In this presentation, we dive deeper into how you can use social media and other offline networking strategies to find a job or get a better one.

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search engine optimization and
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7. Have You Googled Yourself Lately?
• Hopefully you can easily find yourself and everything is positive.
• If not it is time to start creating positive content.
• Try searches like “Bruce Jones” Naperville to get narrower results.
• Search using your phone number and email address too.

9. Use The Right Job Title Throughout Your Profile
Top 3 places: In the title, In the summary, and experience.

10. Dress Up Your Profile
• Add Skills, Education, Awards, Affiliations, Certifications,
Languages, Portfolios and Presentations.
• Update your profile frequently (because there is always something
more to add).
• Add status updates, publish blog posts and connect with others
that are in your industry.

11. Get A Nice Looking Email Address
• Use a professional looking personal email address like
BruceJones@gmail.com as opposed to hotstuff25@aol.com on
your Linkedin profile and your resume too.
• If your email address does not look professional get a new one for
the job search.

12. Would You Like A LinkedIn Recommendation?
• The best way to get a LinkedIn Recommendation is to give 2.
• The recommendation that you give will be seen by that person’s
connections.
• The more LinkedIn recommendations that you have, the more
credible you’ll appear.

14. Dress The Part
• Your appearance should be professional and match what
you’d wear at your next job.
• For example, if you’re looking to be a banker, why not dress
in a navy blazer with an office setting as a background?
• Keep your profile picture current.

15. LinkedIn Profile Picture Tips
• The ideal pixel size for your photo is 400 x 400px.
• Background image: Pixel dimensions between 1000 X 425 and
4000 X 4000.
• Needs to be a “headshot” photo. Not just your face, whole
body, or cropped out from a group photo.
Here’s a good example:

17. The Mission Of A Resume
• The number one job of a resume is to catch the hiring manager’s
attention and make them want to learn more.
• It needs to speak to your target audience and answer their questions
about experience, qualifications and skills.
• Give that a person an easy way to connect with you on social media.
Example, include a link to your LinkedIn Profile in your resume.

18. Things to Consider When Writing Your Resume
• Stress your accomplishments.
• When describing what you did at a company, keep descriptions results
and data driven.
• Example: Increased company’s sales by 15%.
• Brought company to be #1 in Google for keyword “trade show
Chicago” in 6 months.
• You can put a pixel in your resume to view who has open it.
www.readnotify.com and https://statcounter.com/

19. Connect With Your Target Audience
https://youtu.be/ULKND7iDu9I

21. Strategies For Networking Offline:
• Check out meetup for upcoming networking events.
• Some are free or cost little to attend an event.
• Join free events with local chambers of commerce.
• Connect with people after an event.
• Reach out for informational interviews.
• Create simple personal business cards for people to
connect with you.

23. Keep Your Profiles Clean
Did you know? 89% of recruiters check candidate social media profiles and
dislike the following behavior: references to illegal drugs, sexual content,
spelling and grammatical errors, alcohol consumption.

24. Connect With Companies
• Connect with people you might work with. Like the company’s posts, leave
intelligent comments. Figure out who the main players are, connect with
them and follow their profiles on social media.
• Show that you care about what’s going on in your industry. Publish more on
social media to share your expertise. Consider blogging, updating your
portfolio, and sharing interesting industry articles out on social media.

25. Change Facebook Settings

26. RESOURCES
http://www.designandpromote.com/our-seminars/
http://www.lawsondelaney.com.au/news/using-social-media-to-find-your-next-job/2152/
http://www.adweek.com/socialtimes/10-social-job-tips/487442?red=at
www.readnotify.com
https://statcounter.com/
http://www.entrepreneur.com/article/241721
https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf
http://web.jobvite.com/rs/jobvite/images/2014%20Job%20Seeker%20Survey.pdf

27. http://www.designandpromote.com/our-seminars/