1. Home Sale Strategy
Matt Broyles
770.572.6868
matt.broyles@metrobrokers.com
Over 1,000 Sales in 18 years
Top 25 Company Agent out of over 1,800 Agents
Experienced in Buyer and Seller Markets
Experienced in Distressed and Non-Distressed Sales

2. OFFICE LOCATIONS
Find BHGRE Metro Brokers all over metro Atlanta and north Georgia.
EVERYTHING
Dalton
Blue Ridge Blairsville
Clayton
AND THE
KITCHEN
Ellijay
Dahlonega
Helen
enie
nt
SINK!
Conv - Stop
Calhoun Jasper
One ping!
Gainesville Shop
Canton
Cumming
Cartersville Alpharetta Buford
Woodstock
Winder
Marietta Duluth
Dallas Lawrenceville
Smyrna
Tucker
Douglasville Lithonia
Conyers
East Point
Stockbridge
Carrollton Covington
McDonough
Newnan
Peachtree
City
404.843.2500 metrobrokers.com
Each Firm is Independently Owned and Operated
REAL ESTATE. FINANCIAL. INSURANCE. TITLE/CLOSING SERVICES.

3. our clients
Survey after survey has told us that
want everything they need for their real
estate transaction in one location and they are
more satisfied with their real estate experience
when they receive it.
~ Kevin Levent, President & CEO
Better Homes and Gardens Real Estate Metro Brokers
REAL ESTATE Services Mortgage Services
• arket share growth: Better Homes and
M
Gardens Real Estate Metro INSURANCE Services title/closing Services
Brokers is the largest
real estate company • The right programs: We have a wide
in Georgia with more variety of loan programs to fit your needs.
than 1,800 sales Our friendly, helpful loan officers shop
associates. We've lenders for the best rates depending upon •
Get the best rate without shopping
been the fastest each borrower’s unique situation. around: Rates vary widely among •
Metro Law Group conducts all closings
growing real estate • Local service: Our ability to process and insurance carriers depending on your zip for Metro Title Trust. With more than 30
company in metro underwrite loans locally provides you code, your claims history and other years of experience, this well-established
Atlanta for the past 10 years. BHGRE with better service and gets you to the factors. Our agents know which insurance Atlanta firm specializes in residential and
Metro Brokers also has the distinction of closing table faster. carriers offer the best rates based on commercial real estate closings. They are
being the largest Better Homes and each person’s unique situation. known for their honesty and integrity.
Gardens® Real Estate franchise in the • Reliable preapprovals: A preapproval
letter from your consultant is our •
Top rated insurance companies: We •
Convenience: Closings are conducted in
world. represent only the best A-rated insurance
agreement to lend you up to a specified the familiar surroundings of a BHGRE
• arket coverage: We cover the 22
M amount to purchase a home, subject to carriers – your assurance of quality Metro Brokers branch office so the
county metro Atlanta region, north certain conditions. This indicates that service should a claim occur. homebuyer feels comfortable and at ease.
Georgia and beyond with 25+ state-of-the- your financing is already lined up.
art sales offices. •
Accessibility: Agents and homebuyers
• Service and accountability: BHGRE can review closing documents or check
• nparalleled marketing: A multi-media
U Metro Brokers customers are assured of the status of their closing through an
approach to marketing includes avenues responsive service because we work online, password-protected network that
like our award-winning website featuring together with your sales associate to can be accessed from any computer with
Atlanta’s largest database of homes for make this convenient and simple for you. an internet connection.
sale; our unique billboards; and our Super
Sunday open house marketing. •
Insurance before you close: Metro •
Timeliness: More
Brokers Insurance delivers policies to the than 99 percent of
closing table so you can close on time. Metro Title Trust
•
Discounts for multiple policies: When closings occur
you purchase multiple policies for your on time.*
home, auto or other personal property,
you will receive valuable discounts.
A Georgia Residential Mortgage Licensee #5892 NMLS #163853
5775-D Glenridge Dr., Suite 200, Atlanta, Ga. 30328 *When loan packages received from lender 24 hours before closing.

4. Have you seen your Metro today?
Billboards with brightly lit neon
lettering are placed along
Atlanta's most heavily traveled
interstates.
internet mobile magazine billboards
We reach more than 20,000 ANYONE can access our website We are part of a brand that EVERY DAY with our strategically placed billboards,
potential homebuyers every and listing search ANYWHERE reaches millions of consumers we reach more than 1 million drivers.
WEEK on our website. with our mobile site. EVERY DAY through Better Our billboards can be seen on major interstates around metro
Visitors to our website
Visitors are able to browse more than Our mobile site has it all: Detailed property Homes and Gardens® magazine. Atlanta—day and night. The lighted display advertises the number of
can set appointments
to view homes, apply 100,000 listings on our award-winning site. searching, agent lookup and even directions homes for sale on our award-winning site and the number is updated daily.
The Better Homes and Gardens name
for a mortgage No other site has every metro Atlanta listing, to our many office locations in and around
and much more. has been a staple of American life since
not even Realtor.com. metro Atlanta. Visitors can even search for its inception in 1924. Today, the magazine BHGRE Metro Brokers reaches more
Find BHGRE Metro Brokers on Facebook nearby properties for sale or rent based on
and Twitter, or read our latest blog entry. their phone's GPS location.
alone boasts a circulation of 7.6 million and Atlanta area homebuyers EVERY DAY than
a readership of nearly 40 million.
The site shows the price, all property We are building on a brand deeply any other real estate company.
facebook.com/metrobrokersatlanta photos and details as well as maps, directions committed to a greater quality of life for
and our phone number. individuals, families and communities - a
twitter.com/metrobrokers brand that reaches one in five American
homes.
metrobrokersblog.com

