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Creating a brand-led service experience
1. THE BRAND IS WHAT
THE BRAND DOES.
CREATING A BRAND-LED SERVICE EXPERIENCE
eCommerce Expo
The Directors’ Club, October 2013
Brook Calverley, Founder & Managing Partner, People-Made
@brookcalverley
21. "We're constantly thinking about how we translate
the emotion of what we create and experience in
the real world into the digital space…
Burberry Kisses began with the idea of giving
technology a bit of heart and soul, and using it to
unite the Burberry family across the world - by
telling a story that makes the digital personal."
22.
23. “Late last year, Natalie set us a challenge to create
an app that would bring together the Net-a-porter
Live, the feed that shows what shoppers are buying
in real time, the products and create a community
of customers…
We had done some research that showed that our
customer likes to be inspired by other people,
whether it’s their friends or celebrities.”