This document provides guidance on optimizing websites for search engine optimization through on-page SEO factors. It outlines 12 steps for on-page SEO management, including crawling the site, conducting an audit, updating metadata like URLs and titles, establishing a value proposition, defining the target audience, incorporating visual content and calls to action, and continuously optimizing and improving pages. The goal is to create high-quality, relevant content that is easily discoverable by search engines and helps increase organic traffic and conversions.

1. Guide for On-Page
SEO Optimization

2. What Is SEO?
• SEO Stands for Search Engine Optimization
• Online Marketing discipline focused on
increasing online visibility
• Process to Get Online Traffic From Organic
Sources and Search Engines
• Capture Audience Attention

4. What do you mean by On-Page SEO
• Optimizing and improving what is on
your website pages.
• Optimizing content for targeted
keywords
• Use of proper heading, keyword
placement, content quality

6. Basic On-Page SEO Factors
On-Page Factors
• Content should be high-quality, relevant, and fresh.
• Target search phrase is included in page headline.
• Page includes relevant images and/or graphics that help
illustrate the target search phrase.
• No misspellings or poor grammar.
• Inclusion of social media links and / or user discussion
or reviews
Continue…….

7. Continue……
Backend/ Coding Factors
• Include the target keyword/search phrase in the page
URL
• Every page should have unique Title and Description
• Use the proper ALT tag in Images
• Make sure sites and pages intended for mobile devices
• A few internal links (to other pages on your site) are a
positive

9. On-Page SEO Management
• Step 1: Crawl Your Site
• Step 2: Do an SEO Audit and Define Your Site
Architecture
• Step 3: Update URLs, Page Titles, and Meta
Descriptions
• Step 4: Establish a Value Proposition
• Step 5: Define Your Target Audience
• Step 6: Plan New Page Titles

10. On-Page SEO Management
• Step 7: Add Your New Meta Description
• Step 8: Track Keywords and Topics for Each Page
• Step 9: Review and Edit Page Content as Needed
• Step 10: Incorporate Visual Content
• Step 11: Link It Up
• Step 12: Optimize for Conversions

11. Step 1: Crawl Your Site
Start by getting an overview of all of the pages on
your website that search engines have indexed.
– There are various tools available to export data like
Screaming Frog SEO Spider
– After crawling your site and exporting the results into
an Excel file.

13. Step 2: Do an SEO Audit and Define Your
Site Architecture
Start by getting an overview of all of the pages on
your website that search engines have indexed.
– There are various tools available to export data like
Screaming Frog SEO Spider
– After crawling your site and exporting the results into
an Excel file.

15. Step 3: Update URLs, Page Titles, and
Meta Descriptions
Review your current URLs, page titles, and page
descriptions to see if they need updating.
– The recommended length for page titles is anything
under 512 PX i.e. approx. 54 characters.
– The recommended length for page meta descriptions
is 150 characters.
– Ideally, your description will be a sentence that you
could use to describe that page to a person in
conversation, too

16. Step 4: Establish a Value Proposition
A very important next step, which is often
overlooked, is establishing a value proposition.
– Define what the purpose of a page
– The page itself should have a goal aside from just
ranking for a particular term.

17. Step 5: Define Your Target Audience
A very important next step, is to define your page's
target audience.
– Keep Buyer’s persona in mind as you optimize your
site's pages.
– Remember, you are optimizing for humans, too -- not
just robots

19. Step 6: Plan New Page Titles
Write new page titles (if necessary) to reflect your
findings.
– People usually follow the formula of "Keyword Phrase
| Context."
– The goal of the page title is to lay out the purpose of
the page without being redundant.

21. Step 7: Add Your New Meta Description
Write new meta description(if necessary) to reflect
your findings.
– Your meta description should be a short, declarative
sentence that incorporates the same keyword as your
page's title.
– It should not have content verbatim as it appears on
the page itself.

23. Step 8: Track Keywords and Topics for
Each Page
Define just one topic per page -- this allows you to
go more in-depth and provide more detailed
information about that topic.
– Think of your target keyword as the designated topic
for a particular page. .
– Exception: The goal of your homepage is to explain
what your entire website is about, and thus you'll
need a few keywords to do that.

25. Step 9: Review and Edit Page Content as
Needed
Good content needs to be thorough, clear, and
provide solutions. So be compelling!
– Compelling content is also error-free, so double check
your spelling and grammar.
– Aim to have at least 500 words per page, and format
content to make it easier to read and digest with the
use of headers and sub-headers.

27. Step 10: Incorporate Visual Content
Content can be more than just text, so think about
what kind of visual content you can incorporate
into a page.
– When adding an image to a page, be sure to include
a descriptive file name and alt text.
– Note down what visual elements need to be added.

28. Step 11: Link It Up
Incorporating links throughout your pages is a
must, but is something that's easily overlooked.
– Make sure that your anchor text includes more than
just your keywords.
– The goal isn't to stuff in as many keywords as
possible, but to make it easy for people to navigate
your site.

30. Step 12: Optimize for Conversions
If you're also not optimizing your site to increase
the number of leads, subscribers, and/or fans
you're attracting ... you're doing it wrong.
– every page of your website should include at least
one call-to-action (CTA), though many pages may
have multiple CTAs.
– Be sure that your site has a mix of CTAs for different
stages of the buying funnel.

32. Conclusion:
Once you finalize your SEO plans, implement these
changes on your website or pass them along to
someone to implement for you. This will take time
to complete, so aim to work on 5 to 10 pages per
week.
Remember: SEO is not a one-and-done deal, but
something you can continually improve upon.

33. Created By :
BRWC Infotech
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