Societal challenges and opportunities no longer fit in departments. Future success requires business researchers, educators, and students to interconnect across the entire campus and beyond. In this session, we will explore how to plan a campus ecosystem that connects business with people, ideas, and resources to drive a new research and education model. You will learn key strategies and find opportunities—encompassing planning, programming, design process, and lessons learned from building use—to advance your institution’s mission and build a framework to implement your initiatives.

1. Planning Programming Designing Using a Next Generation Business School
© moore ruble yudell
From What If to What’s Next?

2. © moore ruble yudell
Planning Programming Designing Using a Next Generation Business School
From What If to What’s Next?
Bob Reppe
Senior Director of Planning & Design
Campus Design & Facility Development
Carnegie Mellon University
Elliot Felix
Founder & CEO, brightspot
Jeanne Chen, FAIA
Principal, Moore Ruble Yudell Architects & Planners
Bryan Routledge
Assoc Professor of Finance Tepper School of Business
Co-Chair Tepper Quad Working Group
Carnegie Mellon University

3. From What If to What’s Next?
• Utilizing Campus Planning as a Driver for
Cross Campus Dialogue
• Develop a Collaborative High Performing
Team Culture
• Create a Framework for Interconnectedness
• Prioritize Flexibility and Adaptability in
Planning to be Ready for Change

4. ?• Creating the Program
Question
• Understanding Context & Opportunities
• Developing the Design
• Using the Building & Lessons Learned
Video
• Q&A

5. Visioning and Programming
Drivers:
1. Building on while challenging and
improving a previous study
2. Aligning vision, program, politics,
site, and budget
3. Planning for uncertain academic
program growth
4. Programming a multi-tenant
university building
© moore ruble yudell

6. Create the vision
Create a signature facility in a new quad to enable
interaction, provide flexibility, and enhance the Tepper
community’s quality of life.
Goals
• Enable program growth and diversity
• Raise school research profile
• Showcase multidisciplinary identity
• Support entrepreneurial culture
• Foster interaction at multiple scales

7. Understand the people
Visitors:
• “The Corporate
Recruiter”
• “The Guest Speaker”
• “The Prospective
Student”
• “The Visiting Alum”
Staff:
• “The Business
Operator,”
Advancement staff
• “The Student
Wrangler,” Advising
staff
• “The Supporter,”
Administrative staff
Faculty:
• “The Writer,” Junior
Faculty member
• “The Builder,” Tenured
full professor
• “The Teacher,”
Teaching faculty
Student:
• “The Explorer,” 1st
Year MBA Student
• “The Apprentice,” 3rd
year PhD student
• “The High Performer,”
Senior UG student
• “The Leader,” Exec.
Ed. participant

8. Envision their experiences

9. Imagine the spaces
breakout rooms seminar / conf. room flat, flexible classroom tiered classroomhybrid classroom
auditorium open, informal study large event spaces loungessmall event spaces
dining spaces fitness center entrepreneurship center “phone booths”behavioral lab
UM Ross, KPF Stanford, SOM UMN, KPF UVA Darden, Robert AM SternUMKC Bloch, MRY / BNIM
Yale, Hopkins / Centerbrook Microsoft, Studio O + A Microsoft, TRO JB Johns Hopkins, BalingerWharton, KPF
Autodesk UM Ross, KPF Stanford, MK Think Macquarie Bank, Clive WilkinsonWharton

10. Forecast the needs

11. Create the program
Shell Space: unfinished space, use TBD
Campus Centers: Entrepreneurship Center,
Technology-Enhanced Learning Center
Quality of Life Amenities: Fitness Center & Dining /
catering areas
Staff offices & Meeting Space: Offices,
workstations, meeting spaces & support
Faculty/PhD Offices & Mtg Space: Offices, PhD
workspaces, meeting spaces, support, Behavioral Lab
Instruction & Breakout: Classrooms, open &
enclosed study, program lounges, student orgs
Public & Event: Lobby, hub & event spaces

12. Organize the program
Create a progression
from public/lively to
private/quiet
Organize classrooms
into “pods” for identity
and flexibility
Define a “hub” with
food, study, event, and
showcase space

13. What is the most productively
uncomfortable collaboration to make an
impact?...
Imagine 3 Professors in a too—small meeting room for a too—long length
of time…One is a Business Professor and the other two are from around
campus…
Who is there? Why is it Productive?
Why is (do you imagine) it uncomfortable?

14. Getting Ready for the Tepper Quad

15. Hornbostel Plan for Carnegie Institute of Technology - 1901

16. Carnegie Mellon University in 2015

17. Graduate School of Industrial Administration - 1952

18. Tepper School of Business - 2013

19. 1 9 5 2
1 9 7 0
1 9 8 0
2 0 0 9
1 9 9 3
2 0 0 0
2 0 0 5
Institutional Incremental Expansion
i.e. “Running out of Site”

20. The challenge:
to create the
Business School of
the future…

21. …that would
transform the
University
Delivery of IBM 650 to Carnegie Tech, August 1956

22. But without a
thoughtful
strategy,
developing a
campus-
changing
project…

23. Filming of “The Dark Knight Rises” - 2012
…can result in
chaos.

24. Bringing multiple
campus, donor
and city
constituents
together to form
a coherent plan
and strategy
meant creating a
new model for
governance
faculty
administration
neighborscity planners
donors
students

