P I R E C H A N G E .
5 . T O T A L D I V E R S I T Y
58. Four things I have
learned this year.
1. Write it down and measure it.
2. Pick some things to do right now.
3. Deal with it yourself.
4. But don’t try and work it out on your own.
71. “A hacker is someone who seeks and
exploits weaknesses in a computer
system or computer network.”
Wikipedia
72. “The hacker culture is a subculture of
individuals who enjoy the intellectual
challenge of creatively overcoming and
circumventing limitations of systems to
achieve novel and clever outcomes.”
Wikipedia
73. Always looking for ways to make
thing better
Openness to new ideas
Curiosity to learn and teach
Not being afraid to fail
Collaborative mindset
• Let's look at the industry; Google Creative directors
Other than a propensity for black t-shirts you can see that it takes a long while to get to an image of a female CD. We just aren't there. Not seen as the representative.
So I suppose that begs the question - what does that matter?
After the animation:
Well without a female lens as we have seen much of the work is hitting way off the mark – sometimes in a very vocal fashion:
• Leads us in to Tom's quote
add key
Welcome to the GBDE report launch!
First of before we get into the presentation I want to say a huge thank you to Mel and the BBH team for not only hosting tonight but also for being huge supporters of the experiment throughout.
Yes to hear what the report has found out but most importantly because we all believe…
NADYA’S SLIDE
NADYA’S SLIDE
nadya SLIDE
Yes to hear what the report has found out but most importantly because we all believe…
JONATHAN INTRO EILEEN
nadya SLIDE
nadya SLIDE
nadya SLIDE
nadya SLIDE
JONATHAN INTRO EILEEN
JONATHAN INTRO EILEEN
NADYA’S SLIDE
NADYA’S SLIDE
‘blind curtain’ - increasing from 12% in the 1980s to 40% today
‘blind curtain’ - increasing from 12% in the 1980s to 40% today