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Marketing and Development of Value-Added and Farm Based Tourism Products - Georgina Thornton, PEG Farm and Nature Reserve

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Barbados Agritourism Policy Setting Workshop 2019
Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism.

Workshop organised by the Government of Barbados
In collaboration with CABA, CTA, IICA, CTO, CHTA, CDB
Courtyard by Marriott Hotel, Barbados, 27 & 28 March 2019

Publicado en: PYMES y liderazgo
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Marketing and Development of Value-Added and Farm Based Tourism Products - Georgina Thornton, PEG Farm and Nature Reserve

  1. 1. PEG Farm & Nature Reserve Agro-tourism in practice G e o r g i n a T h o r n t o n
  2. 2. Where arethese farms? What are they spraying on the plants or fruits? How long ago was it picked? How far has it travelled?
  3. 3. Paul Chek
  4. 4. Joel Salatin Dennis Klocek
  5. 5. Biodynamicsrelates theecology of the earth to thelarger cosmos, views the soil and farm as livingorganisms, and places significantattentionon soil health.
  6. 6. Biodynamics relatestheecologyof theearthtothe largercosmos,views thesoil and farmasliving organisms, andplacessignificantattentionon soilhealth. • Nature viewed as a living organism with innate dignity and integrity, with both physical and spiritual aspects that we can learn to work with and enhance to meet human needs • Soil treated as a living, biodiverse organism unto itself which, when healthy, will provide all that plants and animals need • Pests and diseases viewed as indicators of underlying imbalances on the farm, with their presence managed through holistic strategies • Cooperation, connection and transparency fostered between farmers and consumers
  7. 7. Move to a different field EVERY DAY! Regeneration through: • Fresh manure for fertilizer • Fresh grass everyday • Build biodiversity of plants • Mix manure into field with hooves We’ve started to regenerate the soil from sugar cane land to fertile grasslands…
  8. 8. Follow the cows around the land every three days. Regeneration: • Fresh manure for fertilizer • Eat fresh grass and bugs • Eat maggots from the cow manure and spread the manure out the land
  9. 9. Move every week / 2 weeks: Regeneration: • Fresh manure for fertilizer • Eat grass & roots • Unearth seeds • Mix manure into fields with hoofs
  10. 10. Agro-tourism, a growing demand • Guests looking for Authenticity • Want to eat traditional food, grown at local farms, using local employment • Community links and development
  11. 11. Guided tours around the farm expose guests to the full farm experience, to learn how their food is grown and where…
  12. 12. Environmental Benefits of Agro-Tourism • Demand for sustainable hotels and experiences on island  closer attention paid to environmental practices
  13. 13. • Growing food for our restaurant on site - no travel emmissions - quality assurance • Menu flexibility depending on seasons • Use local producers - fresh juices - organic soaps - fresh milk • Composting • Seed saving • Rain water conservation
  14. 14. Environmental Benefits of Agro-Tourism • Demand for sustainable hotels and experiences on island  closer attention paid to environmental practices • Demand for traditional agricultural landscapes  heterogenous landscapes, a source of well being, spirituality
  15. 15. Environmental Benefits of Agro-Tourism • Demand for sustainable hotels and experiences on island  closer attention paid to environmental practices • Demand for traditional agricultural landscapes  heterogenous, a source of well being, spirituality • More varied animal breeds than non-touristic farms • May have desirable traits • Increases biodiversity
  16. 16. • More renewable energy sources Environmental Benefits of Agro-Tourism • Demand for sustainable hotels and experiences on island  closer attention paid to environmental practices • Demand for traditional agricultural landscapes  heterogenous, a source of well being, spirituality • More varied animal breeds than non-touristic farms • May have desirable traits • Increases biodiversity
  17. 17. Thank you! For more info visit our website: www.pegbarbados.com pegbarbados@gmail.com 433-9806 Facebook;Instagram

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