Britten Wolf was the June 2012 speaker for WorkWell Nebraska. His presentation discussed social media for human resource departments, the role of social media in wellness initiatives, wellness apps and social media best practices.

1. WORKWELL NEBRASKA
USING SOCIAL MEDIA TO MARKET WELLNESS
CURATED BY BRITTEN WOLF

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MY BACKGROUND
 SOCIAL MEDIA LEAD AT BAILEY LAUERMAN
 2011 PRSA NEBRASKA AWARD OF EXCELLENCE AND BEST OF SHOW WINNER
 CLIENTS I’VE WORKED WITH:
AMC THEATRES, BASS PRO SHOPS, DINSEY AND TD AMERITRADE

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BAILEY LAUERMAN
STORYTELLERS FOR SOME OF AMERICA'S BIGGEST BRANDS

4. BUILDING BRANDS THROUGH STORYTELLING
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A good story, well told, can change a brand’s destiny.
Rewrite its future. And what’s good for a brand, of course,
is good for business. No company ever went broke
capturing the imagination of its customers.
So it’s a lucky thing we have a knack for simple, honest
storytelling. Maybe it’s the Nebraska in us.

5. WE TELL GREAT STORIES FOR…
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AGENDA
 THE SOCIAL LANDSCAPE
 ROLE OF SOCIAL MEDIA IN WELLNESS INITIATIVES
 WELLNESS APPS
 BEST PRACTICES

7. THE SOCIAL LANDSCAPE
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8. ROLE OF SOCIAL MEDIA IN WELLNESS INTIATIVES
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Why don’t companies use social media?
 Staffing and resources
 Limited knowledge
 Limited IT support
 Limited CEO support
 Lack of employee access
 Lack of metrics
 Legal restrictions
 Privacy concerns

9. THE SOCIAL LANDSCAPE
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ROLE OF SOCIAL MEDIA IN WELLNESS INITIATIVES

11. ROLE OF SOCIAL MEDIA IN WELLNESS INTIATIVES
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88% of Employees
 Say that it’s “extremely” or “somewhat important” to long-term participation in
wellness programs
44% of Employers
 “Leveraging an individual’s social connections with its workplace wellness programs
has increased employee engagement”
60% of Employees
 “Community and social elements of wellness programs were important in staying
committed to good health”

12. ROLE OF SOCIAL MEDIA IN WELLNESS INTIATIVES
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Encourage employee participation through:
 Competition
 Peer pressure
 Resources
 Sense of belonging
 Support
 Tools

13. WELLNESS APPS
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14. WELLNESS APPS
NIKE+ GPS
App features:
 GPS
 Pace Tracker
 Calorie Counter
 Pedometer
Available for:
 iPhone
Price:
 $1.99
 (Nike+ Free also available)
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15. WELLNESS APPS
MEN’S HEALTH WORKOUTS
App features:
 Workouts
 Training Log
 Monitor Rest Periods
 Email Results
Available for:
 iPhone
 Android
Price:
 $1.99
 (Men’s Health Free also available)
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16. WELLNESS APPS
MYFITNESSPAL
App features:
 Calorie Tracking
 Meal Log
 Exercise Log
 Site Integration
Available for:
 iPhone
 Android
 BlackBerry
Price:
 FREE
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17. WELLNESS APPS
MAPMYFITNESS
App features:
 Route Tracking
 Training Log
 Site Integration
Available for:
 iPhone
 Android
 BlackBerry
Price:
 $2.99
 (Free versions also available)
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18. BEST PRACTICES
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19. BEST PRACTICES
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What’s your wellness program’s goal?
 Employee recruitment
 Employee retention
 Increased productivity
 Number of program participants
 Reduction in healthcare group costs
 Reduction in sick days
 Weight lost, miles run, steps taken, etc.

20. BEST PRACTICES
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What is a successful wellness program?
 Achieving goals
 Remembering that not everyone has consistent access
 Remembering that not everyone wants the same thing
 Content consumption without participation is also a positive outcome

21. BEST PRACTICES
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How can social media help you achieve success?
 Gain insight about your audience
 Adopt social media organization-wide
 Operationalize social media
 Get the most out of your content
 Deliver better wellness experiences
 Integration
 Show a return on social media

22. BEST PRACTICES
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Online influence
Engagement
Management

23. CONTACT INFORMATION
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Bailey Lauerman
baileylauerman.com
facebook.com/baileylauerman
@baileylauerman
Britten Wolf
bwolf@baileylauerman.com
linkedin.com/in/brittenwolf
@brittenwolf
slideshare.com/brittenwolf/using-social-media-to-market-wellness