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@ThoughtsOnBiz @Convene
HOW DO MEETINGS EVOLVE AS
OUR WORLD, THE PEOPLE IN IT
AND THE NATURE OF WORK
CHANGES?
@Convene
PAST:	
  THE	
  PAST	
  WAS	
  RELATIVELY	
  PREDICTABLE,	
  SIMPLE,	
  
LINEAR	
  AND	
  SILOED.	
  	
  
PRESENT:	
  THE	
  CURRENT	
  REALITY	
  IS	
  UNPREDICTABLE,	
  
COMPLEX,	
  DYNAMIC	
  AND	
  COLLABORATIVE.
FUTURE:	
  	
  DEMOGRAPHICS	
  AND	
  GENERALTIONAL	
  
PREFERENCES	
  ARE	
  A	
  CRYSTAL	
  BALL	
  INTO	
  THE	
  FUTURE.
@Convene
OUR WORLD IS CHANGING, QUICKLY.
@Convene
TOO BIG TO FAIL? THESE ARE
THE LOSERS:
??% OF THE FORTUNE 500 FROM
2000 ARE OFF THE LIST TODAY.
@Convene
TOO BIG TO FAIL? THESE ARE
THE LOSERS:
52% OF THE FORTUNE 500 FROM
2000 ARE OFF THE LIST TODAY.
@Convene
MCDONALDS’S PROFITS ARE
DOWN 42% YEAR OVER YEAR.
WHY?
@Convene
#MEETINGSMATTER
EVERY COMPANY IS ONE MISSED
IDEA/DECISION AWAY FROM BEING THE NEXT
KODAK, BLACKBERRY OR MAYBE MCDONALDS.
IT’S A COLLABORATION PROBLEM
@Convene
#MEETINGSMATTER
COMPANIES DON’T FAIL BECAUSE THEY CHOOSE THE
WRONG COURSE – THEY FAIL BECAUSE THEY CANT
IMAGINE A BETTER ONE.
- @MARTYNEUMEIER
BETTER COLLABORATION IS THE SOLUTION.
@Convene
ASK,
“WHAT CAN YOUR MEETING DO
THAT THE INTERNET CANT DO
BETTER?”
WROTE LEARNING IS DEAD
@Convene
COLLABORATION =
CURRATE + FOCUS + INSPIRE + EXTRACT +
COMBINE + SYNTHESISE + SHARE & REPEAT.
AND TRY NOT TO MAKE IT SUCK
@Convene
4 MEETING TYPES
INFORMATIVE
GENERATIVE
EVALUATIVE
SOCIAL
@Convene
#MEETINGSMATTER
$565B SPENT ANNUALLY ON CONFERENCES +
EVENTS – THE BIGGEST MKTING SPEND IN THE
WORLD.
HOW CAN WE MAKE THEM BETTER?
@Convene
DEFINE YOUR ROLE:
ASK WHAT YOU CAN DO THAT
NOBODY ELSE IN YOUR
ORGANIZATION CAN?
@Convene
@ThoughtsOnBiz @Convene
MEETING ORGANIZERS ARE
ORCHASTRATORS OF
INTELLECTUAL CAPITAL.
SHIFTING ROLE FROM TACTICAL TO STRATEGIC | VENUES NEED TO HELP THEM
WHO IS YOUR CUSTOMER
TODAY?
@Convene