5. Nowhere else can BUYERS find
your listing on more websites
Find BHGRE Metro Brokers’ listings on more than 2,000 websites, including:
ajchomefinder.com
homes.com overstock.com
realestate.aol.com
hotpads.com
propbot.com
bhgrealestate.com
investorloft.com
Realtor.com
cyberhomes.com landwatch.com
relocation.com
dothomes.com military.com
Trulia.com
enormo.com
myrealty.com
vast.com
The Site For
frontdoor.com oodle.com realestate.yahoo.com
HOMES
homefinder.com openhouse.com Zillow.com
5775-D Glenridge Drive, Second Floor, Atlanta, Georgia 30328
Telephone: 404.843.2500 / Website: metrobrokers.com metrobrokers.com
Each Firm is Independently Owned and Operated.

6. Your Online Guide to North Georgia Atlanta Real Estate More Atlanta
than NOrth Georgia
Homes Online
Showing Time Info on the go Page Views: 700,000 per week
Show more houses, sell more houses! The mobile version of The
Unique Visitors: 20,000 per week
Buyers can schedule an appointment on- metrobrokers.com makes it easy for Numbers
Average Visitor Session Length: 9 minutes
line to see a listing, and Showing Time potential homebuyers to view
According to Google Analytics website traffic analysis.
captures the leads. properties for sale or rent right from
their mobile phone. Home Services
• Search all listings for sale or for rent Buyers can apply
for a mortgage Real Estate Tips
in metro Atlanta and north Georgia Quick Search and get a quote Articles and videos provide
• See listing details such as all home Buyers can begin their on homeowner’s helpful advice for every
search for properties insurance.
photos and map/directions step of the real estate
for sale or for rent right
process; from buying and
• Find nearby listings for sale or rent away, as well as find
selling to making your
based on your phone’s GPS location foreclosures.
house a home.
• Contact an agent to request more Open House Search
information on a listing Visitors can search for open houses in
their area with a complete list of
• Find a Better Homes and Gardens property details.
BHGRE Metro Brokers is Real Estate Metro Brokers office
more responsive than other brokers.
Listings Updated Daily
The only site with all Atlanta area
LeadRouter
homes for sale; see the number
LeadRouter is a change daily.
state-of-the-art system that allows sales
associates to respond to online inquiries
My Metro
in minutes by sending the leads directly
Buyers can save their favorite
to the associate’s cell phone. listings and receive email
alerts whenever there are new
Internet Response TeamSM listings that meet their search
criteria.
Our Internet Lead
Managers are ready
to assist buyers
seven days a week and can put them in Bookmark metrobrokers.com on your
touch with a sales associate who can phone today!
fulfill their needs.

7. bhgrealestate.com

8. QR Code Yard Signs
Scans of QR codes have increased by
810% in the past year. Get the most
from this powerful new technology!
Buyers can view property details and photos, and
contact the listing agent directly from their phone.
How it Works
Add a QR Code sign to your yard.
Potential buyer scans the code from your sign
with their mobile phone.
Buyer is directly connected to your home’s
listing details page on metrobrokers.com.
Ask your Better Homes and Gardens Real Estate
Metro Brokers agent for more information!
404.843.2500
www.metrobrokers.com
Each Firm is Independently Owned and Operated.

9. Networking
 Personal database
 Professional agent network
 Social Networking
 Metro Brokers Blog

10. Multiple Listing Services
 First MLS
 Georgia MLS

11. Showing Activity
Instant Email Notification and
Feedback of Showings Or
Previews

12. SHOWING FEEDBACK REQUEST
Do not reply to this email, please click the button or link below to provide feedback.
Hello Matt,
Thank you for viewing the property located at 4254 Smithsonia Court on 9/12/2012 11:36:00 AM. Please take
a moment and let us know what you and your client's thoughts are about the property. We respect your
professional opinion and hopefully we can return the favor. Click the button or link below to answer a few
questions about the property.
Do not reply to this email, please click the following link to provide feedback.
Feedback Request Link: http://www.securedclientlogin.com/feedback-response-739967.html
*If your email does not support links, please cut paste the link into your browser and click GO.
Sincerely,
Matthew Broyles

13. Matthew Broyles - Feedback Request Survey
Better Homes and Gardens Real
Estate Metro Brokers
Matthew Broyles
(404) 843-2500
matt.broyles@metrobrokers.com
Number of Images: 8
Link to Virtual Tour and Flyer Additional Information on Property
Questions and Answers for Matt Broyles @ Better Homes and Gardens Real Estate
Did your buyers like the property?
Yes
No
Other:
What did you think of the price compared to the other homes?
You can get a better home for the same price
You can get a better home for less
You can get a comparable home for less
Other:
Are they considering a second showing?
Yes
Possibly
No
Other:
Are they considering making an offer?
Yes
Possibly
No
Other:

