What do you get when you combine the leading cloud unified communications provider with a pioneer redefining contact center performance? In a word: disruption.

1. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
BroadSoft Acquires Transera
Analytics-driven Cloud Contact Center
1
February 7, 2016
Customer Presentation

2. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
BroadSoft Acquires Cloud Contact
Center Leader Transera
Executive Summary
• Targets large and rapidly growing multi-billion dollar cloud contact center
market ripe for cloud disruption
• Proven enterprise-ready native cloud solution that supports small-medium
businesses (SMB) to large global enterprises
• Omni-channel contact center with unique predictive analytics-routing, native
Salesforce.com integration and hybrid cloud routing and migration solution
• End-to-end solution provides hosted PBX, UCC, contact center and network
transport
• Enables service providers to enter high value and rapidly growing CCaaS
market with limited start-up investment
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3. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
BroadSoft Overview
Global Leader in Cloud Unified Communications Software and Services
3
• ~ $270M revenue1
(2015 projection)
• 27% annualized end-user
adaption growth through
Q3 ‘15
• 25% CAGR since ‘09
• 90+ Countries
• 700 Service Providers
- 26 of top 30 Service
Providers by revenue2
• 41% market share3 in the
global hosted IP telephony
and UCC services market
1. BroadSoft guidance 11/4/15 - revenue midpoint
2. Global 100 totaltelecom
3. Frost and Sullivan - Future-proof Communication Investments

4. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
BroadSoft Cloud Communication Portfolio
Transforms business communication, workflow and customer engagement
Cloud
Communication
Transformation
• Network
Transformation
• SDN/NFV
• SIP trunking
• Hosted PBX
• BroadWorks
• BroadCloud
• UC-One
• UC-One Hub
• Project Tempo
• App integrations
• Vertical solutions
Workforce
Productivity
Acceleration
Go-to-Market
Amplification
• Professional
Services
• E-commerce
• Xcelerate
• BroadSoft Design
• BroadSoft Labs
Customer
Engagement
Optimization
• BroadWorks
Call Center
• BroadCloud
Contact Center
- Express Edition
- Salesforce Edition
- Business Edition
- Cloud Routing Edition
Mobile
Secure
Open
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5. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
Transera Overview
Analytics-driven customer engagement
• Provides native cloud contact center
services for small, medium and large
enterprises
• Proven in large and global
enterprise-class cloud contact
centers
• Offers omni-channel customer
engagement with unique predictive
analytics-driven routing
• Embeds contact center platform in
Salesforce Service and Sales
Clouds
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[i] Source: Gartner, Inc., Magic Quadrant for Contact Center as a Service, North America, Drew Kraus, Steve Blood, Daniel O’Connell, 15 October 2015.
mailto:https://www.gartner.com/doc/3151326/magic-quadrant-contact-center-service
Gartner placed Transera as a “Visionary” in the 2015
Magic Quadrant for Contact Center as a Service, North America[i]

6. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
Key Customer Contact Center Pain Points
BroadCloud Contact Center solutions solve key business problems
SMB and Enterprise
• Complex and expensive
premise-based technology
• Sub-optimal operational efficiency
and customer engagement quality
• Fixed site-level capacity makes
peak call management difficult
• Inability to leverage distributed
agents and sites
• Poor real-time data analytics
• Over provisioning network services
Service Providers
• Declining legacy business revenues
• Slowing mobile and data revenue
growth
• Challenges from new OTT services
• Customer loyalty and churn
• Maximizing capital investments
• Complex multi-vendor PBX, UC and
CC portfolios and integrations
• Long time-to-market cycles
6

7. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
Cloud Contact Center Benefits
Optimizes resource utilization, service quality and business results
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• Eliminates expensive, complex and
hard-to-manage site-based ACD
equipment
• Software solution always up-to-date
• On-demand scalability for peak
periods
• Advanced features and capabilities
available to small and mid-market
• Superior distributed system and
agent support - global queues,
routing and reporting
• Supports hybrid approaches
• Eliminates expensive network
service over-provisioning
Hybrid solution support

8. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
Salesforce Edition
Operate/manage CC
in Salesforce
Business Edition - Premium
Omni-channel/
advanced analytics
Mid-market
(100 - 400)
N.A. ~ 3.3M agents
New
8 Market Segments
Small
(< 100)
N.A. ~ 5.8M agents
Enterprise
(400+)
N.A. ~ 4.9M agents
Capabilities
Cloud Voice ACD
and reporting
Intelligent Routing/
hybrid CPE CC support
Workforce
Management
Quality
Management
Predictive
Dialing
Agent
Scripting
Open
APIs
Add-on Apps
BroadSoft legacyTransera legacyLegend
Express Edition
Contact Center Portfolio
Full market coverage from SMBs to large global enterprises
Business Edition - StandardVoice only channel/
standard analytics
vCloud Routing Edition

9. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
Transera Solution Highlights
Drives contact center operational efficiency and business results
• Proven native cloud architecture that scales from
SMB to large global enterprises
- Omni-channel contact center – voice, chat, email, social
- Comprehensive feature set with on-demand flexibility
• Predictive big data analytics and routing in real-
time
- Predictive analytics-driven routing and agent
matching decisions based on historical data
- Ingests and analyzes agent, customer, performance,
business rules and other data sources
- Real-time and historical analytics
• Salesforce Edition is deeply integrated into Sales
and Service Clouds
• Cloud routing, management and hybrid support
- Optimizes service levels across distributed locations
- Supports hybrid deployments and overlays in-place
contact center platforms
- Patented VPOP architecture segregates logic and
media
9

10. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
Real-time operations Monitoring
From a single application, a comprehensive view of your contact center
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• Across agents, teams, sites
and outsourcers
• Monitor operational KPIs and
service level KPIs in real time
• Concurrent interactions
across channels: chat, voice,
email, etc.
• Agents logged in at each site
and outsourcer
• Conversion and first call
resolution rates
• Calls in queue
• Agent, team and site
performance
• Topics, issues and
resolutions of all interactions

11. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
Salesforce Edition
Build and administer your call center operations within Salesforce
11
• Salesforce Edition
gives you more
control and visibility
over operations with
your call center data
and reporting
integrated with the
Salesforce database
• With a few simple
clicks, you can control
operations such as
change IVR behavior,
alter call routing
priorities, or reroute
traffic to respond to
changing conditions
quickly for a more
agile call center

12. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
Fully Integrated End-to-End Solution
Superior capability and flexibility with reduced complexity and expense
12
Service provider benefits
• Service Provider branded
• Addresses all market segments
• Leverages BroadSoft investments
• Logic and media segregation –
enables QoS management
Enterprise benefits
• One vendor and bill
• Integrated solution with hybrid
support
• On-demand scalability
• Carrier-class reliability and
security
Workforce
Productivity
Acceleration
Customer
Engagement
Optimization
Cloud
Communication
Transformation
Network
Transport
Bundling
Project Tempo
BroadCloud Contact Center
Network Services
Complete Enterprise Solution

13. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
Proven Track Record
• 10% sales increase
• 40-60% abandon
decrease
• $1M annual savings
• Global visibility and
control across sites
• Analytics-driven
performance routing
• 52% decrease in ASA
• 59% abandon decrease
• $3M annual savings
• Performance visibility
across vendors
• Seamless multi-vendor
management
Over 3,000 agents
34 sites,
4 continents
20M+ contacts/year
3,000 dedicated,
3,000 shared agents
15 outsourcers
18M contacts/year
“By implementing Transera’s
Call Center App for Salesforce,
we’re now able to prioritize
routing strategies to
automatically connect
customers with the best
available agent.”
—Nancy Lecroy, Chief Marketing
Officer at NTSP
A division of IAC and leader in
PC optimization solutions,
recently deployed Transera’s
Call Center App for Salesforce
and Customer Engagement
Analyzer

14. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
For more information
Website
• http://www.broadsoft.com
General Inquiries
• info@broadsoft.com
Press and Analyst Relations
• pr@broadsoft.com
Partnership Opportunities
• partners@broadsoft.com
Corporate Headquarters
9737 Washingtonian Blvd
Suite 350
Gaithersburg , MD 20878
Telephone
Tel: +1-301-977-9440
14

15. BroadSoft, Inc. Proprietary & Confidential, Do Not Copy, Duplicate or Distribute.
Gartner Magic Quadrant
15
[i] Source: Gartner, Inc., Magic Quadrant for Contact Center as a Service, North America, Drew Kraus, Steve Blood, Daniel O’Connell, 15 October 2015.
Gartner placed Transera as a “Visionary” in the 2015
Magic Quadrant for Contact Center as a Service, North America[i]
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https://www.gartner.com/doc/3151326/magic-quadrant-contact-center-service