LinkedIn can be a powerful tool for growing your business

1. Grow your business with
LinkedIn
Aidan Reilly
Social Media Consultant
BrightwayOnline.ie

2. LinkedIn
• 100 Million users.
• >470,000 Irish profiles.
• Ireland still has the 2nd
highest penetration of
LinkedIn users in the
world.
• The average user is aged
35 – 44, living in Dublin
and AB social class.

3. LinkedIn, the business network
• Designed for B2B connections
• Network with professionals in your industry
• Touch base with consumers
• Build a powerful network
• Get introductions
• Trusted way to find people with required
skills

4. LinkedIn Personal Page
• Create a personal profile similar to a resume.
• Add a picture, create a bio, link to website
• Expand your reach by getting connected
• Demonstrate your expertise by getting
recommended by people who have used your
services.
• Create or join groups AND BE PROACTIVE

5. Does it work?
rates highest of all social media sites
among US sales professionals for
generating leads and building brand
awareness

6. LinkedIn Features
• Company Page
• LinkedIn Groups
• Discussions
• Recruitment
• Asking & Answering questions
• Follow a company

7. Thank You
• BrightwayOnline – making Social Media
work for you.
• http://ie.linkedin.com/pub/aidan-reilly
/6/5bb/899
• www.brightwayonline.ie
• www.facebook.com/brightwayonline
• @brightwayonline