14. Rate the exterior
Well maintained
Average
Poor
Other:
Rate the interior
Well maintained
Average
Poor
Other:
Rate the location
Above average
Average
Below average
Other:
Your Buyer's Response?
Just started looking
Not the right house
Home was priced too high
Home did not show well
Other:
Have your buyers made an offer on another home?
Yes
No
Other:
So that I can help my Seller by doing a comparison what was the address of the property?
Why did they choose that home over this one?
Additional comments
Private Comments for the Listing Agent, Matthew Broyles

15. Additional Comments
Subm it Feedback
*If nothing happens after you click the Submit Feedback button, please scroll up and make sure you did not miss any questions.

16. Fast Facts
E stablished in 1979, Metro Brokers, Inc. is Atlanta’s largest regional
residential real estate company.
Relocation Services
Assisting corporations and their transferees, individuals and families with
• Locally owned and operated the unique challenges of relocating.
• Kevin Levent, CEO and President and company veteran of 20+ years • Award winning relocation department that has more than 200
• Largest Better Homes and Gardens® Real Estate franchise in the combined years of experience
world • Providing destination services, network referrals, relocation kits,
• Atlanta market share growth leader since 2000 personalized Atlanta area tours, corporate marketing and personal
• 2011 real estate sales volume of $905 million move consultants
• 25 offices throughout metro Atlanta and the north Georgia region • School guides with test scores, student-teacher ratios and more
• More than 1,800 full-time sales associates • Schedule appointments to see properties online with Showing
• Centralized phone numbers to serve every office Time®
• Corporate communications center provides 24-hour, 7-days a week
access to sales associates
• metrobrokers.com: Local and national award-winning website New Home Services
• Corporate advertising: Newspaper, Internet, outdoor billboard and Providing new home sales and marketing services to builders, developers
magazines and sales associates with projects ranging from suburban master-planned
• Distinctive Collection: A special marketing program designed communities to intown infill developments.
specifically for upscale homes listed in the top 10% of their
• Pre-community visioning and planning
surrounding market
• Market research
• Commercial real estate division ranks in the top 30 in metro Atlanta
• Community marketing strategy and branding
• Business brokerage division: Assists buyers and sellers of small
• In-house advertising and public relations agency
businesses
• Corporately-funded marketing budget
• The Real Estate Academy has grown to be the largest broker-owned
• On-site sales center design and merchandising
real estate school in Georgia
• Experienced new home sales specialists
Financial Services Better Homes and Gardens® Real Estate
• The right loan program: We have a variety of
The Better Homes and Gardens name, owned by Meredith Corporation,
loans to fit your needs
has been a staple in American life ever since 1924. The brand represents
• Great rates: We shop lenders for the best rates depending on each
a true passion for the home with a deep commitment to homeownership
person’s unique situation
that builds quality of life for individuals, families and communities.
• Local service: Our ability to process and underwrite loans locally
Better Homes and Gardens Real Estate is an international real estate
provides you with better service and gets you to the closing table
brand that delivers a full-service value proposition that engages the
faster
best technologies to meet the needs of homebuyers and sellers of every
• BHGRE Metro Brokers customers are assured of responsive service
generation.
because our loan officers work for the same company
• Better Homes and Gardens magazine boasts a circulation of 7.6
million, a readership of nearly 40 million and holds the largest
Insurance Services database in the US with 80 million consumers
• The best insurance rates with no shopping • Realogy, the parent company of Better Homes and Gardens Real
around Estate, has approximately 14,300 offices and 253,000 sales
• Choose from the nation’s top rated insurance carriers associates doing business in 101 countries around the world
• Discounts for multiple coverages • Approximately one in four U.S. homes bought or sold in a brokerage-
• Policies delivered to the closing table related transaction involves a Realogy brand-affiliated brokerage
• Affiliated with Cartus, the premier provider of outsourced corporate
Closing Services relocation services in the United States, which assists in the
transfer of employees of nearly half of the FORTUNE 50 companies
• Timely closings conducted in a BHGRE Metro • National advertising and web presence
Brokers branch office convenient to the
homebuyer
• Online, password-protected network for reviewing closing
documents and closing status online
• Closings conducted by one of Atlanta’s most respected law firms

17. Relocation Services Real
 Primary broker in Cartus Weichert
10%
Living
7%
network
 Cartus is the world’s largest Sirva
10%
relocation company
 Handles more corporate
relocation than the next 4
closest competitors combined
Prudential
 Over 800 companies are 16%
Cartus
represented by Cartus 57%
Market Share – Top 5 Companies