FOR THE FIRST TIME EVER THERE ARE 5
GENERATIONS IN THE WORKFORE
+
MILLENIALS – “DISTRUPTORS”
BORN: 1981 – 1997
AGE IN 2015: 18 - 34
@Convene
MILLENNIALS MATTER:
IN Q1 2015 MILLENIALS BECAME THE LARGEST
SEGMENT OF THE WORKFORCE.
BY 2020 THEY WILL BE OUR BIGGEST SPENDERS.
@Convene
WHAT DOES THE WORLD LOOK LIKE
WHEN EVERY CEO, DECISION
MAKER, & INFLUENCER IS A
MILLENNIAL?
@Convene
THEY DEFY STEREOTYPES AND CRAVE ENGAGEMENT
79% OF MILLENNIALS LIST F2F AS THEIR #1 PREFERED MEANS
OF COMMUNICATION
MORE THAN ANY OTHER GENERATION
X 71% BOOMERS 63% PRE-BOOM 46%
THEY’RE NOTSHOWINGUPTO GETLECTURED | PARTICIPANTSNOTATTENDEES | COPING WITHRAPID
CHANGE,UNEMPLOYEMENT | OVERWHELEMED WITHINFORMATION
@Convene
MADE BY HIPPIES:
“THE PURPOSE
GENERATION”
KNOWING WHERE PEOPLE COME FROM TELLS YOU A LOT ABOUT THEM
@Convene
EXPERIENCE EATS
CONTENT FOR BREAKFAST
CONTENT OVERLOAD
EXPERIENCE MAPPING
@Convene
ENGAGEMENT MATTERS:
MEETING GOERS TODAY WANT TO BE PARTICIPANTS,
NOT ATTENDEES.
THEY SEEK: ENGAGEMENT, LEARNING, EXPERIENCE,
PURPOSE, CHOICE AND SIMPLICITY.
@Convene
PURPOSE MATTERS:
STAND NEXT TO THE BIGGEST THING YOU
CAN FIND
WE’RE NOT IN KANSAS ANYMORE | ITS ABOUT MORE THAN JUST A PAYCHECK
CONTEXT
@Convene
DESIGN MATTERS:
VENUE IS THE BODY LANGUAGE OF A LIVE EXPERIENCE.
IF YOU CANT CHANGE SOMEONE’S MIND THEN CHANGE
THE ENVIRONMENT IN WHICH THEY MAKE DECISIONS.
WHAT DO A BIG BOX HOTEL AND 500 PEOPLE THEATER STYLE SAY TO PARTICIPANTS?
@Convene
CHOICE MATTERS:
CHIPOLTLE VS. MCDONALDS’S
PAIN-IN-THE-ASSLATTE WITH A SMILE | SEATING
@Convene
LEARNING MATTERS:
THE ILLITERATE OF THE 21ST CENTURY ARENT THOSE WHO CANT
READ + WRITE BUT THOSE WHO CANT LEARN AND RELEARN.
-ALIVIN TOFFLER
PROCESSINGCOMPLEXITY | SYNTHESIS | INNOVATION | COLLABOATION
@Convene
SIMPLICITY MATTERS:
“IF I HAD MORE TIME I WOULD HAVE
WRITTEN A SHORTER TWEET.”
TWITTER EFFECT | KEEP IT SHORT | END ON TIME J
@Convene
THANK YOU !
FOLLOW US @CONVENE
VISIT US CONVENE.COM

