How to optimize your Linkedin company and personal profile and take advantage of B2B leads

1. Using Linkedin as a B2B Lead Generation Tool
Bruce Jones
CEO, Design & Promote
http://www.DesignAndPromote.com
bruce@designandpromote.com
Linkedin Personal Profile: http://www.linkedin.com/in/brucejones630
Linkedin Company Profile: http://www.linkedin.com/company/267958

16. Using Linkedin As A B2B Lead Generation Tool
How To Start
 Research Keywords, Think Like Your Customers
 Improve Your Personal Linkedin Profile
 Optimize Your Company Linkedin Page
 Connect With Prospects & Clients
 Join Groups Where Your Customers Are
 Interact And Provide Value To Your Connections

17. Linkedin Personal Profiles
How To Optimize Your Linkedin Personal Profile
 Add A Professional Head Shot Photo
 Shorten Your Linkedin url
 Describe What You Do Using Keywords And Your Value
Proposition (elevator pitch)
 Add Skills, Awards, Associations; Prove You Are An
Expert
 Add 3 Keyword Links To Your Website And Product Pages
 Add Linkedin Applications: Company Blog, Presentations,
Portfolio, Brochures, Sales Sheets and Videos.
 Link Your Personal Profile To Your Company Profile
Linkedin Profile Example

18. Linkedin Company Page
How To Optimize Your Linkedin Company Page
 Use A Good Description Including Keywords And A Call To
Action
 Add Your Company Logo In Both Sizes
 Add Company News And A Link To Your Blog Feed
 Add Products and Services Using Images, Keywords,
Bullet Points And A Link To The Related Page On Your
Website
 Add Promotions Like A Free Trial, Demo, Or Discounts
Linkedin Company Example

19. Make It Work!
How To Use Linkedin To Generate Leads
 After A Meeting Send A Thank You And Connection Request
 Add A Recommendation After Every Successful Project
 Best Way To Get A Recommendation Is To First Give One
 Get Active On Local And Industry Groups, Add Discussions
And Promotions, Answer Questions And Give Opinions
 Add Linkedin To Your Website, Email Signature File, And
Any Printed Marketing Material
 Add Status Updates Every Few Days With Links To
Resources

20. Linkedin Training Videos
http://www.youtube.com/user/LinkedIn
 Create a 100% complete LinkedIn profile http://youtu.be/JNl9RVrXLhM
 Round out your LinkedIn profile with additional information http://youtu.be/ec9QOYjcyY4
 Set up your Company Page on LinkedIn http://youtu.be/WiTQL_M_fv0
 Add Products and Services to your LinkedIn Company Page http://youtu.be/4GNSjfrv-a8
 Recommend your LinkedIn connections and get recommended http://youtu.be/lbIQ8TdrMUo
 Start sharing on LinkedIn http://youtu.be/er3WevF-Zps
 Start a conversation with LinkedIn Groups http://youtu.be/F5CF1FEm_oA

21. Resources
 http://www.googlekeywordtool.com
 http://www.getpaint.net
 http://www.jigsaw.com/join/BruceJones
 http://www.hubspot.com
Bruce Jones
CEO, Design & Promote
http://www.DesignAndPromote.com
bruce@designandpromote.com
Linkedin Personal Profile: http://www.linkedin.com/in/brucejones630
Linkedin Company Profile: http://www.linkedin.com/company/267958

23. Free Inbound Marketing Training
Wednesday Evenings 5:00pm-7:00pm
362 Meadow Green Drive, Naperville IL
(close to Washington & 87th St.)