The Cattle Council of Australia addresses cruelty in Indonesia's cattle industry exposed in a video. The Council represents farmers and was founded in 1979 with seven organizations. In response to public outrage over the video, the Council prioritizes farmers' concerns and is working with the government and on solutions like restraint boxes, while media focuses on other issues and stakeholders include activists pushing for change and farmers with differing views. The Council recommends raising awareness, improving communication, and having alternatives to address the problem.

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Cattle Council of Australia
Cruelty in Indonesia

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Background
 Wool gets attention
 National Farmers’ Federation
 Founded 1979
 Seven Organizations
 Staff
 Mission

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Crisis
Video is aired
Outcry of Public
Find the Problem
Find a way to fix it

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Organizational Response
 Farmers are first priority
 Talking to the government
 Economy
 Fixing the problem
 Fixing the problem
 Restraint boxes
 Money Issues
 Trip to Indonesia

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Media Response
 Focus on Others
 View of Council
 Allgood
 Less important

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Stakeholder Response
 Activists
 Animals Australia
 RSPCA
 Labor backbenchers
 Farmers
 For
 Against

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Recommendations
Awareness
Communication
Plan B

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THANK
YOU