Inspired by this quote:
“Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.” ― Muhammad Ali
nspired byFast Company blogger David Brier is an award-winning designer and branding expert who works with startups, existing companies, both large and small to help them have a brand voice that gets heard. Too many companies start out with a cliche me-too message and then spend their entire marketing budget trying to now get noticed with a ball and chain of sound-alike messages and same-as-everyone-else branding.
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"It’s only after delivering results to such companies as Revlon, Estee Lauder, Botanical Bakery, Legacy Chocolates, Coco Polo, Joanna Vargas, KnowBe4.com and numerous startups and even cities that I feel this information is worthy of your time."
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25. What are their
values and
priorities?
Note down the things they
aspire to have. The changes
they seek to attain. The
problems or inefficiencies
they seek to overcome.
Done? Go to the next slide.
QUESTION
2
27. Who are we
and are we
a passionate
extension of
those values?
QUESTION
3
28. Who are we
and are we
a passionate
extension of
those values?
Thisgoesbacktoourveryfirst
questionaboutwhoweare.You
mustdefinethis.Why?Becauseif
youdon’tdecideit,themarketplace
willconcludewhoyouareforyou.
QUESTION
3
42. bull sh*t
The way to survival and brand growth
is to think exactly like that.
43. bull sh*t
(And if you need a reminder)
The way to survival and brand growth
is to think exactly like that.
44. “Impossible is just a big word thrown around by small
men who find it easier to live in the world they've been
given than to explore the power they have to change it.
Impossible is not a fact. It's an opinion. Impossible is not
a declaration. It's a dare. Impossible is potential.
Impossible is temporary. Impossible is nothing.” ―
Muhammad Ali
49. Who are our
prospective
customers?
TIPS FOR
QUESTION
1
1. Honestly isolate
your audience
2. Divide them by
interest and needs
3. Decide who you
can best serve
51. What are their
values and
priorities?
TIPS FOR
QUESTION
2
1. Excel in your
ability to separate
out the important
from the trivial
52. What are their
values and
priorities?
TIPS FOR
QUESTION
2
1. Excel in your
ability to separate
out the important
from the trivial
2. Discover what
gets them excited,
motivated, driven
53. Who are we
and are we a
passionate
extension of
those values?
TIPS FOR
QUESTION
3
54. Who are we
and are we a
passionate
extension of
those values?
TIPS FOR
QUESTION
3
1.Betheambassador
ofthosevaluesand
importancesthat
yourcustomers
considervaluable
55. Who are we
and are we a
passionate
extension of
those values?
TIPS FOR
QUESTION
3
1.Betheambassador
ofthosevaluesand
importancesthat
yourcustomers
considervaluable
2.Perfectthatover
time
56. Who are we
and are we a
passionate
extension of
those values?
TIPS FOR
QUESTION
3
1.Betheambassador
ofthosevaluesand
importancesthat
yourcustomers
considervaluable
2.Perfectthatover
time
3.Rinseandrepeat
57. Want further examples of
overcoming “impossible”?
LearnhowaNapaValleygourmetbakerincreasedsales900%
in2years.Readthatstoryhere.
Discoverhowastartuprebooteditsbrandandsalesforitsline
ofkid’spaintproducts.Readthatstoryhere.
Findouthowachocolatecompany10Xedsalesinoneyear.
Readthatstoryhere.
Uncoverhowajewelryaccessorycompanytransformedtheir
brandandsavedamarriage.Readthatstoryhere.
Seehowafastfoodburgerjointgarnered2,000new
customerswithin90daysofopeningitsdoors.
Readthatstoryhere.