18. Relocation Corporate Client List
3M Corporate Relocation Services JC Penny
Abbott Labs (CRS) John Deere
Accenture (HRO) Corrigan Relocation Johnson Johnson
ACS (HRO) Cross Country Relocation Johnson Controls (JCI)
Adecco (HRO) Crown Relocation Johnson Industries
Adminstaff (HRO) Crye-Leike Relocation Kia
ADP (HRO) CSX Transportation Kimberly-Clarke
Advantech (HRO) Dell K-Mart
AECC Deloitte Touche Kodak
AIRES Delphi Automotive Systems Kraft Foods
Alan Tate Relocation Department of Corrections Lending Tree
All Points Relocation Delta Airlines (DCS Relocation) Lexicon Relocation
Altair Global Relocation Direct Relocation Lifestyle Moves
Americorp Relocation DuPont (E.I. DuPont) Lucent Technology
Aon Consulting (HRO) EADS (HRO) Manpower (HRO)
Arinso (HRO) EDS Relocation Marriott Corporation
Astra-Zeneca Pharmaceuticals Excellerate (HRO) McCollough Relocation
ATT Executive Relocation (now McDonald's
BellSouth Sirva) MCI
Bristol Meyers Fidelity Employer SVS (HRO) Mead packaging
Brookfield GRS First Line Mobility Meridian realty
Burnet Relocation Fisher Horner Mobil Oil
Capital Relocation Group Ford Motor Credit Mobility Service International
Car Max Ford Relocation (MSI)
Carolina Relocation Group Forward Mobility Morehouse College
Cartus (formerly Cendant Fragomen Global Motorola
Mobility) General Electric Motors Insurance Corp (MIC)
Ceridian (HRO) General Mills Move Management Center
CGI (HRO) General Motors (Dealerships Moving Station
Chamness Relocation Business Units) National Destination Services
Checkpoint (HRO) Genuine Parts National Equity Relocation
Chevron Gevity (HRO) National Residential, Inc. (NRI)
Choice Relocation Global Relocation Nationwide Insurance
Circuit City Stores GMAC Home Services NCR
CNN GMAC Mortgage NEI Global
Coca Cola Graebel Relocation Nexus Relocation
Coca Cola Enterprises Halliburton Northurp Grumman
Coldwell Banker Relocation Harland Norfolk Southern
Services Heidelberg USA, INC. NRT Relocation
Collaborative Services Hewitt Associates Nu Compass Marketing
Comcap Relocation Home Depot NuCompass Mobility Svcs.
Compaq HomeGain Oaktree Relocation
Convergys (HRO) Home Services Relocation One Source Relocation
Cooperative Resource Services Hughes Electronics Oxford Relocation
Cornerstone Relocation IBM Global Business Services Palm
Corporate Relocation Inc. (CRI) Intel Panasonic
Corporate Relocation Interdiamond Mobility Paragon Decision Resources
Management (CRM) IRS Piedmont Relocation

19. Pierpont/Chase Relocation The Talbot Group
Plus Relocation TIC Global Solutions
PMP Relocation Total Move
Primacy relocation Transfereez
Promisor TRC Global
Prudential Relocation Svcs Turner Broadcasting
RARS (ReMax Allegiance United American Mortgage
Relocation Services) Universal Relocation
Raytheon (All Business units) UPS (United Parcel Service)
Real Living Relocation The Villages Relocation
Realogy Vision Relocation
Realty Executives Wachovia/First-Union
Realty South Relocation Wal-Mart
Refer Yourself Relocation Waste Management
Relo Direct Weichert Relocation Resources,
Relo Dynamics Inc. (WRII)
Relocation by Design WHR Group
Relocation Coordinators Xchanging (HRO)
Relocation Dynamics Inc. (RDI) Xonex
Relocation Partners XRS (Georgia Pacific)
Relocation Plus
Relocation Solutions
Relocation Today
Rental Relocation
Resource Solution Affiliates
(RSAI)
Riverwood International
ROI Corporation
Royal Lepage
RPM
RSM McGladrey Employer Svcs
(HRO)
Runsheimer Relocation
SAAB
Schering Plough
Schuller International
Siemens
Simple Moves (WHR)
Sirva Relocation
South Trust Bank
State Farm
Suddath Relocation
Summit Mobility
Summit Relocation
Swift-Eckrich Inc.
The Global Solution
The MI Group
The Moving Station
The Relocation Center
The Relocation Department

20. Better Homes and Gardens Real
Market Share Totals Estate Metro Brokers

21. Testimonials
We appreciate all you did to get our home sold. We had it listed for with another agent for 153 days and it didn't sell.
We had already moved into another home and this one was costing us money. After meeting 5 other agents, we
choose you to sell our home. You got a contract on our home on only the 3rd showing. We sold our home in just 19
days. And, your commission was less than the agent who didn't sell our home. We plan to recommend you to our
next door neighbor whose home isn't selling either.
Lee Annie Vann
We appreciate you getting our home sold so fast since we were making two mortgage payments and had already
moved out of state. It had been listed with another agent for 6 months and didn't sell. We were recommended to
you by our neighbors who had the same problem as us. Since you got their home sold fast at a great price, we
thought we'd take their recommendation. Since we couldn't make it back to Atlanta it was so easy just to handle the
whole process over the phone. 7 days later, we were under contract. I cannot tell you enough what a relief it is.
Thank you so much.
Joe Chastine
I want to thank you for all your hard work in selling my home as it had been listed with 2 other agents for the
previous 9 months and had not sold. I was skeptical that another agent was going to make a difference as I went
through the process of interviewing more agents before I made a decision to list my home with you. Luckily, I made
the right decision. It is due to your persistence that you got me multiple offers and sold my home in only 17 days. I
would highly recommend you to anyone who wants to move.
Paul Warner
Kirk and I just want to say thank you so much for selling our home for us. As you know, we'd already tried to sell our
home with another agent who never returned our calls and never showed the property. It was a nightmare. With
you, it was a different approach. You wanted to sell our house, had a plan and worked hard for the result we
wanted. You kept in touch with us each week and gave us market updates and candid feedback from the buyers who
saw our home. That did the trick. Soon after we listed with you we got a contract on our home and our worries were
behind us. Thanks again.
Claudia Kirk Stephens

