SEO Driven Lead Generation for Business Growth by Brock N. Allen. How to generate more traffic, leads and sales by implementing essential SEO strategies and techniques.

1. SEO for Business Growth
How To Implement SEO for
Lead Generation & Business Growth
Brock N. Allen - Call: 978-225-0895

2. Over 3 Billion Searches Daily
Brock N. Allen - Call: 978-225-0895

3. Prospective New Customers
Brock N. Allen - Call: 978-225-0895

4. Q: Are You Visible Online?
• Over 66% of Searches on Google
• Over 93% of Clicks go to Page 1 Results
Brock N. Allen - Call: 978-225-0895

5. Got Traffic?
Brock N. Allen - Call: 978-225-0895

6. Need Leads?
Brock N. Allen - Call: 978-225-0895

7. Need to Get New Customers?
Brock N. Allen - Call: 978-225-0895

8. Traffic > Leads > Customers
• Better Search Visibility & Traffic
• Need Faster Lead Generation Flow
• Need Stronger Business Growth
Brock N. Allen - Call: 978-225-0895

9. THE BIG PROBLEM
MOST WEBSITES GET ZERO TRAFFIC
Brock N. Allen - Call: 978-225-0895

10. It’s Not Your Fault
Google 2012 Ranking Formula Changes
Note: Partial list shown for illustration
Brock N. Allen - Call: 978-225-0895

11. SEO Strategy Development
• Need to Understand the Business Goals
• Need to Analyze Search Parameters
• Need to Analyze SEO Competition
• Need to Develop a SEO Plan
• SEO Part of Broader Marketing Strategy
Brock N. Allen - Call: 978-225-0895

12. How Many Customers
Do You Want or Need?
To Achieve Your Business Goals
Brock N. Allen - Call: 978-225-0895

13. How Many Fresh Leads
Do You Need
To Generate Monthly
To Fill Your Sales Funnel?
(Based On Your Conversion Metrics)
Brock N. Allen - Call: 978-225-0895

14. How Many Visitors
Do Your Need Daily to
Generate the Leads You Need?
(Based On Your Traffic Conversion Rates)
Brock N. Allen - Call: 978-225-0895

15. How Long Is Your
Sales Cycle?
(Are There Ways It Could Be Streamlined?)
Brock N. Allen - Call: 978-225-0895

16. How Disciplined Is Your
Lead Follow-Up Process?
(Are There Ways We Could Streamline It?)
Brock N. Allen - Call: 978-225-0895

17. Effective SEO
• Improves Online Visibility
• Attracts More Traffic
• May Increase Inbound Call Volume
• May Increase Lead Generation Activity
• May Accelerate Business Growth
Brock N. Allen - Call: 978-225-0895

18. How to Make SEO Cost-Effective
• Make SEO Measurable
• Implement Key Performance Metrics
• Implement Structured Lead Follow-up
• Measure Number of Calls Generated
• Measure Number of eMail-Submit Leads
• Monitor & Measure Social Signals
Brock N. Allen - Call: 978-225-0895

19. What Exactly Is SEO
• Search en gine opt i mi za tion (noun)
• Search engine optimization (SEO) is the
process of improving the visibility of a
website or a web page in search engines
via the unpaid (“natural” or “organic”)
search results.
Brock N. Allen - Call: 978-225-0895

20. “Organic” & “PPC” SE
Brock N. Allen - Call: 978-225-0895

21. SEO is “Inbound Marketing”
• Getting your products and services in front
of prospective customers at the moment
they are actively looking for something
• SEO doesn’t interrupt
• SEO helps you earn and build trust
Brock N. Allen - Call: 978-225-0895

22. Essentially Invisible = No Traffic
• Page 1 Gets 93+% Traffic
Brock N. Allen - Call: 978-225-0895

23. Distribution of Clicks
• Ranking Even on Page 1 Matters
Brock N. Allen - Call: 978-225-0895

24. Google Algorithm Changes
Brock N. Allen - Call: 978-225-0895

25. Distribution of Clicks
• Ranking Even on Page 1 Matters
Brock N. Allen - Call: 978-225-0895

26. How to Get More Traffic & Leads
• Leverage Author-Rank
Brock N. Allen - Call: 978-225-0895

27. Misconceptions
• SEO is free marketing!
• SEO doesn’t work
• SEO is black magic
• SEO is rocket science
• SEO is illegal
Brock N. Allen - Call: 978-225-0895

28. SEO Is Real & 100% Legitimate
• SEO is a legitimate marketing strategy
practiced by almost all of the world’s most
successful companies
Brock N. Allen - Call: 978-225-0895