David smith, engaging w the halal agenda ihmc 2010, day 1 session 2
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David smith, engaging w the halal agenda ihmc 2010, day 1 session 2
- 1. David Smith Global Futures and Foresight Ihmcbrunei 2010
- 2. You Marketing Political Economic Market Financial Compliance Legal Environmental Social Technological Translate Futures thinking and insight into Strategy and Action Strategic Marketing Drivers of change Strategic Foresight
- 3. Today Future
- 6. Changing influence http://www.gspip.com/_files/download/CH_engl_GS07352_Fly_Next11_24.pdf Source: Goldman Sachs Global Economic Group
- 8. Global population growth www.watchblog.com Source: Population Research Bureau www.prb.org The global population is expected to rise from 6.5bn in 2005 to 7.7bn in 2020 and 9.6bn in 2050
- 10. Population Growth by Continent
- 15. Supply and Shortages - Water Red = Extreme Scarcity, Orange = Scarcity , Yellow = Stress ,, Blue = Abundant , Dark Blue = Surplus http://www.grailresearch.com/pdf/ContenPodsPdf/Water-The_India_Story.pdf 2009
- 21. The mother of invention
- 32. The Map Changes Weekly
- 33. US$ 3.76 Trillion investment by 2020 170 million Tourists by 2020 Capacity for 320 million extra passengers by 2012 Over 900 new hotels offering 750,000+ rooms by 2020 900+ new aircraft by 2027 Middle East Travel and Tourism
- 48. A new ‘old world’ consumer era? Source: Customer Faithful http://www.slideshare.net/nobblytanner/rising-trends-of-the-post-recession-consumer
- 51. Foresight Integration ELM Group People Commercial Foresight Vision Culture Comms Behaviours Resources Cycle Capability Values
- 56. Imagine it If you want to get ahead – you need to look ahead [email_address] +44 7932 408901 Thank you www.linkedin.com/in/dasmith www.thegff.com davidsmithgff
Notas del editor
- Globalisation The social and environmental impact of business operations and products is increasingly measured on a global scale. Today it matters how Chinese suppliers treat their workers and whether Peruvian coffee is grown under fair trade conditions. Companies that lead the field in CSR often have a competitive advantage over their rivals; in an increasingly moral economy product features like fairtrade can be a powerful value-adding feature. As a result, CSR will continue to spread across the supply chain and across borders. Climate change, urbanisation, and poverty are global challenges that require global solutions. With their capital, power, and innovative potential, firms have a moral responsibility to help solve these problems. As a result, CSR has to consider an ever increasing range of social and environmental factors from around the globe. Finally, globalisation results in an intensified scramble for resources, capital, labour and market share. CSR helps companies to raise their attractiveness as a customer, partner, employer, or supplier. New consumption pattern s Over the past years consumption has changed dramatically. Environmental awareness, rising health concerns, and a widespread call for effi ciency have fostered consumers that long for a more sustainable and healthy lifestyle (LOHAS). In the United States 79 percent of consumers say that the sustainability of a product matters when making a buying decision. Ethical consumerism is the new moral benchmark, reflecting not only one’s social status, but also one’s norms and values. CSR helps to ensure that the products and services a company offers adhere to the social and environmental standards consumers are seeking. In a customer-driven economy companies have to reinvent themselves. Through the emergence of Web 2.0 and social commerce privacy and secrecy have been replaced by transparency and publicity. Companies that do wrong are punished by an outcry of public anger and a subsequent devaluation of their public image. Those that rely heavily on intangible assets, like reputation, brand image, and trust are particularly vulnerable. CSR can manage these risks, avoid scandals, and help companies gain a unique selling position. Changes in the world of work - winning the war for talent The worldwide war for talent will continue to expand. The modern worker is much more mobile, and qualified workers are increasingly scarce. Companies must provide the right incentives to retain and attract employees. In countries like Denmark, where unemployment is low, a company’s CSR policy is a key determinant of its attractiveness as an employer. In a survey of privately held businesses (Grant Thornton) 65 percent of the respondents cited that recruitment and retention of staff was the most important factor for doing CSR. Saving the planet came fi fth. CSR is the new measure of corporate culture, the binding component between different departments, and a key determinant of a company’s innovation policy. Energy and resources - Towards sustainable business Until 2030, global energy demand is predicted to grow by 55 percent. At the same time the amount of available resources will continue to decline. By 2025, the number of people living with extreme water scarcity will rise to a quarter of the world’s population. In the future, the scramble for resources will be a major cause of confl ict. The solution is to be more effi cient and promote sustainability. CSR-led initiatives can offset rising prices, provide a competitive advantage, and act as a major tool for the aversion of social crisis. CSR is no longer just about being good, managing the public image, or improving products: Sustainability and effi ciency initiatives save costs and increase the value of the company. The FTSE4Good Index and the emergence of external CSR rankings (for instance Sustainable Value) highlight how companies are increasingly assessed in terms of their sustainability and CSR activities. Climate change and environmental pollution - Finding solutions Climate change is perhaps the biggest social, economic and environmental challenge facing the planet. Rising sea levels, increasing droughts and famine, and a decrease in water availability will have dramatic impacts. Environmental pollution will cause further health problems. Companies play a key role in addressing these problems. They have the capital and innovative potential to provide solutions. Solution-oriented CSR is the key vehicle to promote sustainability and avert widespread disaster. CSR could be the business blueprint for the future. It will reshape business ecosystems, changing the way companies are organized and engage with their stakeholders. In a customer-driven economy, CSR will be actively managed, an integral part of company strategy, and a hard factor for company success. It will impact the nature of competition, foster the development of sustainability related innovations, and facilitate the emergence of new, more successful, business models.
