How to use Pinterest

Use Pinterest To Explode Your
Traffic, Leads & Sales!
Julie Mason
Pinterest.com/TSMPrincess
facebook.com/TheSocialMediaPrincess
“The Social Media Princess”

What is Pinterest?
www.TheSocialMediaPrincess.com

Interesting Pinterest Stats

Drives more referral traffic to websites than:
LinkedIn
YouTube COMBINED!
Google+

Pins with a price will get a higher LIKE average

Benefits of Pinterest
 Visually displays your products/services
 Great for market research
 Helps you sell product
 Drives more traffic to your website

Pinterest.com/rspcaqld

Pinterest.com/louisebj

Getting Started on Pinterest
1. Sign up – www.pinterest.com
2. Pick an easy-to-remember username
3. Add a photo of yourself
4. Use keywords to describe who you are,
what value you offer & what you‟ll pin

Convert Account To Biz Page
1. www.business.pinterest.com
2. Select your business type
3. Update your contact name & email
4. Fill in your profile
5. Agreement = YES

Convert Account To Biz Page
6. Verify your website
• Go to Settings on Pinterest Account
• Download HTML verification file & upload that into
your web browser (ensure it is not uploaded to a
subfolder or Pinterest won‟t be able to find it)
• Complete the process by clicking on the bold “Click
Here” in the verification screen – Pinterest will then
check your website for the HTML file – once verified
your URL will be displayed in full

Creating Your Boards

Creating Your Boards
• Click create board
• Name your board (18 characters in all caps or 24 in lower case)
 Use keywords
 Be specific/unique ie: if you do holiday ideas for
kids don‟t call your board Holiday try instead
Christmas with Kids (this helped on lady go from 4k
followers to 12k quickly)
• Choose a category
• Write a board description
• Pin images
• Edit main board image

How To Pin
• Get some tools
 Firefox addon “Pinterest Right-Click”
 Chrome extension “Shareaholic for Pinterest”
 Internet Explorer “Pinterest Toolbar”
• Upload a pin
• Repin
• shareasimage.com
 Changes text into image

What To Pin
• Pin AWESOME Content
 Here‟s some popular categories:
 Quotes
 Interior spaces
 DIY or How To pins
 Infographics
• Don‟t overdo self-promotion
 Keep the balance with other‟s pins
• Always add a description with keywords
• Add a price to the pin

Who To Follow
www.repinly.com

Strategies
1. Collaborative Boards
 Helps to increase your followers
2. Be AWESOME
3. Add Value in Comments
4. Get a „Pin It‟ button for your website
5. Run a Pinterest Contest

#1 - Collaborative Boards
• Create a board
• Click the + sign to add users
 You‟ll need their Pinterest Username for this
 Invite only people you know or connected to on Pinterest
• Anyone on the group board can add others
 Be sure everyone knows your policy on this (put it in description)

#1 - Collaborative Boards

Collaborative Boards Benefits
• Every Contributor to that group board will now have that
board show on their profile
• When someone clicks FOLLOW ALL on that Contributors
profile – that will also include the group board that YOU
set up and are pinning to.
• This means GREATER EXPOSURE and MORE FOLLOWERS

#2 - Be AWESOME
• Pin what you LOVE...what is AWESOME
• Pin clear, stunning images (you can pin video too)
• Tall images have more fun (and more repins!)
• Max pin dimensions 600px (W) x 5000px (H)
• Pin frequently (best time is evening)

#2 - Be AWESOME
Lionsgate went from 200K to 400K views of their videos within
5 days just from pinning

#2 - Be AWESOME
Want inspiration – check out the co-founder of Pinterest Ben Silbermann

#3 - Comment To Stand Out
• 80% of people will just repin from their newsfeeds
on Pinterest
• By commenting you will immediately start to
stand out
• Plus when the pin gets repinned, your comment
goes with it
• Pin clear, stunning images

#4 - Add A Widget To Your Site
• http://about.pinterest.com/goodies/
• 4 types of buttons/widgets including:
 Pin It Button – lets people pin form your website helping to share
your content
 Follow Button – lets people follow you and grow your social reach
 Profile Widget – Shows up to 30 of your latest pins – helps to
display the value you offer on your Pinterest account
 Board Widget – lets you show up to 30 of your board‟s latest
pins...its useful if there‟s one board in particular that will appeal
to your visitors

Cool Tools
DESIGN TOOLS
• Picmonkey.com – make pictures fun
• Someecards.com – fun posts
• Piktochart.com – infographics
STRATEGY TOOLS
• Repinly.com – market research & influencers
• Pinreach.com – analytics, research & influencers
• http://pinterest.com/source/thesocialmediaprincess.com/
This shows who is pinning from your website

Facebook & LinkedIn Workshops
1-Day Interactive Workshops
 Bring your laptop
 Implement as you learn
 Get RESULTS faster!

Facebook Workshop
You will discover:
 How to develop an effective strategy
 Setting up & optimising your accounts
 How to find, attract & convert prospects
 What type of posts generate results & when
to post them
 Secret strategies that generate RESULTS!

Andrew & Daryl Grant – Our Internet Secrets
Facebook Workshop

LinkedIn Workshop
You will discover:
 How to create a powerful profile
 Develop an effective strategy
 How to build brand awareness & traffic
 Secret „stalking‟ strategies
 What & when to post
 How to generate great leads & sales

LinkedIn Workshop
Some Results Attendees Have Had:
$150,000 Contract
Through LinkedIn Strategy!

LinkedIn Workshop
Some Results Attendees Have Had:
I Thought I Knew All About LinkedIn
But I Was Blown Away!!
I‟ve just attended a LinkedIn Workshop with Julie Mason, The Social Media Princess.
Now I thought I knew LinkedIn and I currently get about 60% of my business from
LinkedIn but I‟ve just been blown away by the stuff that I‟ve learnt today and just for
the one idea I got towards the end I would have come and paid full fee!
So if you are contemplating learning more about LinkedIn – and you should be if you
are in business – then this workshop is a MUST!
~ Geoff Kirkwood
AustraliasBusinessMentor.com

Special Offer!
Register for BOTH workshops
For just $398!
Save $200.00
TONIGHT ONLY!

How to use Pinterest

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