A distillation of guidance on how to market your business effectively whether online or offline. Applicable to any business at any time. Find out more about Bruce at http://OnlineMarketingForBusiness.co.uk

1. SMART MARKETING
PRINCIPLES
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

2. 1. Starting
Point
If you have..
LEADS
You can make..
SALES
..resulting in..
PROFIT
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

3. 1. Starting
Point
If you have.. Provided that you:
LEADS
Build a:
You can make.. RELATIONSHIP
SALES
AND
..resulting in..
Offer a:
PROFIT
UNIQUE EXPERIENCE
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

4. 2. The Relationship
 Meet
 Know
 Like
 Trust
People buy from People: who they trust
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

5. 3. Repeat Customers
 Attract customers (convert from leads into customers)
 Make them HAPPY customers (relationship +
unique experience)
 Convert them to REPEAT customers
(easiest, most profitable)
= PROFITABLE RECURRING INCOME
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

6. 4. Have A Plan
First comes thought; then organization of
that thought, into ideas and plans; then
transformation of those plans into
reality. The beginning, as you will
observe, is in your imagination.
Napoleon Hill: Think & Grow Rich
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

7. 4. THE 6 ‘P’s IN
PROFIT
 PLAN
 PRIORITISE Product creation
 PRODUCE
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

8. 4. THE 6 ‘P’s IN PROFIT
 PLAN
 PRIORITISE Product creation
 PRODUCE
 PUBLISH
 PARTICIPATE Marketing
 PROMOTE
= PROFIT!
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

9. 5. STRATEGIC
Planning
 Mission – What is your big picture?
 Objective – Define your targets
 Strategy – How?
 Tactics – Be specific
 Infrastructure – Sites, services,
 Competencies – DIY? Outsource?
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

10. 6. The Sales Funnel
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

11. 7. Use the Sales Funnel
Frontend
1000 x £27 = £27,000
Front End
1,000
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

12. 7. Use the Sales Funnel
Frontend
1000 x £27 = £27,000
Front End
1,000
Upsell 1
100 x £97 = £ 9,700
Upsell 1 (100)
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

13. 7. Use the Sales Funnel
Frontend
1000 x £27 = £27,000
Front End
1,000
Upsell 1
100 x £97 = £9,700
Upsell 1 (100)
Upsell 2 (10) Upsell 2
10 x £497 = £4,970
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

14. 7. Use the Sales Funnel
Frontend
1000 x £27 = £27,000
Front End
1,000
Upsell 1
100 x £97 = £9,700
Upsell 1 (100)
Upsell 2
Upsell 2 (10) 10 x £497 = £4,970
Total = £41,670
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

15. 7. Use the Sales Funnel
Frontend
1000 x £27 = £27,000
Front End
1,000
Upsell 1
100 x £97 = £9,700
Upsell 1 (100)
Upsell 2
Upsell 2 (10) 10 x £497 = £4,970
Total = £41,670
+64.7% from the same traffic
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

16. 8. Start at the ….
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

17. 8. Start at the ….
………………..END
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

18. 8. Start at the ….
………………..END
Plan & produce the whole cake
first before you start selling slices.
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

19. 8. Start at the ….
………………..END
Plan & produce the whole cake
first before you start selling slices.
Easier, quicker and cheaper to provide
slices from a cake than to build a cake from
slices.
Building your business in bits
diverts your effort from marketing.
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

20. Smart Marketing
Principles
1. Leads - sales – profit
2. The relationship + the experience
3. Building – happy, repeat customers
4. Have a Plan
5. Have a Big, Strategic Plan!
6. Understand the Sales Funnel
7. Use it!
8. Start at the …End
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

21. Remember
It’s not about you..
..it’s about your customer.
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244

22. Questions
Your partner for online marketing:
© Bruce Bird | Internet Business Solutions | www.OnlineMarketingForBusiness.co.uk | Tel: +44 (0)1924 459244