25. Executive
Steering
Committee
Technical
Working
Group
Campus
Steering
Committee
Three tiers of
decision-making
Executive Steering Committee
- University President, chair
- Board of Trustees representatives
- Business Board of Advisors
- Lead Donor
- Dean of Business School, ex offico
- Provost, ex offico
Campus Steering Committee
- Dean of Business School, co-chair
- Provost, co-chair
- VPs of Advancement, Student Affairs and Finance
- Lead Donor representative
- Assoc VP, of Campus Design, ex officio
- Tepper School Faculty rep, ex office
Technical Working Group
- Assoc VP, of Campus Design, co-chair
- Tepper School Faculty rep, co-chair
- Student Affairs and President’s Office reps
- Directors of Design and of Construction
- Project Managers
- Tepper School reps

26. GSIA /
Posner
KPF Study - 2010
Then we just
needed a site
so we studied
the campus

27. Learning from the Past &
Building the Future at CMU
The Winner!
Not quite near
enough to campus
Not quite big enough
& historic structure
Not big enough for full
program
the
Goldilocks
Moment!
And vetted
each until

28. New
Tepper
Quad
A site that
would help us
connect, grow
and transform
the campus Morewood
East Campus
Historic Core
Craig Street
West Campus

29. by taking a
parking lot in
the middle of
campus…

30. …and creating
the Tepper
Quad
Tepper
Quad

31. Steam
Power
Sewer
Data
New Traffic Lights
ChilledWater
New Pedestrian
Connections
But first we
had to connect
it to campus

32. So that this…

33. GEN Z Wants To Talk Face-to-Face
§ 53% prefer in-person discussion over instant
messaging or email.
GEN Z Craves Human Connection
§ Authentic Experiences are more important than
possessions
§ Social Media Sharing Celebrates Experiences
GEN Z is Entrepreneurial
§ 72% of GEN Z high school students want to
start their own business
Who is GEN Z?: 73M age 7 – 22
Your Current & Future Students

34. “NOT JUST A
GREAT BUILDING;
A GREAT IDEA.”
- Lead Donor David A. Tepper, President Appaloosa Management

35. Collaboration:
• Divide and conquer
• Benefit from specialization and “comparative
advantage”
Interconnectedness:
• Broaden the overlap of skills
• Teach me your specialization
• Increasing returns to knowledge
What is
Interconnectedness?

36. Two big elements
Location
Migrating from the suburbs to downtown
Multi – Use Hybrid Spaces
2/3 of the Building Spaces
Fostering interconnectedness
is hard

37. A New Campus Center for Future Expansion
Original Tepper Business School

38. A New Campus Center for Future Expansion

39. A New Campus Center for Future Expansion

40. Active & Transparent Ground Level

41. Indoor / Outdoor Connections for Community

42. Shared Campus ResourcesTepper School of Business
Undergraduate HUB
Graduate HUB
Experiental Learning Spaces
Innovation HUBS
Faculty & PhD Neighborhoods
Tepper Event Space
Behavirol Lab
Executive Education
Career Opportunity Center
Distance Studios
Campus HUB / Informal Gathering
600 Seat Multi – Use Auditorium
Global Languages & Culture Lab
Entrepreneurship Center
Technology Enhanced Learning Center
Campus Welcome Center
Campus Admissions
Dining & Café
Fitness Center
A Hub of Campus Life and Active Learning
2/3 Multi–Use Spaces

43. SILOS
Reduces Innovation
HUB
Interconnectedness - Community
Innovation - Creativity
(Tom Allen)
Allen Curve: Proximity & Innovation
ECOSYSTEM
Of Community Building Spaces

44. Interconnectedness: Diversity & Choice

45. Daylight: NUMBER ONE desired Natural Element

46. Campus HUB Encourages Gathering & Dialogue

47. Social Stairs Connect Magnets for Learning & Research

48. Concrete in a Steel Town
Flexibility Plug & Play
Flexibility Plug
& Play

49. Concrete in a Steel Town
Flexibility Plug
& Play

50. Graduate Domain Scenario Testing
Catalyst For New Research &
Education Model

51. Graduate Innovation HUB

52. Business
problems are not
just business -
All problems are
business
- Bryan Routledge, Co – Chair Tepper Quad Working Group

53. Not just a great building …
• At the center of campus:
– Migrating from the suburbs to downtown
• Diverse
– Business school is 200 K in a 300 K building
… a completely nutty idea!

54. Entrepreneurship Center
Not just a great building …
… an essential idea!

57. Not just a great building …
…. It works!

58. Graduate Domain Scenario Testing
Catalyst For New Research &
Education Model

59. An Ecosystem of Active Learning
Taylor, Anne. Linking architecture and education: sustainable design for
learning environments. UNM Press, 2009. Page 188

63. Graduate HUB is a flexible Home-Base

64. We chose to install these pieces in the Master’s
Commons (the MBAs home away from home) for a
variety of reasons, one of which is that being
immersed in a space with art over time – rather than
making an ephemeral trip to a museum – will help
our students engage with and closely observe the
pieces. Our goal is to have students use the
sculptures for discovery: as jumping off points for
new conversation, to reflect upon their
interpretations of and connections with the art, to
practice low stakes debate with each other by way of
“I like…” vs. “I don’t like…” and to find ways to
express their reasons why.

66. University Welcome Center: New Campus Destination
Not just a great building …
…. It IS WORKING!

67. 600 seats600 Seat Multi – Use Auditorium

73. Not just a great building …
…. A GREAT idea!

74. Put Zach’s video here

75. Planning Programming Designing Using a Next Generation Business School
© moore ruble yudell
From What If to What’s Next?