22. Thank you for being the perfect agent for selling my home. I had tried to sell it myself and I kept getting offers that
were well below market value. From our first meeting when you gave me a thorough analysis of the market to the
closing when you were willing to be my Power of Attorney in my absence to sign all the documents, you've been a
fantastic ally. I know that my home wouldn't have sold so fast and for the true value without your constant attention,
analysis and helpful advice. I would tell anybody who needs an agent to pick you and they will be in good hands.
Laura Marshall
Just a quick note to say thanks for getting my home sold. I would not hesitate recommending you for your
professionalism throughout the process. The most impressive parts of your effort is your knowledge of the market,
how your system works and then actually doing it. Thanks again and I hope we'll do it again in the future.
Pete Johansson
We want to thank you again for all your help in getting our home sold. It had been listed with another agent for 6
months with very little interest. After seeing the marketing plan from a few agents, we knew we could feel confident
in choosing you. You found a buyer for our home very quickly and were persistent in following up with them and
convinced them to make an offer on our home. It is due to your persistence that our home sold in just 45 days. We
appreciate everything.
Christy Balsam
I appreciate the job you did in getting my home sold. I had it listed with another agent before you for 5 months and
hardly got any showings. You called me and I decided to list with you after you showed me why it didn't sell. I did
the things you recommended and I couldn't believe it when it sold to the very first buyer who saw it. Your
suggestions worked. I will tell all my family and friends that they have to use you for all their real estate needs.
Noreen Feeley
Thanks again for selling our home. We had it listed with another agent for 5 months and it didn't sell. After talking to
a few agents, we decided to list with you. Your suggestions worked and we sold in 17 days. We are very happy now
and can move forward in our lives. We will tell everybody we know about you.
Ron Gebhard
Thanks for selling our home. It was listed with another agent for 3 months and we got a ton of interest but no offers.
After speaking with a number of agents, we picked you. Fortunately, we made the right decision. You solved our
problem and handled every detail quickly. After only 21 days working with you we've moved to Los Angeles and are
pursuing our dream. We are grateful for your help and wish you the very best in the future.
Dan Terri Lapwing
I want to thank you for all your guidance in helping me purchase my home. You were a strong negotiator and got
me the best deal I could get. And, I appreciate your knowledge of mortgages and the best way to save me money.
You looked out for me and made sure that I was doing the right thing. Thanks for being my advocate. I won't
hesitate recommending you for your knowledge, experience and commitment to my home purchase.
Larry Scott

23. I appreciate all your efforts in selling my home. I tried to sell it on my own and got nowhere. I decided to go with
you because I knew you'd be as persistent selling my home as you were with listing it. You were the most persistent
of all the other agents that contacted me. Your persistence paid off and my home sold in only 20 days at full price.
I'm happy with the results and am excited that I can move to the beach. Yeah!
Debbie Davis
Thanks for getting my home sold. I had it listed with another agent for 6 months and got nowhere. And, I barely
ever heard from them. I was frustrated to say the least. You called me when my listing expired and I listed with you
because you were confident and showed you cared. My house started getting shown immediately and we got a
contract in just 19 days. I wish I would've listed with you in the beginning. Now I can move to my home in the
mountains and fulfill my dream. I would be happy for you to use me as a reference.
Paula Fleming
Thank you for getting my home sold. I had tried to sell it on my own and didn't get any offers. You came out and I
decided to let you take it over. I had already bought another home at the lake and was losing money making two
mortgage payments. I appreciate you getting it sold fast and saving me money. I would suggest you to anyone who
wants to buy or sell a home.
Chad Hodge
I appreciate all your patience and help in getting my home sold. I had it listed with another agent for over 6 months
and the marketing failed. Then, I listed with another agent and knew I made the wrong decision, again. You came
out to see me, were candid and gave me the truth. I trusted that you could solve my problem and in 19 days you got
3 offers on the home, the same day. To say the least, I'm ecstatic that you were able to sell my home and help me
find the perfect the perfect new home for my family.
Lashawn Maxwell
I'm so happy you got my home sold. I had it listed with another agent for 4 months and it didn't sell. You called and
called and I decided to give you a chance. Sure enough, we shortly got a contract on the home in 78 days. I
appreciate you discovering through the feedback why I wasn't getting offers and what my options were to resolve it.
I would highly recommend you to everyone who is planning to sell or buy a home.
Winston Peak
I wanted to tell you what a great job you did in getting my home sold. Our home was listed over 6 months and was
failing the marketing process. We liked your knowledge of the market and your strategy so we listed with you. You
gave us the truth on all the feedback from the showings and instead of doing the same thing over and over again,
you gave us options on what to do to sell our home. It worked. We were able to get our home sold quickly in just 45
days. Now we can retire and play more golf. Best of luck to you in the future.
Dick Tempest

