This presentation reviews some of the tools and methods use to monitor/ change drivers' driving habits. These methods were imployed by myself with great success for a carrier that needed to improve its' accident frequency.

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2. Providing Feed Back to Influence Driver Behavior
Tools to Monitor Performance
Methods of Delivering Feed Back
Results
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3. Drivers are in control of a highly valuable asset
Face of the company to the customer
Customers are beginning to choose carriers based on
not just rates but safety records
High cost of accident repairs, lost productivity,
insurance costs
Public perception of accidents with heavy trucks
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Providing Feed Back to Influence Driver Behavior
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4. Providing Feed Back to Influence Driver Behavior
Tools to Monitor Performance
In Vehicle Management System
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Log Books

5. Providing Feed Back to Influence Driver Behavior
In Vehicle Management Solutions(IVMS)
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Tools to Monitor Performance
 Systems such as Qualcomm, Speed Gauge and Fleet
Complete provide location and speed updates on the
vehicles
 Set speed limits and send alerts when speed is
acceeded
 Alert the driver via audio or visual alarm on hard
braking, satiability control and speed.
 Alert management through an on screen notice or
email

6. Providing Feed Back to Influence Driver Behavior
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Tools to Monitor Performance
Electronic logs ensure compliance with Provincial and
Federal regulations.
Or a simple log audit spreadsheet can be created to ensure
compliance.
 gives the opportunity to review with the driver not
just hours of service but filling of the log correctly.

7. Providing Feed Back to Influence Driver Behavior
Having this type of data gives a clear
indication of the drivers behaviour
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Tools to Monitor Performance
Example speed report
School Zone

8. Providing Feed Back to Influence Driver Behavior
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Tools to Monitor Performance
Example Critical Event e-mail
Driver SMIBLA on truck 100956 had a hard
breaking control event at 23.0 MPH on 9-17-13 at
3:57 AM MST, Saddle Hills County, AB T0H,
Canada. Visit Omnitracs Critical Event Reporting
at
https://cer.myshawtracking.ca/cer/welcome.do?i
ncidentKey=19416167

9. Providing Feed Back to Influence Driver Behavior
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Tools to Monitor Performance
The event notification allows management to
question the driver at the end of his shift.
To find out if the driver was following to close

10. Providing Feed Back to Influence Driver Behavior
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Or met one of these

11. Providing Feed Back to Influence Driver Behavior
Methods of Providing Feed
Back
Daily
Formal Observation
Formal Monthly
Annual Review
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12. Providing Feed Back to Influence Driver Behavior
Informal feed back on speed, hard braking, HOS
When you have a coffee with someone and discuss
safety events, most people not only change their
behavior they begin to ask about their driving.
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13. Providing Feed Back to Influence Driver Behavior
Formal Observation
Take the time to either go on a ride with the
driver or meet them at the loading point.
Gives credibility to the discussion you
have with them in the office “walk in their
shoes”
Observe if the driver is wearing proper
PPE
Feedback from customers.
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14. Providing Feed Back to Influence Driver Behavior
Monthly Predictive Modeling
With the data from Speed reports, Critical
events, and Observations you are able to
create a simple spread sheet that will show
you who your problem drivers are.
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15. Providing Feed Back to Influence Driver Behavior
Annual Review
Includes Monthly Predictive Modeling
Driver Abstract
Direct Observation
• Each of these points allow you to speak from data, not perception.
• If you are reviewing events when they occur and monthly data the
driver should not be surprised with the review
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16. Providing Feed Back to Influence Driver Behavior
Prevents:
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17. Providing Feed Back to Influence Driver Behavior
Results
Before Program
0.44 accidents per 100,000 km.
64% Reduction
After Implementing
0.16 accidents per 100,000 miles
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18. Providing Feed Back to Influence Driver Behavior
How To Get Started
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Start to collect the data from the IVMS.
This bench marks where you are today.
Collect the data from either manual or electronic logs
Target one or two drivers for a ride along per month and
observation
Once you are comfortable with the data start to review with the
drivers. Just informal 5 min over coffee. Target one or two drivers
each week.
Drivers talk word will get out that you are looking at driving habits
and drivers you have not targeted will begin to change.
Getting started can be overwhelming. Stick to 1-2 drivers a week.
Even if you do not have an IVMS you can still do ride-alongs and
observations.

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