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Meetings Matter by Chris Kelly of Convene --BizBash Live NY 2015

  • 2. HOW DO MEETINGS EVOLVE AS OUR WORLD, THE PEOPLE IN IT AND THE NATURE OF WORK CHANGES? @Convene
  • 3. PAST:  THE  PAST  WAS  RELATIVELY  PREDICTABLE,  SIMPLE,   LINEAR  AND  SILOED.     PRESENT:  THE  CURRENT  REALITY  IS  UNPREDICTABLE,   COMPLEX,  DYNAMIC  AND  COLLABORATIVE. FUTURE:    DEMOGRAPHICS  AND  GENERALTIONAL   PREFERENCES  ARE  A  CRYSTAL  BALL  INTO  THE  FUTURE. @Convene
  • 4. OUR WORLD IS CHANGING, QUICKLY. @Convene
  • 5. TOO BIG TO FAIL? THESE ARE THE LOSERS: ??% OF THE FORTUNE 500 FROM 2000 ARE OFF THE LIST TODAY. @Convene
  • 6. TOO BIG TO FAIL? THESE ARE THE LOSERS: 52% OF THE FORTUNE 500 FROM 2000 ARE OFF THE LIST TODAY. @Convene
  • 7. MCDONALDS’S PROFITS ARE DOWN 42% YEAR OVER YEAR. WHY? @Convene
  • 8. #MEETINGSMATTER EVERY COMPANY IS ONE MISSED IDEA/DECISION AWAY FROM BEING THE NEXT KODAK, BLACKBERRY OR MAYBE MCDONALDS. IT’S A COLLABORATION PROBLEM @Convene
  • 9. #MEETINGSMATTER COMPANIES DON’T FAIL BECAUSE THEY CHOOSE THE WRONG COURSE – THEY FAIL BECAUSE THEY CANT IMAGINE A BETTER ONE. - @MARTYNEUMEIER BETTER COLLABORATION IS THE SOLUTION. @Convene
  • 10. ASK, “WHAT CAN YOUR MEETING DO THAT THE INTERNET CANT DO BETTER?” WROTE LEARNING IS DEAD @Convene
  • 11. COLLABORATION = CURRATE + FOCUS + INSPIRE + EXTRACT + COMBINE + SYNTHESISE + SHARE & REPEAT. AND TRY NOT TO MAKE IT SUCK @Convene
  • 13. #MEETINGSMATTER $565B SPENT ANNUALLY ON CONFERENCES + EVENTS – THE BIGGEST MKTING SPEND IN THE WORLD. HOW CAN WE MAKE THEM BETTER? @Convene
  • 14. DEFINE YOUR ROLE: ASK WHAT YOU CAN DO THAT NOBODY ELSE IN YOUR ORGANIZATION CAN? @Convene
  • 15. @ThoughtsOnBiz @Convene MEETING ORGANIZERS ARE ORCHASTRATORS OF INTELLECTUAL CAPITAL. SHIFTING ROLE FROM TACTICAL TO STRATEGIC | VENUES NEED TO HELP THEM
  • 16. WHO IS YOUR CUSTOMER TODAY? @Convene
  • 17. FOR THE FIRST TIME EVER THERE ARE 5 GENERATIONS IN THE WORKFORE + MILLENIALS – “DISTRUPTORS” BORN: 1981 – 1997 AGE IN 2015: 18 - 34 @Convene
  • 18. MILLENNIALS MATTER: IN Q1 2015 MILLENIALS BECAME THE LARGEST SEGMENT OF THE WORKFORCE. BY 2020 THEY WILL BE OUR BIGGEST SPENDERS. @Convene
  • 19. WHAT DOES THE WORLD LOOK LIKE WHEN EVERY CEO, DECISION MAKER, & INFLUENCER IS A MILLENNIAL? @Convene
  • 20. THEY DEFY STEREOTYPES AND CRAVE ENGAGEMENT 79% OF MILLENNIALS LIST F2F AS THEIR #1 PREFERED MEANS OF COMMUNICATION MORE THAN ANY OTHER GENERATION X 71% BOOMERS 63% PRE-BOOM 46% THEY’RE NOTSHOWINGUPTO GETLECTURED | PARTICIPANTSNOTATTENDEES | COPING WITHRAPID CHANGE,UNEMPLOYEMENT | OVERWHELEMED WITHINFORMATION @Convene
  • 21. MADE BY HIPPIES: “THE PURPOSE GENERATION” KNOWING WHERE PEOPLE COME FROM TELLS YOU A LOT ABOUT THEM @Convene
  • 22. EXPERIENCE EATS CONTENT FOR BREAKFAST CONTENT OVERLOAD EXPERIENCE MAPPING @Convene
  • 23. ENGAGEMENT MATTERS: MEETING GOERS TODAY WANT TO BE PARTICIPANTS, NOT ATTENDEES. THEY SEEK: ENGAGEMENT, LEARNING, EXPERIENCE, PURPOSE, CHOICE AND SIMPLICITY. @Convene
  • 24. PURPOSE MATTERS: STAND NEXT TO THE BIGGEST THING YOU CAN FIND WE’RE NOT IN KANSAS ANYMORE | ITS ABOUT MORE THAN JUST A PAYCHECK CONTEXT @Convene
  • 25. DESIGN MATTERS: VENUE IS THE BODY LANGUAGE OF A LIVE EXPERIENCE. IF YOU CANT CHANGE SOMEONE’S MIND THEN CHANGE THE ENVIRONMENT IN WHICH THEY MAKE DECISIONS. WHAT DO A BIG BOX HOTEL AND 500 PEOPLE THEATER STYLE SAY TO PARTICIPANTS? @Convene
  • 26. CHOICE MATTERS: CHIPOLTLE VS. MCDONALDS’S PAIN-IN-THE-ASSLATTE WITH A SMILE | SEATING @Convene
  • 27. LEARNING MATTERS: THE ILLITERATE OF THE 21ST CENTURY ARENT THOSE WHO CANT READ + WRITE BUT THOSE WHO CANT LEARN AND RELEARN. -ALIVIN TOFFLER PROCESSINGCOMPLEXITY | SYNTHESIS | INNOVATION | COLLABOATION @Convene
  • 28. SIMPLICITY MATTERS: “IF I HAD MORE TIME I WOULD HAVE WRITTEN A SHORTER TWEET.” TWITTER EFFECT | KEEP IT SHORT | END ON TIME J @Convene
  • 29. THANK YOU ! FOLLOW US @CONVENE VISIT US CONVENE.COM