21. … A N D I M P R O V E T H E I R M A R K E T I N G
22. G R E AT
T E AM / P R O V E N
M E T H O D S
O F F I C E S P AC EF U N D S
Office Hours – 6th February#FPLive – 21st January
@ForwardPrt forwardpartners.com/blog
www.theequitykicker.cominstagram.com/forwardpartners
23. S U M M A R Y
• Declining startup costs means lower capital
requirements
• Which gives entrepreneurs more power
• Leading to increasing importance of
– Value add
– Investor sales and marketing
• Making investors service providers to
entrepreneurs
• Interesting question now is what should you
bundle with capital
Notas del editor
Hardware is getting cheaper
Sharing not owning
Amazon’s relentless focus on costs
Are other cloud providers – but Amazon is clear winner for startups – 7 out of 8 of ours that I’m closest to
In 2013 Gartner released some analysis showing that AWS is 5x the size of the next 13 cloud vendors combined
Linux, Apache, MySQL, Jboss, MongoDB
Infrastructure software used to cost money – now it doesn’t, at least for small companies
Whole other topic, but Open Source has redefined the infrastructure software world, it’s an amazing and heart warming story of collaboration
Oracle is perhaps the best example of this – founded in 1977 as a database software company has transformed itself via acquisition into an application software company and last year stopped breaking out it’s database revenues
Related trend – building a startup becoming more science than art
When everything was expensive the smart thing to do was exhaustively research ideas in advance and only build when there was a good degree of confidence it would work out
Now everything is cheaper the balance shifts from research to build and experiment
Steve Blank
Eric Ries
Forward Partners
Startup investing, all investing in fact, is about pricing risk
More risk is taken out with £500k so subsequent valuations rise
Similar story with amount of cash raised prior to exit
A bit of history
Turns out this is true for just about anything that is digital
Storage, Bandwidth, Genome sequencing, Medical imaging
Increasing pace of innovation
Exponentials
British Business Bank
Octopus Investments
Big story over the last 9 years since YC founded
Now too many accelerators, low barriers to entry
Going later stage – makes sense because the network benefits they provide are more important for later companies
Big story over the last 9 years since YC founded
Now too many accelerators, low barriers to entry
Going later stage – makes sense because the network benefits they provide are more important for later companies
A key part of this has been to become more approachable