24. Thank you for selling my home. It was frustrating watching other homes sell in my neighborhood while mine sat
there for over 3 months. I'm glad I listed with you after meeting the other agents. You stayed in touch with me each
week, kept me informed about the market and gave me all the feedback from the showings. In just 25 days, the
problem was solved. I've had a great experience working with you and will tell all my family and friends about you.
Thanks again.
Geneva White
We can never thank you enough for getting our home sold. As you know, we had it listed with an agent for 326 days
who did a lot of radio and television advertising guaranteeing our home would sell or they would buy it. Obviously, it
was a gimmick that we fell for. And, they didn't buy it after their marketing failed. We got no attention and rarely
spoke to them again after the home was listed. We wanted an agent that would focus on us and not treat us like a
number. Shortly after listing with you our home sold. We are so grateful that you took such good care of us.
Luis Neira
You did a great job selling my house. It had been on the market with 2 other agents for almost an entire year and I
got no offers. You kept in touch with me each week, gave me great feedback from the showings and I was able to
sell my home in only 35 days. Amazing! I wish I could've had you from the start and I wouldn't have had to struggle
with all the uncertainty of knowing if and when my house would ever sell. I appreciate all your hard work. You're the
best!
Monika Teague
We are sending you card to say thank you for getting our home sold so we can be close to our family. We're pretty
much settled in now and appreciate everything being so easy. Let Ruth know that we appreciate all her guidance
behind the scenes to facilitate a smooth closing, too. We will highly recommend you to anyone who wants to move.
Talk to you soon.
Honey Bill Reese

25. - What It Really Takes to SELL a Home -
MOTIVATION
DETERMINE MOTIVATION Listing Property
MARKET PRICE to Sell Agreement PREPARATION
ACTIVE MARKETING CAMPAIGN
Active Every Sign Call Maximize Buyer's Agent Buyers Agent Continuous INVENTORY
Marketing Followed Up Buyer Leads Exposure Feedback Mkt Analysis MANAGEMENT
CONTRACT NEGOTIATIONS
Verify Buyers COMPUTE REVIEW COUNTER OBTAIN OPEN Higher Closing
Borrowing Ability NET Receipts OFFER OFFER (s) Signatures ESCROW Ratio!
COMPLETE TRANSACTION MANAGEMENT
FINANCING CLOSING TITLE PROPERTY DISCLOSURES
Verify Strategy Signatures Easements Inspections Property Control Buyer
VOE / VOD / VOF Statement of ID PR Review Report Taxes Expectations
Hazard Insurance Amendments CCR's REVIEW Lead Paint
Appraisal Review Costs HOA Follow Up Hazards Minimize
Draw Loan Docs Loan Docs Title Docs SIGN OFF Assessments Liability
CLOSING POSSESSION
7 Day Alert! Walk Through Contingency Closing Funds Possession CLOSING MAXIMIZE Your
Proceeds
AFTER SALE FOLLOW UP
Closing Statement Title Policy Closing Details Miscellaneous REFERRALS

26. - What It Really Takes to BUY a Home -
BUYER QUALIFICATIONS
Home Buying Loan Buyer
Overview Pre-Approval Pledge
PROPERTY SELECTION
Housing Purchase Property Property Price CMA WRITE
Requirements Strategy Selection Tour Analysis OFFER 15+
CONTRACT NEGOTIATIONS
Cover Package Delivery Obtain All
OFFER ACCEPTED
Letter Offer Presentation Signatures 25 +
COMPLETE TRANSACTION MANAGEMENT
FINANCING CLOSING TITLE PROPERTY Miscellaneous Minimize
Strategy Instructions Review Inspections Disclosures Liability
Verifications Statement of ID PR Review Report Notifications
Hazard Insurance Amendments CCR's Repair Request Legal Compliance
Appraisal Comps Review Costs HOA Repairs Coordination Maximize
Draw Loan Docs SIGN LOAN DOCS Title Documents Follow Up Negotiations Investment
CLOSING POSSESSION
7 Day Alert! WALK THRU Coordination Buyer Funds Lender Funds RECORDING 50+
AFTER SALE SUPPORT
Closing Docs Title Insurance After Sale Items Miscellaneous REFFERALS

31. Today’s Market Choices
Location
Price Condition
.

32. Housing Price Factors
Supply Demand
(Actives) (30 Day Pendings)
Home
Pricing
Distressed
Perception
(Media, Pros Clients)
Properties
(Pre F/C, Bank Owned Vacants)

33. Market Velocity Wheel
12
11
1
10
2
Weak Market Seller's Market
- Rising Foreclosures - Rising Prices
- Prices May Decline - Faster Market Times
- Longer Market Times - Lower Inventory
- Price is Major Factor - Ads Open Houses
9 3
Buyer's Market Balanced Market
- Value Buyers - Prices Steady
- Softer Prices - Inventory Changing
- More Homes Expire - Mixed Market
8 4
7 5
6

34. Chasing the Market
Appraised 4/2009 for $700,000
Listed $820,000 for 263 days -
expired
Relisted 3/2010 for $775,000 –
expired after 363 days – Comps now
support a value
Reduced to $675,000 of $625,000
Still active 100+ days later

