The document discusses the future of fundraising in a networked society where people engage their personal networks and peer-to-peer advocacy is accelerated by technologies like social media. It argues that community fundraising 2.0, which combines the enthusiasm of community fundraisers with direct marketing discipline, will be important. This involves mapping online and offline fundraising communities, engaging communities through online discussions, and facilitating crowdfunding campaigns. Content managers will be more important than campaign managers in this new model.

1. Community Fundraising 2.0 The future of fundraising in our networked society Bryan Miller Marketing & Fundraising Consultant StrategyRefresh.com

2. Hello! 2010 Deutscher Fundraising Kongress

3. The future of fundraising?

4. “ The future has already arrived. It’s just not evenly distributed yet”

5. Let’s begin… with a (true) story

6. Jenni Ware Carolee Hazzard

7. Realtime, online community storytelling

9. And another…

10. Charlie Simpson – Super Fundraiser (aged 7)

13. Could these stories happen in Germany?

15. The Networked Society

16. This is NOT all about technology It’s about people becoming increasingly able to select and engage their own personal networks

17. Not all about technology… It’s all about people

18. From traditional, distant sources of authority To closer, more personal sources - like family, friends, colleagues, and shared interest networks The Personalisation of Authority

19. The Personalisation of Authority

20. The Networked Society Consumer

21. Peer to Peer advocacy is not new

22. But the Web 2.0 acceleration effect is

23. Web 2.0 acceleration Every minute, 24 hours of video footage is uploaded to YouTube 1 1: youtube-global.blogspot.com, 17/03/10 2: Facebook Press Room stats 3: Blog.twitter.com, 22/02/10 Facebook now has over 400m active users (more than the whole population of the USA) and 50% of active users log-on in any given day 2 Twitter users send 600 Tweets every second 3

24. Let’s look at the German market

25. Watching video online? 2006 2007 2008 2009 Source: UM Social Media Tracker, 2009

26. Create a Social Network Profile? 2006 2007 2008 2009 Source: UM Social Media Tracker, 2009

28. “ Germany is at least five years behind the U.S. when it comes to social media and its adoption by a larger part of society” Marcel Weiß. Editor Netzwertig.com When following other markets… learn from the leaders “ Here in Germany only between 1-3% of donations are made online”* Joana Breidenbach . Betterplace.org *Compared to c10% in the US

29. What does this mean for the future of fundraising?

30. “ The future of fundraising is to stop interrupting what people are interested in and to become what people are interested in” What does this mean for the future of fundraising?

31. Dead? (not yet!) The future of fundraising?

32. Donor Fatigue? Compassion Fatigue? Fundraiser Fatigue? Traditional fundraising?

33. Fundraising Funnel Fatigue I think we’re suffering from ‘FFF’

35. Beating Fundraising Funnel Fatigue Flip the Funnel!

36. DONATION Donor-get-donor recruitment? I My Charity

37. Community Fundraising 2.0

38. “ A new set of online tools makes this approach not just a possibility, but also an imperative for any organization hoping to grow. Give your fan club a megaphone and get out of the way.”* *Seth Godin. Flipping the Funnel www.sethgodin.com Community Fundraising 2.0

39. Community Fundraising 2.0

40. Community Fundraising 2.0

41. Getting Started

42. Combining the enthusiasm, skills and networking experience of Community Fundraisers with the data-led discipline of Direct Marketing Community Fundraising 2.0 Contact Lists Communities Crowd Funding Campaigns FROM TO Campaign Managers Content Managers

43. First, find and map your fundraising communities - online and offline From Contact Lists to Communities

44. From Contact Lists to Communities

45. From Contact Lists to Communities

46. You still need to invest in good email software to engage most effectively with your online communities From Contact Lists to Communities

48. Community Fundraising 2.0 Contact Lists Communities Crowd Funding Campaigns FROM TO Campaign Managers Content Managers

49. The Web 2.0 word for what Community Fundraisers have always done! From Campaigns to Crowdfunding

50. Personal crowdfunding sites

51. http://www.altruja.de//

52. http://myprojects.cancerresearchuk.org/ Charity-specific project crowdfunding sites

53. http://myprojects.cancerresearchuk.org/

54. http://myprojects.cancerresearchuk.org/

55. aka Charity Crowdfunding ‘Supermarkets’ Multi-charity project crowdfunding sites http://de.betterplace.org//

56. http://de.wikando.com/

57. Aggregating online ‘micro-philanthropy’ opportunities http://socialactions.com/

58. Aggregating online ‘micro-philanthropy’ opportunities

59. Community Fundraising 2.0 Contact Lists Communities Crowd Funding Campaigns FROM TO Campaign Managers Content Managers

60. From Campaign Managers to Content Managers

61. From Campaign Managers to Content Managers

63. How best to capitalise on the opportunities offered by social media as part of an effective fundraising strategy is something everyone is still working through We’re all in the same boat!

64. “ The future of fundraising is to stop interrupting what people are interested in and to become what people are interested in”

65. Community Fundraising 2.0 The future of fundraising in our networked society Bryan Miller [email_address] @millbry strategyrefresh.com givinginadigitalworld.org