The Brussels Development Briefing n.46 on the subject of “Agribusiness development in SIDs: the potential of tourism-related markets” took place on 21st September 2016 in Brussels at the ACP Secretariat (Avenue Georges Henri 451, 1200 Brussels). The Briefing was organised by the ACP-EU Technical Centre for Agricultural and Rural Cooperation (CTA), in collaboration with the European Commission / DEVCO, CONCORD and the ACP Secretariat

1. The Power
of Cuisine

2. Robert Oliver Enterprises LLC
“To us - food mediates relationships, facilitates
health, celebrates life and its achievements, defines
identity, identifies culture and links us closely to the
earth that gave birth to us. Therefore to offer our
cuisine to the tourists –who are visitors to our land -
makes our hospitality to them more whole. In the
modern world it of course includes the stimulation
of our economy as more of tourists’ money is
channeled to local farmers”
Suliana Siwatibau, organic farmer, icon.

3. The
Culture
Of
Kindness

4. Little international
awareness
Little destination
brand collateral
“Overseas is better”
mindset

5. The Great
Pacific Asset
-a vibrant
organics
movement

6. The Story of the
Food is the
Story of the
People

9. Real Pasifik

10. Agritourism is an Ecosystem
Addressing the value chain from both ends
Cuisine activation culturally relevant
training, country cookbooks, chefs associations
Farm to Table Toolkitslogistics, supply
systems, training, credit systems, financial literacy
and more
Marketing, and tourism branding
Increasing the uptake of local products and
traditional cuisine in tourism is not just a supply
issue; just because it is grown does not mean
anyone is going to buy it.
Agritourism Activators- food festivals
A Greater Sense of Wellness Health,
Economy, Heritage

11. We have the models
Women in Business
Development
• 44 farmers supply 12
restaurants
• The Niu Strategy
• moving to a business plan
approach, regional roll out
FRIEND Fiji
• Product development model,
making their own market
Rainal Sahai
• One chefs story

12. The
South
Pacific is
in a
Crisis

13. Pacific Island Food Revolution

14. It’s for them….