- 40% in global GDP growth will come from China 27% and India 12% Brazil & Russia contribute 2% each. The United States: will account for 16% of the world's growth will remain a world leader will continue to outpace other major developed economies growing by an average 3% a year. European Union forecast growth 2.1%
- Economic powerhouses of China and India will increasingly grab attention away from US and Europe: As markets – China & fast growth economies becoming launch markets for new products and services. As investment opportunities – Increasing maturity attracting more risk averse investors. As labour opportunities – Low cost for manufacturing but IP economy of design/graphics/animation etc. also booming. 70,000 short today of business executives, 140,000 short on GP’s (Doctors) Growth industries will include those driven by technology including: Energy – Drive for clean ‘Green’ renewable energy sources – Solar, wind, tidal etc. Defence – Arising from boom in need for security following the 9/11 terrorist attacks in NY and all the others around the world. Iraq, Turkey, India, Sri Lanka, Sudan etc. etc. Nanotech – The next Big Thing is – small – Nano. In the health industry, communications and automotive for example. From $8.6Bn to $54Bn by 2020.
- Recent forecast by UN 9.2bn by 2050 up 100m based on life expectancy increasing faster than expected. Plus Chinese baby boom in the year of the Golden-pig – last year. Comes around every 60 years. Lucky. 1.75bn of next 2.5bn will be muslim
- Russia's overall population is dropping at a rate of 700,000 people a year, largely because of the short life spans and low birthrates of ethnic Russians. National fertility rate is 1.28 children per woman, 1.1 in Moscow. The fertility rate for Muslim Tatars living in Moscow is six children per woman, while the Chechen and Ingush communities are averaging 10. Russia's Muslim population has increased by 40% since 1989, to about 25 million. By 2015, Muslims will make up a majority of Russia's conscript army and by
- with energy companies unwilling to make up the shortfall given that any new plants would be made redundant once the new nuclear sites are operational.
- How many days could someone be fed on the corn needed to fill the tank of an ethanol-fueled SUV? Answer: 365. Not just Oil but Water and all raw materials Shiping etc !!
- In Chicago, the Galvin brothers founded Galvin Manufacturing Corporation in 1928, but really began to witness the growth of their company in 1930 on the launch of one of the first commercially-successful car radios: a product they introduced called the “motor” (for motorcar) “ola” (for sound). And thus, Motorola was founded.
- The last downturn in 2001-2003 was instructive. 2001 was the breakout year for Google. Advertising - measurable, easy, and profitable. Linux also took off in 2001. Couldn’t afford Sun servers. Experimented with Linux on used Intel boxes. Unexpected happened - IBM joined in. MySQL was the same story. Free database v MS SQL Server and Oracle. Economic downturns help innovators, but they don’t necessarily help “technology” companies. Companies need to: cut expenditures dramatically are expected to have the same level of service as when times were good. This forces firms to look for alternatives to what they are doing. The last downturn negatively effected companies like Sun, Microsoft, and Cisco.
- Tesco, McDonald’s and Nestlé have expanded their Muslim-friendly offerings and now control 90% of the global halal market.
- The cultural concept for Islamic tourism includes: Visions and ideas that include Islamic religious-cultural sites in tourism programs. Re-orientation towards less consumption and “western-culture” towards more Islamic historical, religious and cultural sites. The economic concept: An extension focused on the importance of intra-Muslim and intra-Arab tourism developing new tourist markets and destinations. The religious-conservative concept is based on : Conservative interpretation of Islam. Merging elements of the extremely conservative Islamic lifestyle with the modern tourism industry creating new tourism options, spaces, and spheres. in the face of negative stereotyping in comparison to other cultures and lifestyles.
- as far as the Gulf market is concern. a significant historical and Islamic cultural centre
- Robust Performance By Tourism Sector Malaysia Tourism Report provides industry professionals and strategists, corporate analysts, tourism associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Malaysia's tourism industry.
- courtesy of the growing Islamophobic sentiments across the western world
- ‘ The growth of Islamic finance has paved the way for such hotels as investors often insist that the hotels they pour money into comply with Islamic principles.’ Millennium and Copthorne Group. ldar Properties PJSC, Abu Dhabi's biggest developer, plans to raise at least 3 billion dirhams to fund new projects by selling Islamic bonds. IFIs have been credited with undertaking mega projects, as they usually are not under pressure to bring in quick returns.
- Another example of Halal tourism is taking off in the Middle East is when chairman of international hotel chain Almulla Hospitality, Abdullah Mohamed Almulla announced a hefty budget of as the
- With a rating of 1 to 7, 1 being the lowest and 7 being the highest, the criteria for rating include prayer-related facilities, Kibla direction in rooms, serving of Halal food as well as those that respect the fasting month of Ramadan, washroom facilities suitable for Muslims, and non-serving of alcohol. A 6-rated hotel facility is one that serves Halal food and does not serve alcohol at all. Whilst those that have been given a 1-rating are those whose personnel are at the very least, trained to provide all the necessary information to Halal-conscious guests. Crescentrating's website also offers its own booking facility for hotels. It plans to include ratings for restaurants, shopping malls and theme parks.
- Islamic tourism is on the rise, leading a new generation of entrepreneurs across the region to create a range of services aimed at Muslims with the travel bug. “ We want to make it clear that practising Islam in the West is possible without fear,” said Irfan Ahmad, who runs Irhal.com from its offices in Dubai Media City. “We facilitate this by providing information on prayer timings and halal restaurants.”
- Mr Saad said a Turkish version of halaltrip.com should be available in a few weeks, while an Arabic one should launch in June.
- This has implicaInnocent’s ability to drive such a premium for its products in the face of formidable competition from Pepsi, which owns the Tropicana juice range, is a result of it successfully conveying brand values of “openness” and “responsibility”, according to Iris. tions for how luxury brands position themselves, and