Implementing a cross organisation social media strategy and getting results
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This document discusses the social media strategy and performance of an organization that provides support for people affected by breast cancer. It notes they have over 60,000 monthly visitors and 1,500 active users. Their social media plan includes training, private Facebook groups, celebrity tweets, and event promotion. Metrics like followers, fans, retweets and comments are monitored. The organization also aims to launch a new open source website and online magazine with more interactivity.
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Implementing a cross organisation social media strategy and getting results
- 1. social media @BCCare Bertie Bosrédon* @cafedumonde . info@nfp.org.uk */bow-ray-dom/
- 2. here for anyone affected by breast cancer
- 3. Monarchy
- 4. Democracy
- 5. Social model
- 6. here for anyone affected by breast cancer
- 10. revolution
- 11. 60,000 visitors / month 1 post every 4 minutes 1500+ active users / month 8 hours of moderation / day
- 14. +55% CEO TRUSTEE
- 20. Social media plan Social media training Private Facebook group Celebrity tweets Promo and live blogging
- 29. Anecdotes Followers Fans @replies Likes Retweets Comments Clicks Visits
- 30. Survey Guidelines Training Empower Monitor Report Learn
- 32. New website (open source) / online magazine More interactivity (multimedia, UGC…) More conversations
- 33. Any questions? Bertie Bosrédon* @cafedumonde . info@nfp.org.uk */bow-ray-dom/