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Lecture 12 tourism in australia and new zealand
- 1. Tourism in Australia and New Zealand TDM 458 International Tourism Ara Pachmayer
- 2. Australasia and Oceania • Australasia: Consists of Australia, New Zealand, Pacific Islands (including Papua New Guinea • Oceania: Alternative name for the region derived from the vast Pacific Ocean (12,000 km. across) • Hawaii lies in the North Pacific and technically part of Polynesia
- 4. Australasia • Australia and New Zealand were both settled/colonized by immigrants mostly from the British Isles (large VFR segment) • Original inhabitants are the Aborigines in Australia and Maoris in New Zealand
- 5. The Pacific Region Tourism • Also known as Australasia and Oceania • Consists of 22 countries and 9.7 % of world population • Has a population of about 279 million • International Arrivals over 11 million • International Receipts over $41.5 billion Australia and New Zealand dominate the tourism industry • The two countries receive more than 72% of the regions international tourist receipts
- 6. Regional Distribution of International Arrivals 2010 and 2011 Destination Arrivals in Millions Australia 5.8 (5.8) New Zealand 2.5 (2.6) Guam 1.19 (1.16) Northern Mariana 375,000 (NR) Fiji 632,000 (675,000) French Polynesia 154,000 (163,000) New Caledonia 99,000 (112,000) Samoa 129,000 (127,000)
- 8. Tourism in Australia • Size: About 7.6 million sq. km., comparable to the United States - though only about 22 million people • Country as well as a continent • Tourism is a leading export along with minerals, and services and agriculture • Resources: • Pacific and Indian Ocean = 36,000 km coastline, beaches • largest coral reef in the world – Great Barrier Reef • Wildlife • Reverse climatic conditions
- 9. Tourism in Australia • Aboriginal tourism • Cultural performances, handicrafts, cultural interpretations • Natural environment • GBR, Daintree Rainforest, Ayers Rock, Blue Mts., Outback, Kakadu Park, Tasmania • Endemic species
- 10. Tourism in Australia • About 15 UN World Heritage Sites • Natural and cultural sites – Port Arthur Penal Colony • Well developed Backpacker destination, Harvest Trail, Gold Coast, Caravans • Transportation plays vital role in domestic tourism and internal travel by foreign visitors • QANTAS - National Airline key to international tourism • Virgin, Tiger (Recently grounded for flying to low)
- 11. Qantas Labor Strike • Grounded all flights on October 29, 2011 • Flights resume on November 1, 2011 • 80,000 people stranded • Costs for the grounding estimated to be $80 million lost
- 12. Tourism Australia • http://www.tourism.australia.com/en-au/ • There’s nothing like Australia • Global marketing campaign which features personal vacation experiences and recommendations • Emphasis on the youth traveler • My trip in a minute • http://www.youtube.com/watch?v=wEnUZD0BIAE
- 15. Tourism in New zealand
- 16. New Zealand Tourism • Consists of North and South Island • Has extensive natural resources for eco-tourism including adventure tourism: jet-boating, sea- kayaking, whitewater rafting, sailing, bungee- jumping, whale watching and other wildlife viewing, etc. • Slogan is “New Zealand 100% Pure” • Geo-thermal resources combine with Maori culture to make the city of Rotorua an important tourism center on North Island • North Island receives and caters for the bulk of international tourists
- 17. New Zealand Tourism • Film Induced Tourism - LOTR • http://www.youtube.com/airnewzealand • Nature based tourism • Skiing is also important to tourism – South Island • Adventure Tourism • Christchurch is gateway of South Island • 2011 earthquake • Red zone – area off limits due to structural damages • Gateway to Antarctica • Agriculture is well integrated into tourism: Agro- tourism - Kiwi, fish and sheep farms
- 19. Summary: Tourism in New Zealand • Geological Tourism - hot springs, geysers • Cultural Tourism focused on Heritage, conservation, preservation • Agro-Tourism- wwoofing • Film tourism • Lord of the Rings Tours, Hobbiton Film set • Adventure activities • Environmentally and culturally friendly
Notas del editor