35. 20% Mortgage Interest Rate History
1971 - Present
18%
16%
14% 41 Year Average
30 Year Average
8.74%
12% 8.29%
20 Year Average
6.76%
10 Year Average
10%
5.64%
2 Year Average
8%
4.35%
6%
4%
2%
SOURCE: PRIMARY MORTGAGE MARKET SURVEY - FREDDIE MAC
0%
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011

36. Sales Price Vs Mortgage Interest Rates
Today
Interest Rate 4.00% 5.00% 6.00% 7.00% 8.00% 9.00% 10.00% 11.00% 12.00% 13.00%
Market Price $400,000 $341,095 $305,280 $275,441 $249,548 $227,538 $208,620 $192,403 $178,006 $165,613
PI $1,526 $1,526 $1,526 $1,526 $1,526 $1,526 $1,526 $1,526 $1,526 $1,526
Loan $320,000 $284,246 $254,400 $229,534 $207,956 $189,615 $173,850 $160,336 $148,338 $138,011
Pct Down 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
Down Payment $80,000 $56,849 $50,880 $45,907 $41,591 $37,923 $34,770 $32,067 $29,668 $27,602
$450,000 14%
$400,000 12%
$350,000
10%
$300,000
$250,000 8%
$200,000 6%
$150,000
4%
$100,000
2%
$50,000
$0 0%
Market Price Interest Rate

37. Inflation
This chart shows the explosive growth of the Money Supply in relation
to Total Population over the last four years:
350,000 $9,000
$8,498
314,067 $8,000
300,000
301,903
$7,000
250,000
$6,000
211,857
200,000 $5,000
150,000 149,829 $4,000
$2,817
$3,000
100,000 102,585
$2,000
50,000
$381 $1,000
$51 $213
0 $0
When the Money Supply keeps pace with Total Population, prices remain stable,
But when the Money Supply increases faster than the Total Population, there is
more money chasing a limited number of goods that results in ‘rising prices’. The
huge ‘growth’ in the money supply is the underlying and root cause of inflation.
1918: $ 51 in circulation for every person in America.
1946: $ 213
1974: $ 381
2008: $ 2,817
2012: $ 8,498
US Total Population (Source: US Census Bureau)
Money Supply (Source: Federal Reserve Bank of St Louis).

38. Mortgage Rates to Inflation
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
1974
1965
1967
1969
1971
1973
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1995
1997
1999
2001
2003
2005
2007
Inflation Mortgage Rates
Interest rates average 2.4% above the rate of inflation

39. Foreclosures 1,444
Short Sales
1,934
Vacant 5,535
Active 20,060

40. 6,000 100%
99%
5,000 4,822
4,499 98%
4,067 97%
4,000
3,529
96%
95.8%
3,000 95%
95.9%
94%
94.2%
2,000
93.9% 93%
92%
1,000
91%
0 90%
July 2009 July 2010 July 2011 July 2012
Closed L/S Ratio

41. Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Avg
Total Actives 31,950 30,454 29,085 29,085 26,222 23,468 23,363 22,726 23,314 22,471 22,142 20,953 20,060 25,023
Pendings (Last 30 Days) 5,096 5,335 4,663 4,161 3,728 3,472 4,176 4,793 5,296 5,174 5,391 5,026 4,712 4,694
Market Velocity 188 171 187 210 211 203 168 142 132 130 123 125 128 163
Expired / Cancelled 4,136 4,369 4,223 3,717 3,463 4,373 3,068 3,174 2,834 2,501 2,413 2,516 2,476 3,328
Expired / Cancelled 81% 82% 91% 89% 93% 126% 73% 66% 54% 48% 45% 50% 53% 73%
Interest Rate (30 Yr Fixed) 4.80% 4.55% 4.40% 4.41% 4.35% 4.29% 4.24% 4.21% 4.28% 4.21% 4.10% 3.99% 3.90% 4.32%
Market Velocity 6.3 5.7 6.2 7.0 7.0 6.8 5.6 4.7 4.4 4.3 4.1 4.2 4.3 5
HOMES sold per day 170 178 155 139 124 116 139 160 177 172 180 168 157 156
HOMES sold LAST 6 MONTHS 31,519 32,183 31,210 30,179 28,521 26,455 25,535 24,993 25,626 26,639 28,302 29,856 30,392 28,570
HOMES sold NEXT 90 DAYS 15,288 16,005 13,989 12,483 11,184 10,416 12,528 14,379 15,888 15,522 16,173 15,078 14,136 14,082
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12
Expired / Cancelled 4,136 4,369 4,223 3,717 3,463 4,373 3,068 3,174 2,834 2,501 2,413 2,516 2,476 3,328
Pending 5,096 5,335 4,663 4,161 3,728 3,472 4,176 4,793 5,296 5,174 5,391 5,026 4,712 4,694
PerCent 0.81 0.82 0.91 0.89 0.93 1.26 0.73 0.66 0.54 0.48 0.45 0.50 0.53 0.73
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12
Market Velocity 188 171 187 210 211 203 168 142 132 130 123 125 128 163
Expired / Cancelled 81% 82% 91% 89% 93% 126% 73% 66% 54% 48% 45% 50% 53% 73%
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12
HOMES sold per day 170 178 155 139 124 116 139 160 177 172 180 168 157 156
Market Velocity 188 171 187 210 211 203 168 142 132 130 123 125 128 163
Expired / Cancelled 81% 82% 91% 89% 93% 126% 73% 66% 54% 48% 45% 50% 53% 73%
5% -9% 9% 12% 1% -4% -17% -15% -7% -1% -5% 2% 2%

