This presentation features real world tactics designed to help you take your nonprofit events to the next level.

1. 101
EVENTSDonor Experience 101 Best Laid Plans

2. About Me
Bridget L. Brandt
Donor Experience 101
#bridgetlbrandt
I don’t know everything, but I am usually
right and always funny!!!

3. Agenda
• Top 10 things for you
to consider
• Ideas for your next
event
• Things to avoid
2019

4. #10 Data is your Friend
• Every decision you make can and should be backed by data. That
means you need to identify ways to quantify and learn from your efforts
as a planner.
• Set your budget and stick to it.

5. #9 Creativity
is Key
Put the time and effort into event design because
experience matters. Stay creative by looking for
inspiration outside of the events world. THINK FUN!

6. #8 Social Media
FACEBOOK
If it didn’t happen on
Facebook, did it happen?
1 Instagram
Instagram is used 31% of
American women and
24% of men
2
Importance
84% of people rate social
media campaigns as very
important of important to
their events.
3 Paid Advertising
50% of event planners use
social media ads for their
events
4
M o r e s t a t s o n s o c i a l m e d i a f o r
e v e n t s .

7. G O O G L E D O C S
Changed my life!!!
C H E C K L I S T
https://donorexperience
101.com/2012/02/24/ev
ent-fundraising-best-
practices-checklist/
#7
LIST

8. #6 SOFTWARE
Y E S, Y O U
N E E D I T !
Free or almost free:
CANVA--Design
Buffer-Social Media
Animoto-Videos
Auctria- Auctions $89
https://www.capterra.com/fundraising-software/

9. #5 There is no such
thing as over
communication.
- P L A N I T
- S A Y I T
- S A Y I T A G A I N
- A N D A G A I N . . .

10. • What are people going to
talk about the next day?
• What is your vision for
the event.
• What makes it
memorable?
• What makes it
different?
#4
VISION

11. #3
Ideas
are
everywhere!

12. #2 Debrief, Review, & Improve
• Conduct post event surveys if you plan to make changes
• Share how those changes will be made
• Send a post event report to your sponsors & BOD
• Start planning for the next one

13. #1 Say
Thanks!
• The bigger the event, the bigger the
thank you.
• Always handwritten.
• Always special.
• https://donorexperience101.com/2015/0
2 /02/knock-it-out-of-the-park-thank-
younote/

14. If you want to
go fast go
alone, if you
want to go far,
go together!

15. Bridget L. Brandt
Donor Experience 101
bridgetlbrandt@gmail.com
donorexperience101.com
Education & Strategic
Planning