SnappforGood is a cloud marketing platform that enables businesses to create photo contests on social media to generate donations and awareness for charities. Through the platform, businesses can select a theme connecting their company to a charity, and allow customers and community members to submit photos using related hashtags. Contest participants pay a small fee to enter and are also encouraged to make a donation to the charity. SnappforGood handles distributing all donations directly to the selected charity. The platform aims to create engaging content for brands while also supporting good causes.