The document discusses how the digital revolution has transformed consumer behavior and business. It notes that the internet is accelerating and is now the primary economy. Companies must transition to digital to reach customers online, on mobile, and through social media. It also provides examples of how different industries have been disrupted by the digital shift.

1. Beyond websites
We build business online
Cbil360 Digital Workshop
Introduction: Transitioning to Digital
Jay Ben Avner www.Cbil360.com
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

2. Beyond websites
We build business online
The digital revolution affects every
aspect of our lives.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

3. Beyond websites
We build business online
Moore‟s Law:
“The number of transistors on a chip will
double about every two years.”
Gordon Moore, Intel co-founder, 1965
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

4. Beyond websites
We build business online
We are moving faster and in a more
economically efficient manner
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

5. Beyond websites
We build business online
From
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

6. Beyond websites
We build business online
To
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

7. Beyond websites
We build business online
The computer in your cell phone is by far
cheaper and lot more powerful than any
computer we had 10 years ago.
They are an integral part of our daily life
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

8. Beyond websites
We build business online
The pace of change is fast and sometimes
overwhelming.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

9. Beyond websites
We build business online
The numbers are mind boggling
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

10. Beyond websites
We build business online
More than 85 million
1. 88.2 million consumers (47% of Internet users)
plan on using online coupons in 2011
2. Searches on Google per minute
3. Tweets per day
4. Mobile searches per day
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

11. Beyond websites
We build business online
More than 500 million
1. Active users on Facebook
2. Songs downloaded through iTunes in 2011
3.Facebook „Like‟ clicks per day
4. Smart phones in the world
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

12. Beyond websites
We build business online
6.5 billion and growing are
1. Images available on Flickr
2. Cell phones in the world
3. Apps downloaded from the iPhone app store
4. The number of mobile web pages on the Internet
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

13. Beyond websites
We build business online
1.5 trillion
1. The total number of web pages on the Internet
2. The number of messages posted to Facebook in 2009
3. Total video views on Youtube in 2010
4. Total number of text messages sent in 2009
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

14. Beyond websites
We build business online
The internet accelerates.
The internet is no longer a new media
The internet is the new economy.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

15. Beyond websites
We build business online
Google Trends on „facebook‟
Source: http://www.google.com/trends?q=faceboo
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

16. Beyond websites
We build business online
•Facebook, blogs, Twitter and customer
reviews are considered the most effective
tactics for mobilizing consumers to talk up
products online.
•(Etailing survey of 117 companies, September 2009)
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

17. Beyond websites
We build business online
Nearly 49% of shoppers have made a purchase based
on a recommendation from a social media channel;
respondents most relied on the following sources
when making a purchase decision: 60.53% user
reviews; 20.48% comparison charts; 15.41% editorial
reviews; 3.58% shared shopping lists.
•(Razorfish, October 2008)
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

18. Beyond websites
We build business online
Google Trends on „twitter‟
Source: http://www.google.com/trends?q=twitter
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

19. Beyond websites
We build business online
Google Trends on „groupon‟
Source: http://www.google.com/trends?q=groupon
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

20. Beyond websites
We build business online
This rapid advancement in technology
has transformed people behavior and has
brought about tremendous disruption to the
media channels that we‟ve known throughout
our lives.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

21. Beyond websites
We build business online
We‟re watching the newspaper industry
struggle.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

22. Beyond websites
We build business online
http://newspaperdeathwatch.com/index.php?s=newspaper+closing+doors
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

23. Beyond websites
We build business online
The next book store
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

24. Beyond websites
We build business online
And TV?
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

25. Beyond websites
We build business online
The music industry has already been struggling
for years.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

26. Beyond websites
We build business online
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

27. Beyond websites
We build business online
The internet is it.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

28. Beyond websites
We build business online
Highly targeted, personalized messaging
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

29. Beyond websites
We build business online
Measurable in real-time
https://www.google.com/analytics/web/#dashboard/Q78PqmvVSmSLsCa6Z0hAiA/a1140542
6w24614917p23059874/
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

30. Beyond websites
We build business online
Consumers are changing their habits. Companies
and retailers must reach customers with the right
message, at the right time, at the right place, using
the right platform.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

31. Beyond websites
We build business online
You are here now to evaluate if you should
transition into a digital world? Does it make any sense
not to take advantage of one of the greatest opportunities:
The internet!!
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

32. Beyond websites
We build business online
We are shifting from a traditional model of
Print
TV
Radio
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

33. Beyond websites
We build business online
And are moving to a fully integrated digital
Ecosystem where everyone has equal opportunities
Interactive TV Mobile Online retail Live reports
Social networks Website News Print
Microsite
Email TV
Digital
Search Events Radio
Billboards
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

34. Beyond websites
We build business online
Our discussions will center around this
ecosystem and key factors
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

35. Beyond websites
We build business online
The web is social and managed by the users.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

36. Beyond websites
We build business online
A social interaction compliments our digital
experiences
Mobile
Online
retail
Interactive Live
TV reports
Social
networks Website
News Print
Digital
Billboards
Microsite TV
Email
Radio
Event
Search
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

37. Beyond websites
We build business online
In this expanding digital ecosystem, being a part of the
digital space is a key component of the marketing
mix. Should you participate?
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

38. Beyond websites
We build business online
Consumer shift to digital is bringing a significant
change to the company environment.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

39. Beyond websites
We build business online
It‟s a fundamental change to our product and
service offering.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

40. Beyond websites
We build business online
It starts with
your website
http://www.gobiggi.com/templates.php
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

41. Beyond websites
We build business online
That can be measured in real-time
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

42. Beyond websites
We build business online
And it‟s changing our approach to business
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

43. Beyond websites
We build business online
We started with the
traditional model:
Office and store
location
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

44. Beyond websites
We build business online
And because
By 2014, 53% of total retail sales
(online and offline) will be affected
by the Web, as consumers
increasingly use the Internet to
research products before
purchasing. (Forrester, March 2010)
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

45. Beyond websites
We build business online
We must participate in the consumer‟s search
http://www.gobiggi.com/templates.php
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

46. Beyond websites
We build business online
These changes take us out of our comfort
zone. Away from what we‟ve known.
But it opens up incredible opportunities to
innovate, to engage customers in new ways,
and to drive real and fast
business growth.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

47. Beyond websites
We build business online
It‟s an exciting time to be in this business.
and the truth is
Today, There is no other way to stay in business.
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

48. Beyond websites
We build business online
Would Your Business Go Down if
The Internet Goes Down?
Have no email
No websites to interact
No phone
No office network
No work!
Because people are online 24x7
Copyright 2012 Cbil360.com . Website design company. All rights reserved.

49. Beyond websites
We build business online
Have a successful day
Jay H. Ben Avner jba@cbil360.com
Copyright 2012 Cbil360.com . Website design company. All rights reserved.