42. 70,000 600
525
516
60,000
500
468 454 468
422 410
50,000 400
389389 400 400
384 387
372 383
364 358
359 361
40,000 343 348
338
320 327
317 319
313 317
304 308
339 302 300
288 291
276 271 272 275
263 258 269
261 267 266
260
30,000 255 257
238 235
223 218 218 218
211 214 211
210
202 199 204 205 201 203 200
197 192 187
190
180
235 183 188
20,000 177
Buyer's Ma rk et 162174 178 193
176 179171 168
163 157 165 167
157
142
132
128
130125
123
100
10,000
Seller 's Market
0 0
Dec-03
May-04
Nov-04
May-05
Nov-05
May-06
Nov-06
May-07
Nov-07
May-08
Nov-08
May-09
Nov-09
May-10
Nov-10
May-11
Nov-11
May-12
Jul-04
Sep-04
Jul-05
Sep-05
Jul-06
Sep-06
Jul-07
Sep-07
Jul-08
Sep-08
Jul-09
Sep-09
Jul-10
Sep-10
Jul-11
Sep-11
Jul-12
Mar-04
Mar-05
Mar-06
Mar-07
Mar-08
Mar-09
Mar-10
Mar-11
Mar-12
Jan-04
Jan-05
Jan-06
Jan-07
Jan-08
Jan-09
Jan-10
Jan-11
Jan-12
Total Actives Pendings (Last 30 Days) Market Velocity

43. 2,000
3,000
4,000
8,000
1,000
5,000
6,000
7,000
0
Dec-03
Mar-04
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
PENDING VS. FAILED
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
0
2000
4000
6000
8000
10000
12000

44. 2,000
4,000
6,000
0
8,000
12,000
10,000
Dec-03
Mar-04
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Pending
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
PENDING VS. FAILED
Sep-08
Dec-08
Expired / Cancelled
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
PerCent Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
0%
50%
100%
150%
200%
300%
350%
400%
250%

45. 100
200
300
400
500
600
0
Dec-03
Mar-04
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
Jun-07
Sep-07
Dec-07
Expired / Cancelled
Mar-08
Jun-08
Sep-08
Dec-08
Mar-09
Jun-09
Sep-09
Market Velocity
Dec-09
Mar-10
Jun-10
Sep-10
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
0%
50%
100%
200%
250%
300%
350%
400%
150%

46. 200
300
400
500
600
100
0
Dec-03
Mar-04
Jun-04
Sep-04
Dec-04
Mar-05
Jun-05
Sep-05
Dec-05
Mar-06
Jun-06
Sep-06
Dec-06
Mar-07
HOMES sold per day
Jun-07
Sep-07
Dec-07
Mar-08
Jun-08
Sep-08
Dec-08
Expired / Cancelled
Mar-09
Jun-09
Sep-09
Dec-09
Mar-10
Jun-10
Sep-10
Market Velocity
Dec-10
Mar-11
Jun-11
Sep-11
Dec-11
Mar-12
Jun-12
0%
50%
100%
150%
200%
250%
350%
400%
300%

47. $300,000 99%
97.9% 98%
$250,000 97.8% 97.7% 97.8%
97.6%
97%
96.7%
$200,000
96%
95.2%
$150,000 95%
94.7%
94.0% 94%
$100,000 93.6%
93.4%
93%
$224,840
$231,603
$239,871
$254,779
$260,723
$265,732
$230,617
$197,562
$199,258
$176,326
$178,821
$50,000
92%
$0 91%
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Sales Price Sold Ratio

48. $300,000 80,000
70,000
$250,000 67,422 68,256
59,798 60,000
57,218
$200,000
52,485 54,195
50,000
48,288 48,846
45,992 44,752
$150,000 41,470 40,000
30,000
$100,000
20,000
$224,840
$231,603
$239,871
$254,779
$260,723
$265,732
$230,617
$197,562
$199,258
$176,326
$178,821
$50,000
10,000
$0 0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Sales Price Annual Sales

49. $300,000 6,000
5,542 5,610
$250,000
4,915 5,000
4,703
4,454
4,314
$200,000 3,969 4,015 4,000
3,780 3,678
3,408
$150,000 3,000
$100,000 2,000
$224,840
$231,603
$239,871
$254,779
$260,723
$265,732
$230,617
$197,562
$199,258
$176,326
$178,821
$50,000 1,000
$0 0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Sales Price Sales / Month

50. $300,000 120
$250,000 100
94 96
87 89
85
$200,000 81 80
78 78 78 77
74
$150,000 60
$100,000 40
$224,840
$231,603
$239,871
$254,779
$260,723
$265,732
$230,617
$197,562
$199,258
$176,326
$178,821
$50,000 20
$0 0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Sales Price DOM