Continuous Discovery - UX Centre Stage, 2018

•

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How do we move forward without knowing exactly where we’re going or how we’ll get there? This talk is about managing uncertainty, complexity, and change in any role. We’ll cover different types of research methods and competing schools of thought, including Lean and Agile development, Design Sprints, and emerging practices like ResearchOps. We’ll also talk about professional growth and personal discovery. Because the best research tool isn’t any method or technique, it’s a desire to learn.

Diseño

Continuous
Discovery
@brian_frank
UX Centre Stage | October 20, 2018

My Background:
• UX Research & Strategy at Res.im since 2015.
• IT Industry Research & Advisory, 2011-2015.
• Writing publicly about uncertainty & change since 2008.
brian@res.im
brianfrank.ca/newsletter
linkedin.com/in/brnfrnk

1. VALUE-FOCUSED
2. SMALL BATCHES
3. TIMEBOXED
4. VISIBLE
5. SYSTEMATIZED
6. ITERATIVE
7. PURPOSEFUL

IT’S OK NOT TO KNOW.
IT’S NOT OK NOT TO CARE.

“If you know
almost nothing,
almost anything
will tell you
something.”

3RD ITERATION 4TH ITERATION
1ST ITERATION 2ND ITERATION

Work expands to fill time…
Parkinson’s Law

Work expands to fill time…
shrinks to fit

Mon Tue Wed Thu Fri
Map Sketch Decide Prototype Test

“A well-tended wall keeps research
insights and user needs constant in the
collective ‘mind’ of the project team.”
- Kate Towsey

Recruiting &
Scheduling
Learning
Planning
Reporting &
Remembering

Planning
Recruiting &
Scheduling
Learning
Reporting &
Remembering

Planning
Recruiting &
Scheduling
Learning
Reporting &
Remembering
Planning
Recruiting &
Scheduling
Learning
Reporting &
Remembering
Recruiting &
Scheduling
Learning
Planning
ning
Reporting &
Remembering
Plann
Repor
Reme

"Humans desire
certainty, and
science
infrequently
provides it.”

“Mount Stupid”
“Mount Seemore”
Knowledge
Conﬁdence

VERIFIED
FACTS
UNTESTED
ASSUMPTIONS
KNOWN
QUESTIONS
BLIND
SPOTS

“We would be
better served if
we thought less
about whether we
are confident…
and more about
how confident we
are.”

Knowledge
Conﬁdence
Early Career Mid Career Senior Level

“Vulnerability is
not weakness, and
the uncertainty,
risk, and
emotional
exposure we face
every day are not
optional.”

@brian_frank
brian@res.im
brianfrank.ca/newsletter
@brian_frank
Thank you!

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Continuous Discovery - UX Centre Stage, 2018

1. Continuous Discovery @brian_frank UX Centre Stage | October 20, 2018

2. My Background: • UX Research & Strategy at Res.im since 2015. • IT Industry Research & Advisory, 2011-2015. • Writing publicly about uncertainty & change since 2008. brian@res.im brianfrank.ca/newsletter linkedin.com/in/brnfrnk

3. Everything is research. learning

4. 1. VALUE-FOCUSED 2. SMALL BATCHES 3. TIMEBOXED 4. VISIBLE 5. SYSTEMATIZED 6. ITERATIVE 7. PURPOSEFUL

5. IT’S OK NOT TO KNOW. IT’S NOT OK NOT TO CARE.

6. 1.VALUE-FOCUSED

9. Source: Jeff Patton

10. IMPORTANCE CONFIDENCE

11. 2.SMALL BATCHES

12.

13. “If you know almost nothing, almost anything will tell you something.”

14. 2ND ITERATION1ST ITERATION

15. 3RD ITERATION 4TH ITERATION 1ST ITERATION 2ND ITERATION

16. 3.TIMEBOXED

17.

18. Work expands to fill time… Parkinson’s Law

19. Work expands to fill time… shrinks to fit

20. Mon Tue Wed Thu Fri Map Sketch Decide Prototype Test

21. Recruit Test Build

22. Recruit Test Build

23. 4.VISIBLE

24.

25.

26.

27. “A well-tended wall keeps research insights and user needs constant in the collective ‘mind’ of the project team.” - Kate Towsey

28. Image Source: GOV.UK

29. 5.SYSTEMATIZED

30.

31. Recruiting & Scheduling Learning Planning Reporting & Remembering

32. Planning Recruiting & Scheduling Learning Reporting & Remembering

33. Planning Recruiting & Scheduling Learning Reporting & Remembering Planning Recruiting & Scheduling Learning Reporting & Remembering Recruiting & Scheduling Learning Planning ning Reporting & Remembering Plann Repor Reme

34.

35. Source: Aurelius

36.

37. "Humans desire certainty, and science infrequently provides it.”

38. “Trust but verify."

39. 6.ITERATIVE

40. “Mount Stupid” “Mount Seemore” Knowledge Conﬁdence

41. VERIFIED FACTS UNTESTED ASSUMPTIONS KNOWN QUESTIONS BLIND SPOTS

42. “We would be better served if we thought less about whether we are confident… and more about how confident we are.”

43. Think in gradients.

44.

45. 7.PURPOSEFUL