Bronto was fortunate to be a sponsor of the 2009 Stone Edge User Conference in April - http://idek.net/7KF. This presentation, "Email Marketing: From Click to Conversion," reviews 5 email marketing best practices tips...

1. Email Marketing: From Click to Conversion 19 April 2009 Philadelphia, PA

2. Why Companies Exist To bring inspiration and innovation to every athlete in the world. We work to help people and businesses throughout the world realize their full potential. Organize the world's information and make it universally accessible and useful.

3. Why Companies Really Exist

6. Who We Are CommerceV3 is an E-commerce on Demand service designed to grow traffic, sales and profit for catalog retailers. CV3 makes it easy to create and launch customized web storefronts, as well as maintain and grow these storefronts over time. It makes doing business online as simple as possible, without sacrificing real power. Bronto Software is a leading email marketing service provider based in Durham, North Carolina. Since its founding in 2002, Bronto has offered a robust email marketing platform coupled with award-winning client services to online retailers and businesses that drive transactions online. The exceptional deliverability, detailed analytics and extensive feature set of the Bronto application enables marketers to drive results.

7. The Flow…

8. The Flow… (cont)

9. The Flow… (concl)

11. Get the Invitation

12. Get the Invitation

14. All Emails Are Not Equal Frequent Buyers First Time Buyers Purchased List Product Groupings Recent Buyers Any Other Segment

16. The Origin of Spam

17. Fighting Spam

20. Email Marketing Tip #1 From Name – Short & Sweet

21. Email Marketing Tip #1 From Name – Company or Brand Gap Gap Gap Gap

22. Email Marketing Tip #1 From Name The From Name is a representation of your company and/or brand. Keep it simple. Be proud of it!

23. Email Marketing Tip #2 Subject Line

24. Email Marketing Tip #2 Subject Line

25. Email Marketing Tip #2 Subject Line Which is the best subject line?

27. Email Marketing Tip #3 Above the Fold

28. Email Marketing Tip #3 Above the Fold

29. Email Marketing Tip #3 Above the Fold Hmmmmmm… Source: http://www.retailemailblog.com/

30. Email Marketing Tip #3 Above the Fold A HOME Sale is more like it Source: http://www.retailemailblog.com/

31. Email Marketing Tip #4 Call to Action

32. Email Marketing Tip #5 Testing

34. Email Marketing Tip #5 Testing Source: http://www.retailemailblog.com/2009/01/oopsy-hall-of-fame-2008-inductees.html

35. Email Marketing Tip #5 Testing Source: http://www.retailemailblog.com/2009/01/oopsy-hall-of-fame-2008-inductees.html

39. After The Click

41. Tracking The Cash

43. Takeaways