- Australia, NZ and much of the South Pacific was colonized by the British. However, only Australia and NZ saw large numbers of British people settle in the region. So we have lots of traditional ties to the UK in both countries Food (British style food, beer, etc. The British pub is common and an important part of the culture in Aussie and NZ) Tradition (holidays, religions, customs) Sports (rugby, soccer) VFR - large segment Also connection to the idea of the Gap year. What is the gap year? Look it up! Aborigines and Maoris Friction between original inhabitants and the settlers but they are also embraced in the national culture and contribute much to tourism though in different ways as we will be discussed later in the powerpoint
- 86% of Australians live in cities Highly urbanized Most of the tourism is within urban areas (even though there are tourist resources throughout the country)
- Indigenous people of Australia are called Aborigines Aboriginal Tourism can consist of – cultural performances, handicrafts, cultural interpretations In Australia, indigenous people have little say in tourism development or in the ways their heritage is used for tourism. Natural Environment Lowest average elevation of all the continents which mean that it is really old (Australia is mostly flat and Tasmania (island off south east coast is more mountainous) Climate change is having a serious impact Endmeic Species Meaning species only found naturally in Australia 95% of the fauna and 85% of the flora are only found in Australia
- WHS *penal colonies after American Revolution in 1776 British prisoners started to be sent to Australia. Australia has been termed as a country of criminals. In the past this was a source of shame. However it became a point of pride after 1970 when Australia began to embrace this part of their culture. Now some former penal colonies are tourist attractions Backpacker Travel Market Well developed accommodations, nightlife, less expensive) Harvest Trial - work on farms Gold Coast - surfing, beach tourism Caravaning - rent a small RV and drive all over Transportation Large mostly empty country making transportation and communication difficult Most tourists opt to fly instead of other forms of transport as it is easier to cover larger spaces by plane so Qantas (the national airline) figures prominently in tourism in the country
- An article on the labor strike is posted in the Additional Readings folder
- Links from above http://www.tourism.australia.com/en-au/ http://www.australia.com/campaigns/season_06/en/index_uk.html Tourism Australia is the tourism organization for the country They ’ve embraced social networking and web marketing more than most and they are seen in the field as at the forefront using marketing strategies through social networking Watch these short “My trip in a minute videos” http://www.youtube.com/watch?v=41EXJfKwkGA http://www.youtube.com/watch?v=wEnUZD0BIAE&feature=relmfu There ’s nothing like Australia – global marketing campaign which features personal vacation experiences and recommendations. Go to the sites on the slide to learn more about the campaign
- Sun Devils on the Sydney Harbor Bridge!
- Major attractions of Australia Sydney Harbor Famous Beaches Blue Mts. Surfing Ayers Tock Animals Wallaby, cassowary
- Kuranda scenic railway Koala kangaroo
- North Island is more known for cultural tourism but has recreation and natural resources for tourism. More tourists go to the North Isalnd South is more known for adventure tourism The indigenous people of NZ are known as the Maori. They have been more involved in tourism planning than Aborigines. It is actually a requirement of the government. * Maori must approve of all uses of their heritage for tourism. This is a big contrast to Australia. How do you think this affects tourism or the tourist experience? Geo Thermal attractions geysers, hot springs, mud pools Cultural museums - historic architecture. Hot springs have long drawn tourists and Rotorua has been a resort town since the 1800 ’s so many historic buildings as well
- LOTR - Lord of the Rings – even inspires the national airline of NZ http://www.youtube.com/airnewzealand Go to the Hobbit tab and click on the video called “an unexpected briefing” Christchurch Largest city on the South Island Large earthquake in early 2011 Settled by the British so the city as a very British feel with a main Cathedral Square, cobblestone streets and many parks and green spaces Gateway to Antarctica Agro-tourism Stay on farms Stay/work on farms WOOOFING (worldwide opportunities on organic farms)
- Bungee jumping - adventure tourism Milford Sound Hobbiton - LOTR filming site