Scotland has a long and rich heritage in textiles but a young and innovative fashion industry. What does the future hold? BIMA’s Future of Fashion evening brings together an exciting panel of speakers taking an in depth look at how the industry is being disrupted: where are the challenges and opportunities and what can we expect to see next?
6. • Scotland has a long and rich heritage in textiles but
a young and innovative fashion industry. What does
the future hold?
• Where are the challenges and opportunities and
what can we expect to see next?
The Future of Fashion
7. • Hashtag v Traditional
• The Digital Era
• Access to the international High Street open 24/7
• Hashtag versus Atelier fashion ‘See now, buy now’ versus ‘long term investment
buys’
• Internet & smart phones consumers are able to ‘switch off’ from campaigns
which they couldn’t avoid before
• Brands now focused on ‘sharing’ with those already engaged with products, not
‘selling’
8. SLOW V. FAST
FAST:
Fingers on the digital pulse
Self Curators of their own personal style
Time & energy watching on-line influencers
Fast moving & constantly updating their look into something new
Shop breakthrough & mega brands
New single platforms/ apps to shop brands at speed Mallzee / Net-a-
Porter
Inditex: ZARA -fastest – increase in profits – supply chain efficiency /
speed to market
The shortening of fashion cycle Burberry – ‘See now, buy now’
“ translate excitement generated by fashion runway shows into
immediate business”
9. MILLENNIAL INFLUENCERS
• Vlogger-Blogger-
Tweeter generation
pushing the boundaries
front row
Dolce & Gabbana Feb 2017
117 on catwalk – 20% professional
Models- Instagram followers / vital stats
A tribe of international millennials,
members of European royal families,
and so many generations of music,
acting, and celebrity dynasties
that a seventeen-page identification
document was distributed to the
press before the show.
10. SEE NOW - BUY NOW
Tom Ford
“In a world that has become
increasingly immediate, the
current way of showing a
collection four months
before it is available to the
consumer is an antiquated
idea”
Runways / Fashion
weeks
Burberry stream &
show 1 day ahead of
season rather than 6
months
See now / Buy now
No seasons just
September &
February
11. SLOW V FAST
SLOW:
Season-less / Real Clothes
/ Authentic / Slow / Crafted
The accelerated pace of the
online space is becoming
increasingly meaningless
Desire for a connection to
the things they purchase &
have close to their skin
The need to touch &
connect with the product
Follow the chain of
production
Understand the story
behind the product
Will pay more for
something they will keep
for a long time
12. SLOW V FAST
H & M – extending brand stable – Cos & ArketArket – new brand focussed on
“quality & style beyond trend”
A modern-day market
that offers essential
products for men,
women, children and
the home, ARKET stores
also include a café
based on the New
Nordic Food Manifesto.
ARKET’s mission is to
democratise quality
through widely
accessible, well-made,
durable products,
designed to be used and
loved for a long time.
13. • CRAFT – the rise of interest in handmade, provenance and authenticity
• AUDIENCE – connection with end user / direct to consumer online selling
opportunity
• PROTEST – Slogan Tees are back #MeToo
• EXPERIENCE – 3 OUT OF 4 M’s would like to increase their spend on
experiences rather than physical things / Air BnB experience…
• PROVENANCE/ transparency of manufacture
• GENDER FLUIDITY: Neutral /Menswear & womenswear combined
• SOCIAL RESPONSIBILITY / Designers trading on ethics as much as
aesthetics
Rana Plaza disaster 2014 – The cost of fashion / True Cost
14. • DIVERSITY -No longer about Western role models / Edward Enninful with manifesto for fashion diversit
• MODESTY- necklines are up – hemlines are down – Nike launch $35 Pro-Hijab – open the world of spor
• ATHLETIC WEAR- clear category winner 7 % growth/ (Obesity on the rise)
If you have a body you’re an athlete
15. BABY BOOMERS V
MILLENNIALS
Know your Audience / Tribe:
Different buying / spending habits – know your audience
Social Media Users
Baby Boomers: Born 1946 – 64: 59%
Generation Xers: 1964 – 1980: 76%
Millennials ( Generation Y): 1980 – 2000 90%
Post- Millennials ( Generation Z) 1995- 95%
16. ARTIFICIAL INTELLIGENCE V
INTUITION
Likelihood of being replaced by Robots:
• Fabric & Garment makers Risk: 0.49%
• Marketing Managers 1.4%
• Fashion Designers 2.1%
• Retail Buyers 29%
• Retail Sales people 92%
• Models 98%
• Study by Oxford Martin School, University of
Oxford
17. LUXURY CRAFT
THE INFLUENCE OF THE
HANDMADE
A craft revolution is
happening on the catwalks.
From Alexander McQueen's
trailing needlepoint threads,
Dolce & Gabbana's folklore
painted florals to JW Anderson
The most textural of stories,
where surface and structure
features & rawness is
embraced.
Deeply connected to the earth
and nature.
18. SLOW FASHION: LUXURY CRAFT
• The importance of
hand craft
promoted
• No words needed
Burberrys Makers house
Collaboration with the New
Craftsman
Premium luxury craft
Photographs welcome
Everyone’s a blogger
21. GREENER: COLLABORATIVE APPROACH
Adidas Collaboration
with Parley
• The worlds first sneaker
made from recycled
plastic
• 1 million pairs - 2017
• Design inspired by the
Ocean
• Knitted upper 95% Parley
Ocean plastic / recycled
polyester
• ‘The beginning of the end
of Ocean Plastic’
41. Using digital (storytelling) to
launch an (ethical) fashion
startup:
changing the world one pair of
pants at a time
42. Alan Shaw
Manager of Centre for Advanced Textiles (CAT) at
The Glasgow School of Art
@GSofA
SPEAKER
43. ‘Using digital technology to revive heritage design and
create bespoke new innovations in textile’
Alan Shaw
44.
45. CAT established in 2000, to explore the
commercial and artistic potential of advanced
digital print processes
First college/university in the UK to offer a
commercial digital print & design service to
external companies
Purchased world’s first digital production textile printer
46. 30,000 m2 Printed and Finished in 2016/17
25% of turnover from online orders