Presentation given at SXSW 2018, talking about how initial coin offerings (ICOs) are changing venture capital and early-stage investing.

1. ICOs: venture
financing from an
invisible crowd
Bruno Peroni

2. Co-founder
Top 3 startup
accelerators
in Brazil
Head of Investor Relations
Largest cryptocurrency company in
Brazil
Entrepreneur
in Residence
Co-founder
+8,000 impacted
entrepreneurs

3. Why blockchain will
decentralize fundraising

4. MINERS
BLOCKCHAINPETER ALICE

5. Public
Databas
Powered
by
cryptographyDistributed
Immutable

6. Digital Assets
Store of value
Payments
Network incentives

7. Platform to create new
digital assets
Voting Fundraising
Loyalty
programs
Smart
contracts

8. Financing Ethereum by doing a
pre-sale of the coins that
power the network

9. INITIAL COIN OFFERING
(ICO)
Crowdfunding in the
blockchain

10. ALICE
INITIAL COIN OFFERING (ICO)
Backer
New digital
asset:
token

11. US$4 billion!
US$8 billion!

14. One of the first ICO:
US$18 million
US$152 million US$205 millionUS$80 million

15. Crazy, but amazing
Liquidity
Access
Transparency

16. ICOs
are the future of
fundraising

17. ICOs
are the future of
fundraising

18. Token sales
are the future of
fundraising

19. Token sales taxonomy
UTILITY SECURITY
ACCESS TO AN APP
PRE-SALE OF
A SERVICE
RETURNS:
DIVIDENDS, INTEREST...
OFFERING OF A FINANCIAL
INSTRUMENT
PROVIDES
BACKERS
EQUIVALENCE

22. Security token sales
are the future of
fundraising

23. Securitization 2.0:
transform illiquid assets into
liquid assets
Such as
EQUITY IN COMPANIES

24. STOs:
security token offerings

25. Cases and opportunities

26. US$1.7 million
raised
15% interest
Copyrights

27. 25% of rights of the songs
US$6 million raised
TOKIT
Copyrights

28. Goal to raise US$35MM
2.5-10% equity in 30 companies
Equity

29. Real estate
Raised US$5 million,
goal of US$50 million
Equity in real estate using crypto

30. Infrastructure
Protocols
Exchanges
Platforms

31. A new age of digital securities
More access to capital
More access to deals
Less intermediaries and fees

32. Global market of
digital securities

33. Government regulation
Governance best practices
Investor relations for the
blockchain era
Challenges

34. Venture Capital will be more
smart than money

35. We are in 1995.
This is only the beginning.
Obrigado!
bruno@atlasproj.com